Full-Time

Applied AI Engineer

Posted on 7/25/2025

BranchLab

BranchLab

11-50 employees

AI-driven healthcare ad targeting with privacy

No salary listed

No H1B Sponsorship

Boulder, CO, USA

Hybrid

Hybrid in-office work in Boulder, CO.

Category
AI & Machine Learning (2)
,
Required Skills
LLM
Pinecone
Python
AWS
LangChain
Requirements
  • Hands-on experience deploying LLMs in a business setting (chatbots, search, summarization, etc.)
  • Experience with Amazon Bedrock, OpenAI, LangChain, or similar frameworks
  • Familiarity with RAG architecture, vector search, and embedding techniques
  • Strong Python skills and experience with cloud environments (AWS preferred)
  • Ability to quickly prototype and iterate on AI-powered applications
Responsibilities
  • Build and deploy LLM applications using Amazon Bedrock, OpenAI, and similar platforms
  • Implement retrieval-augmented generation (RAG) workflows with structured and unstructured data
  • Design and deploy AI agents that interact with tools, APIs, and databases
  • Fine-tune or adapt LLMs with custom data to support healthcare advertising use cases
  • Develop and integrate vector search systems using tools like FAISS, Pinecone, or similar
  • Collaborate with engineering and product teams to ship production-ready AI features
Desired Qualifications
  • Experience integrating LLMs into customer-facing SaaS platforms
  • Knowledge of HIPAA or healthcare data environments
  • Exposure to agent orchestration and tool-use with LLMs (e.g., function calling, agents, tools)

BranchLab is a data science firm focused on healthcare advertising. It uses artificial intelligence and machine learning to build custom audience models that align with each client’s goals, enabling more precise targeting and better insights for campaigns. The core service helps healthcare brands, their agencies, and TV partners improve return on ad spend while staying compliant with privacy requirements. An ID-less approach keeps consumer health records unlinked from any user ID, prioritizing privacy. BranchLab’s offerings are tailored data solutions that enhance advertising effectiveness and protect personal information, with revenue coming from partnerships with healthcare brands and advertising agencies.

Company Size

11-50

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2024

Simplify Jobs

Simplify's Take

What believers are saying

  • Dentsu partnership integrates Pathwai™ across streaming and social channels.
  • Next Ventures investment accelerates enterprise adoption in pharma marketing.
  • Healthcare ad market grows to $34 billion by 2032 amid privacy regulations.

What critics are saying

  • Google Privacy Sandbox cripples ID-less targeting on Chrome in 6-12 months.
  • Healthicity erodes Pathwai™ share with federated learning in 12-24 months.
  • Washington fines BranchLab $5M for HealthGraph™ leakage in 3-6 months.

What makes BranchLab unique

  • Pathwai™ uses neural networks on non-health data for privacy-safe health predictions.
  • ID-less approach ensures HIPAA compliance without linking to consumer IDs.
  • HealthGraph™ covers 300 million US residents and 2.1 million providers.

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Benefits

Company Equity

Hybrid Work Options

Relocation Assistance

Company News

PR Newswire
Feb 11th, 2026
Dentsu partners with BranchLab to use AI for privacy-conscious healthcare audience targeting

Dentsu, a global media and marketing leader, has partnered with BranchLab to integrate the AI company's Pathwai™ platform for healthcare audience targeting. The collaboration transforms dentsu's proprietary data into healthcare-relevant segments anticipated to match or exceed traditional medical claims-based targeting methods. Pathwai™ uses neural networks trained on anonymised health outcomes to create privacy-conscious audience segments for healthcare marketing. The platform enables dentsu to design and activate audiences based on diagnoses, prescriptions and procedures across streaming, programmatic and social media channels. The partnership unlocks new value from dentsu's consumer dataset whilst maintaining HIPAA compliance and state privacy regulations. BranchLab's deep learning architecture translates anonymous patient journeys into targetable segments, with supervised AI learning continuously refining models based on real-world health outcomes.

PR Newswire
Sep 8th, 2025
Next Ventures Invests in BranchLab AI

Next Ventures has announced a strategic investment in BranchLab, an AI-native technology company specializing in privacy-first, outcome-based advertising for healthcare. This investment aims to accelerate AI innovation in precision healthcare by leveraging non-health data to optimize real-world health outcomes. BranchLab's platform, Pathwai™, enables brands to design and measure audiences for healthcare marketing. The partnership aligns with Next Ventures' mission to promote proactive healthcare engagement.

Business Wire
Jun 7th, 2024
BranchLab Launches Privacy-Safe Healthcare Advertising Solution with Seed Funding Round

BranchLab, a data science company developing advanced AI software that enables healthcare brands to reach the right consumers, today announced the clo

Pharmaceutical Executive
Jun 7th, 2024
Pharma Pulse 6/7/24: How Much Does a Day of Delay Really Cost? BranchLab Launches Privacy-Safe Healthcare Advertising Solution & more

BranchLab launches privacy-safe healthcare advertising solution & more.

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