Full-Time

Senior Consultant Digital Media

Posted on 8/23/2024

Dentsu

Dentsu

10,001+ employees

Global marketing and advertising agency

No salary listed

Mid, Senior

Remote in Canada

Remote-friendly across Canada.

Category
IT Consulting
Consulting
Required Skills
Communications
Marketing
Data Analysis
Requirements
  • 3+ years of digital media experience, including implementing, managing, and optimizing campaigns.
  • Hands-on Display & Video 360 or programmatic experience in another platform (The Trade Desk, Amazon Marketing Cloud). DV360 experience strongly preferred.
  • Experience with Google Marketing Platform for media activation (DV360, CM360, SA360) and enterprise analytics platform (GA360, Adobe Analytics)
  • Experience with publisher and Retail Media Network platforms (Google Ad Manager, Criteo, CitrusAd)
  • Google Product certifications are preferred (We will help you obtain the required certificates if you don’t have them).
  • Ability to work with both technical and non-technical teams/clients to align on client media strategy and translate into the technical media execution.
  • Excellent storytelling, presentation, and communication skills.
Responsibilities
  • You will contribute to the Digital Media team at Merkle | Cardinal Path where we develop products, go to market strategy and client value propositions leveraging the expertise of the organization.
  • You will work with our clients and their agencies consulting on digital marketing platform implementation, strategy, and reporting.
  • You will onboard new clients to Google Marketing Platform tools, and provide best practices for marketing platform strategy and technical needs.
  • You will take a consultative approach to partner with the client and be the main point of contact for media programs and projects for clients.
  • You will provide direction to clients to manage media tagging, trafficking, delivery, and campaign optimization within DV360, CM360, and SA360. Hands-on support may be required but will be limited.
  • You will partner with cross-functional technology leads to ensure Google Marketing Platform is configured correctly (DV360, CM360, SA360, GA360, Optimize, etc).
  • You will evaluate the client’s approach to data, activation, technology, and delivery process and identify opportunities for evolving the platform to improve operational efficiency.
  • You will contribute to the development and execution of scalable departmental processes.
  • You will report to a Director.

Dentsu International operates as a global marketing and advertising agency that collaborates with brands to foster growth and progress. The company specializes in helping clients adapt to the digital economy by enhancing their marketing performance through various services. These services include consumer intelligence, which focuses on understanding customer behavior to help brands attract and retain customers, as well as digital marketing, advertising, customer experience management, and gaming solutions. Dentsu differentiates itself from competitors by leveraging extensive research and analysis to provide insights that keep businesses ahead of market trends. Their revenue model includes service fees, project-based work, and long-term contracts, ensuring stability across different marketing services. Dentsu also emphasizes social impact, engaging in initiatives that promote inclusivity and positive change within the industry and the community.

Company Size

10,001+

Company Stage

IPO

Headquarters

Tokyo, Japan

Founded

1901

Simplify Jobs

Simplify's Take

What believers are saying

  • Dentsu's consistent ADFEST wins highlight its industry leadership and attract new clients.
  • Acquisitions like Magnetix and Outfox Intelligence AB expand Dentsu's digital capabilities.
  • Strategic leadership appointments in Singapore and South Africa drive growth in emerging markets.

What critics are saying

  • Rapid AI advancements may outpace Dentsu's current capabilities, risking competitive disadvantage.
  • Increased in-house marketing by corporations could reduce demand for Dentsu's services.
  • Privacy regulations like GDPR may limit Dentsu's consumer data collection and utilization.

What makes Dentsu unique

  • Dentsu leverages AI-driven tools like brainwave prediction to enhance ad effectiveness.
  • The company offers comprehensive marketing solutions, including consumer intelligence and CXM.
  • Dentsu's commitment to social impact initiatives sets it apart in the marketing industry.

Help us improve and share your feedback! Did you find this helpful?

Company News

Marketing Report
Apr 15th, 2025
Dentsu launches tool to predict ad effectiveness using brainwaves and AI

Dentsu launches tool to predict ad effectiveness using brainwaves and AI.

FF News
Apr 10th, 2025
Gen Z Takes The Lead In Financial Planning But Still Wants To Bank On The High Street

New research from global marketing group dentsu shows that Gen Z is emerging as the UK’s most financially savvy generation. According to the latest Consumer Navigator Report, almost half (45%) plan to open a regular savings account within the next three months—significantly outpacing Millennials (29%), Gen X (16%), and Boomers (14%). Beyond savings, Gen Z is making bold moves toward diverse financial investments. Around one third are considering buying stocks and shares (38%), investing in cryptocurrency (33%), or adding to an ISA contribution (32%) over the same period, showcasing a generation eager to build financial resilience and long-term stability. Optimism amid economic challenges

Dentsu Group
Mar 31st, 2025
Dentsu Wins "Network of the Year" for the Ninth Time in Four Consecutive Years at ADFEST 2025

Dentsu wins "Network of the Year" for the ninth time in four consecutive years at ADFEST 2025.

Marketing Interactive
Mar 25th, 2025
dentsu Creative Singapore names new managing director

Dentsu has appointed Fiona Huang as managing director, dentsu Creative Singapore, effective 25 March.

Dentsu
Mar 11th, 2025
Dentsu Aegis Network Acquires Magnetix | dentsu

Know more about Dentsu Aegis Network agreement to acquire Magnetix, a leading digital, direct marketing and award winning agency in Denmark.

INACTIVE