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Marketing Analytics Lead
Posted on 1/24/2023
INACTIVE
Locations
London, UK
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Data Analysis
Google Analytics
Marketing
Mixpanel
SQL
Python
Looker
Requirements
  • You will have a track record of hiring and developing a team of high performing analysts
  • Strong proficiency in SQL and the ability to work with large datasets
  • The ability to communicate complex problems and analysis simply with a variety of stakeholders (both technical and non-technical)
  • An analytical mind with good problem-solving skills and a love of numbers
  • Analytical experience across digital marketing channels such as CRM, Performance Marketing (paid social, google shopping, PLAs) and Search Engine Optimisation
  • Commercial awareness and a proactive attitude to make a difference and drive impact
  • A hunger to learn, natural curiosity and a keen eye for detail
  • A strong sense of ownership and highly organised nature
  • Experience with mobile attribution
  • Experience with visualisation tools like Looker
Responsibilities
  • Managing the team of marketing analysts: managing 3-5 marketing analysts of varying seniority
  • Translating business problems into an actionable roadmap: you have deep knowledge of marketing analytics, across brand marketing, CRM, and performance marketing, and the tools used to approach these problems (attribution methodologies including last touch and multi-touch, incrementality testing). You've been in a hands-on, advanced analytics role in the past before moving into a leadership role
  • Tooling: you will ensure we have the setup in place to track the right metrics, assessing new tools if needed and managing relations with our existing analytics & BI tool providers
  • Supporting teams with data & analysis: you will work with multidisciplinary teams (marketing, product, etc.) to provide insights and support as and when needed; you will also make recommendations backed by insights to relevant stakeholders that will help grow our business
  • Coaching: you will be a champion of insight-driven decision-making in the business and coach people on all things metrics
Desired Qualifications
  • Having a fascination with consumer-facing mobile-first products
  • A love of fashion and understanding of the Depop community
  • Experience working on a marketplace, in a mobile-first environment or on social products
  • Familiarity with tools like Mixpanel, Google Analytics, Branch etc
  • Understanding of Python and some command over ETL scripts
  • Experience of working with martech or data engineering teams
  • Experience measuring ATL campaigns, brand and influencer activities
Etsy

1,001-5,000 employees

Handmade & vintage items marketplace platform
Company Overview
Etsy’s mission is to keep human connection at the heart of commerce through their e-commerce platform dedicated to handmade and vintage items. The company has developed a vibrant community marketplace that empowers sellers and entrepreneurs to keep doing what they love and also delivers buyers to look for something special with human touch.
Benefits
  • 100% paid medical, dental, and vision coverage for employees and their eligible dependents
  • Life, AD&D, & supplemental long-and short-term disability insurance
  • Matching 401(k)
  • Generous PTO policy
  • Paid sabbatical program
  • Charitable contribution match
  • Volunteer time off
Company Core Values
  • We commit to our craft
  • We minimize waste
  • We embrace differences
  • We dig deeper
  • We lead with optimism