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Full-Time

SVP – Director Business Intelligence

Confirmed live in the last 24 hours

Mediabrands

Mediabrands

10,001+ employees

Marketing solutions provider utilizing advanced technologies

Data & Analytics

Compensation Overview

$200k - $240kAnnually

+ Annual Discretionary Incentive Award + Relevant Incentive Award

Senior, Expert

Los Angeles, CA, USA

Category
Strategy Development
Business Development
Business & Strategy
Required Skills
Data Analysis
Requirements
  • 15+ years’ experience managing a multi-disciplinary analytics team across media, creative and ecommerce clients.
  • Extensive working experience with:
  • Measurement Frameworks including conversion, attention, audience and brand health measurement techniques.
  • The use and interpretation of econometric models including media mix models, digital optimization models and brand health models.
  • Media Ecosystems (e.g., DMP’s, AMP’s, CDP’s) and tools to support addressable activation and optimization (e.g., LiveRamp, Acxiom)
  • Multitouch, location-based and offline attribution models (e.g., Data Plus Math, FourSquare, Neustar), as well as closed-loop attribution
  • Creative/brand evaluation tools (e.g., Kantar Millward Brown, ACE Metrix)
  • Audience tools (e.g., Acxiom, Comscore, MRI, Kantar, Brand Index)
  • External Reporting, Dashboard and Data visualization partners
  • Successful track record of delivering value to clients and efficiencies to agencies.
  • Collaborative work style that emphasizes strong relationship building with clients and peers across disciplines and offices.
Responsibilities
  • Evolution of the US analytics commercial offering, capabilities, and tools in conjunction with broader US analytics leadership team
  • Work with client teams to develop, scope and sell client measurement and analytics frameworks
  • Work with key clients to provide consulting and thought leadership on their businesses from an analytics perspective.
  • Hands-on approach to ensuring data analytics projects meet client objectives, timelines and budgets
  • Develop partnerships and relationships with relevant data, technology and services suppliers
  • Participate in new business / business development initiatives
  • Collaborate with Business Leadership teams on annual and project-based scoping and staffing
  • Perform other duties and responsibilities as requested or required

IPG Mediabrands offers tailored marketing solutions through specialized business units, including Healix, KINESSO, MAGNA, and Mediabrands Content Studio, utilizing advanced technologies to manage global marketing investments.

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2007

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What makes Mediabrands unique

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