Lifecycle Marketing Specialist

About Incentify

Incentify is the AI-powered tax credit and incentive platform that optimizes C&I discovery and management with transparent workflows and centralized reporting.

What we do:

Incentify is the only purpose-built platform to help companies manage and discover credits and incentives. Incentify provides enterprises, advisors, and franchises with the tools to improve the expansion, management, and monetization of their C&I portfolios.

From a business perspective, we are a later stage startup headquartered in El Segundo, California led by an experienced management team. We are growing rapidly as more and more organizations have become focused on discovering and realizing the transformative potential of Credits and Incentives (C&I). Our team is united by two key traits: exceptional expertise in our respective fields and an unwavering commitment to excellence.

The Role

Incentify is looking for a Lifecycle Marketing Specialist to support the execution of lifecycle marketing campaigns that engage, retain, and nurture customers at every stage of the journey. This role will focus on creating personalized, data-driven campaigns that drive engagement and high-quality lead conversion.

The ideal candidate is a motivated self-starter who thrives on tackling challenges and is eager to collaborate with a dedicated and passionate team. This is an opportunity to collaborate with sales, customer success, design, and product teams to help companies streamline their tax incentive research and optimization.

This position reports directly to our Demand Generation Marketing Manager and it requires the ability to visit the El Segundo office on a regular basis (ideally twice a week).

What You’ll Do:

• Email, Automation, and Paid Campaigns:
  • Design, implement, and optimize lifecycle marketing campaigns to engage users at every stage, from awareness to purchase.
  • Use HubSpot to set up workflows and nurture campaigns tailored to specific customer segments.
  • Execute and optimize paid advertising campaigns across channels to support lifecycle marketing goals.
• Segmentation & Personalization:
  • Create and maintain audience segments based on behavior, demographics, and lifecycle stages to deliver highly targeted and relevant communications.
  • Personalize messaging and experiences to enhance engagement and drive conversions.
• Data Analysis & Reporting:
  • Track and analyze key performance metrics
  • Provide actionable insights based on data to refine strategies and improve campaign performance.
• Content Creation & Optimization:
  • Collaborate with the team to develop resources such as blogs, guides, infographics, e-books, and case studies to nurture and educate users.
  • Test and optimize messaging, CTAs, creative elements, and ad copy to improve engagement.

What You’ll Bring:

• Bachelor’s degree in Marketing, Business, or a related field
• 2+ years of B2B marketing, advertising, communications, or similar experience
• Ability to manage multiple initiatives according to strategic priorities and quickly pivot as needed
• Excellent written and verbal communication skills, with strong attention to detail and a high bar for quality
• Experience running multi-channel campaigns including: email, webinars, social, and paid ads
• Proven design instincts that help drive effective communication (i.e. know when to use an image vs. 1,000 words)
• Proficient in defining audience segments and analyzing user behaviors
• Experience with marketing automation tools, CRM software, and A/B testing
• Knowledge of paid advertising platforms like Google Ads and LinkedIn Ads is a plus

Preferred Qualifications:

• Experience in B2B marketing or SaaS industries
• Familiarity with account-based marketing (ABM) strategies

Salary Range:

$70,000 - $80,000 per year, depending on location and experience.

No Third Parties (direct candidates only)

Incentify is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.