Job Description

This role is remote-friendly across Canada.

The Senior Consultant role at Merkle | Cardinal Path is designed for people who have exposure to Digital Media and Analytics and want to grow existing skills and learn new skills. 

This will require you to take a consultative approach and advise the client on current media trends, how to achieve media goals, review of best practices regarding technology, be a steward of first-party data strategy, and work with Merkle Cardinal Path teams.  Qualified candidates are process oriented have a technical understanding of the Google Marketing Platform tools, and have experience managing digital campaigns.

This role is an opportunity for a motivated, passionate, and innovative Senior Consultant to shape Merkle | Cardinal Path’s service offering and approach to Digital Media and client growth strategy. We are obsessed with leveraging data, analytics, and our knowledge of technology to create highly effective and efficient media activation strategies.

Responsibilities:

• You will contribute to the Digital Media team at Merkle | Cardinal Path where we develop products, go to market strategy and client value propositions leveraging the expertise of the organization.
• You will work with our clients and their agencies consulting on digital marketing platform implementation, strategy, and reporting.
• You will onboard new clients to Google Marketing Platform tools, and provide best practices for marketing platform strategy and technical needs. 
• You will take a consultative approach to partner with the client and be the main point of contact for media programs and projects for clients.
• You will provide direction to clients to manage media tagging, trafficking, delivery, and campaign optimization within DV360, CM360, and SA360.  Hands-on support may be required but will be limited.
• You will partner with cross-functional technology leads to ensure Google Marketing Platform is configured correctly (DV360, CM360, SA360, GA360, Optimize, etc).
• You will evaluate the client’s approach to data, activation, technology, and delivery process and identify opportunities for evolving the platform to improve operational efficiency.
• You will contribute to the development and execution of scalable departmental processes
• You will report to a Director.

Qualifications

• 3+ years of digital media experience, including implementing, managing, and optimizing campaigns. 
• Hands-on Display & Video 360 or programmatic experience in another platform (The Trade Desk, Amazon Marketing Cloud). DV360 experience strongly preferred.
• Experience with Google Marketing Platform for media activation (DV360, CM360, SA360) and enterprise analytics platform (GA360, Adobe Analytics)
• Experience with publisher and Retail Media Network platforms (Google Ad Manager, Criteo, CitrusAd)
• Google Product certifications are preferred (We will help you obtain the required certificates if you don’t have them).
• Ability to work with both technical and non-technical teams/clients to align on client media strategy and translate into the technical media execution.
• Excellent storytelling, presentation, and communication skills.
• Agency or client-side experience running digital media campaigns is preferred.