Full-Time

Senior Consultant Digital Media

Posted on 8/23/2024

Dentsu

Dentsu

10,001+ employees

Global marketing and advertising agency

No salary listed

Mid, Senior

Remote in Canada

Remote-friendly across Canada.

Category
IT Consulting
Consulting
Required Skills
Communications
Marketing
Data Analysis
Requirements
  • 3+ years of digital media experience, including implementing, managing, and optimizing campaigns.
  • Hands-on Display & Video 360 or programmatic experience in another platform (The Trade Desk, Amazon Marketing Cloud). DV360 experience strongly preferred.
  • Experience with Google Marketing Platform for media activation (DV360, CM360, SA360) and enterprise analytics platform (GA360, Adobe Analytics)
  • Experience with publisher and Retail Media Network platforms (Google Ad Manager, Criteo, CitrusAd)
  • Google Product certifications are preferred (We will help you obtain the required certificates if you don’t have them).
  • Ability to work with both technical and non-technical teams/clients to align on client media strategy and translate into the technical media execution.
  • Excellent storytelling, presentation, and communication skills.
Responsibilities
  • You will contribute to the Digital Media team at Merkle | Cardinal Path where we develop products, go to market strategy and client value propositions leveraging the expertise of the organization.
  • You will work with our clients and their agencies consulting on digital marketing platform implementation, strategy, and reporting.
  • You will onboard new clients to Google Marketing Platform tools, and provide best practices for marketing platform strategy and technical needs.
  • You will take a consultative approach to partner with the client and be the main point of contact for media programs and projects for clients.
  • You will provide direction to clients to manage media tagging, trafficking, delivery, and campaign optimization within DV360, CM360, and SA360. Hands-on support may be required but will be limited.
  • You will partner with cross-functional technology leads to ensure Google Marketing Platform is configured correctly (DV360, CM360, SA360, GA360, Optimize, etc).
  • You will evaluate the client’s approach to data, activation, technology, and delivery process and identify opportunities for evolving the platform to improve operational efficiency.
  • You will contribute to the development and execution of scalable departmental processes.
  • You will report to a Director.

Dentsu International operates as a global marketing and advertising agency that collaborates with brands to foster growth and progress. The company specializes in helping clients adapt to the digital economy by enhancing their marketing performance through various services. These services include consumer intelligence, which focuses on understanding customer behavior to help brands attract and retain customers, as well as digital marketing, advertising, customer experience management, and gaming solutions. Dentsu differentiates itself from competitors by leveraging extensive research and analysis to provide insights that keep businesses ahead of market trends. Their revenue model includes service fees, project-based work, and long-term contracts, ensuring financial stability across different marketing services. Dentsu's goal is to drive meaningful change and sustainable growth for its clients while also promoting social initiatives that encourage inclusivity and community engagement.

Company Size

10,001+

Company Stage

IPO

Headquarters

Tokyo, Japan

Founded

1901

Simplify Jobs

Simplify's Take

What believers are saying

  • Dentsu's acquisition of Outfox Intelligence AB enhances its analytics and conversion optimization capabilities.
  • Winning 'Network of the Year' at ADFEST 2025 boosts Dentsu's industry reputation.
  • Dentsu's focus on AI-driven consumer insights transforms marketing strategies for personalized experiences.

What critics are saying

  • Emerging digital marketing agencies offering innovative solutions at lower costs threaten Dentsu's market share.
  • Rapid AI tool evolution may outpace Dentsu's technological capabilities, risking competitive edge loss.
  • In-housing marketing functions by corporations could reduce demand for Dentsu's services.

What makes Dentsu unique

  • Dentsu's comprehensive marketing solutions span consumer intelligence, digital marketing, and customer experience management.
  • The company leverages research and analysis to provide insights that keep clients ahead of trends.
  • Dentsu's commitment to social impact initiatives, like Social Inclusion Week, sets it apart.

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