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Lifecycle Marketing Executive
Confirmed live in the last 24 hours
Edinburgh, UK
Experience Level
Desired Skills
Data Analysis
Power BI
  • Hands on experience with ESP/lifecycle automation platforms is essential, Experience with the Customer Engagement Platform such as Braze is desirable
  • Execution of a Lifecycle Marketing strategy that converts traffic, increases customer retention and drives business value
  • Understanding of workflows, segmentation, user journeys, personalisation, automation strategies, conversion optimisation and other lifecycle tactics
  • Familiarity with app lifecycle marketing including push and in-app notifications
  • Understanding of how to improve campaign performance (open rates, click through rates, conversions, etc) through execution of A/B testing
  • Experience partnering closely with Product and Engineering to deliver high quality platforms, tools, and experiences to support our Lifecycle Marketing priorities
  • Proficient with Excel to conduct data analysis
  • Familiarity with analytics dashboard such as Tableau or PowerBI
  • Take ownership in developing, executing, and optimising parts of our localised email, push and in-app marketing strategies across lifecycle, transactional, triggered, and promotional campaigns with a localised approach in multiple markets
  • Collaborate cross-functionally with design, product, engineering, translations, and data tribes to design and execute highly efficient localised lifecycle marketing strategies for both web and app users
  • Focus on testing, personalisation, localisation and automation to drive improved performance and efficiencies
  • Contribute meaningfully to key analyses and reporting for your campaigns and channels, feeding that back into global retention strategy, priorities, and roadmaps
  • Leverage internal data, industry insights, market trends, and the competitive landscape to make data-driven recommendations for continuous improvements
  • Obsess over the latest tools and strategies with which to reach potential customers, engage them and increase customer retention
  • Own lifecycle QA processes to ensure campaigns and touchpoints are sent out on time and error free

1,001-5,000 employees

Skyscanner operates as a trips meta-search engine company.
Company Overview
Skyscanner’s mission is to lead the global transformation to modern and sustainable travel with their website that helps travelers plan and book in a straightforward and speedy process. The company is committed to simplifying the traveling process by aggregating millions of traveling options varying from flight, hotel, and car transport selections.
  • Work partly from our amazing offices and partly from home
  • Private medical insurance with great mental health cover
  • Discounted gym memberships
  • Free Headspace subscription
  • Training & performance appraisals
  • Work with industry professionals with years of experience that they’re happy to share
  • Ask anything and everything during lunches with the CEO
  • Be involved in our Charity Committee and make a difference
Company Core Values
  • Striving to do the right thing for people and the planet
  • Listening, supporting and questioning to solve the challenges of travel
  • Considerate, focusing on long-term relationships not short-term wins
  • Dedicated to helping people make better travel decisions faster