Full-Time

Art Director

SALT XC

SALT XC

201-500 employees

Experiential marketing agency with AI tech

Compensation Overview

$73k - $90k/yr

Toronto, ON, Canada

Hybrid

Hybrid role; 2 days on-site per week in Toronto.

Category
Art, Graphics & Animation (2)
,
Required Skills
Social Media
Requirements
  • 3+ years of experience in an Art Director or conceptually creative role
  • A strong portfolio showcasing concept-driven, culturally relevant work across multiple channels
  • Proven ability to generate original ideas both within and beyond the brief
  • Deep understanding of social-first thinking and how ideas travel across platforms
  • Exceptional design sensibility, typography, and visual storytelling skills
  • Ability to work at speed without compromising craft
  • A collaborative mindset with strong communication skills
  • Curiosity about culture, trends, and what people care about right now
  • Experience working in fast-paced agency or in-house creative environments
Responsibilities
  • Concept and execute breakthrough creative ideas across social, digital, film, and integrated campaigns
  • Partner with a writer to bring ideas to life, and work closely with strategists, and producers and your creative director
  • Translate cultural trends and real-time moments into compelling, brand-relevant creative
  • Lead the visual direction of projects from concept through execution, ensuring high craft and consistency
  • Present ideas clearly and persuasively to internal teams and stakeholders
  • Collaborate across disciplines to create work that earns attention, drives engagement, and delivers results
  • Stay ahead of emerging platforms, tools, and creative trends

Salt XC is a North American marketing and technology agency focused on Experiential Commerce, which blends consumers’ online and offline journeys to drive measurable actions for brands. It combines strategy, creative, design, media, content, and commerce with a proprietary AI-enabled tech stack, including Media Mob (content marketplace for vetted freelancers), Podium (marketing mix modeling to predict outcomes), Frontrunner (social DSP that automates media buying), and Otto (AI media planning). The company differentiates itself by acting as a hybrid of full‑service agency and tech firm, owning an in‑house tech stack to execute faster and more data-driven campaigns, and expanding through acquisitions to integrate retail media, data analytics, and real‑world experiences. Its goal is to deliver connected, data-informed experiences that convert—scaling across North America for major brands such as Kraft Heinz, Adidas, Coca‑Cola, Visa, Microsoft Xbox, and RBC.

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Canada

Founded

2019

Simplify Jobs

Simplify's Take

What believers are saying

  • 94% employee satisfaction exceeds benchmarks, boosting talent retention.
  • Recognized by Globe and Mail as North America's fastest-growing company.
  • Investment in William Thomas Digital expands AI personalization expertise.

What critics are saying

  • VML erodes clients like Kraft Heinz with global scale and lower pricing.
  • Google Privacy Sandbox rollout in Q1 2026 cripples Frontrunner DSP tracking.
  • TikTok US ban slashes 25% of Frontrunner's Gen Z media buys.

What makes SALT XC unique

  • Salt XC pioneered Experiential Commerce™ integrating online-offline consumer journeys.
  • Proprietary AI tools like Frontrunner DSP and Otto automate media planning.
  • Acquired BRIKA, Nectar First, and Craft & Commerce for hybrid capabilities.

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Benefits

Health Insurance

401(k) Retirement Plan

Remote Work Options

Paid Vacation

Paid Holidays

Flexible Work Hours

Hybrid Work Options

Wellness Program

Mental Health Support

Conference Attendance Budget

Professional Development Budget

Stock Options

Company Equity

Phone/Internet Stipend

Home Office Stipend

Family Planning Benefits

Fertility Treatment Support

Adoption Assistance

Parental Leave

Paid Sick Leave

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Employee Discounts

Meals

Gym Membership

Relocation Assistance

Commuter Benefits

Tuition Reimbursement

Professional Certification Support

Mentorship Program

Training Programs

Meal Benefits

Employee Referral Bonus

Performance Bonus

Profit Sharing

Paid Holidays

Company News

The Globe and Mail
Mar 3rd, 2026
Salt XC invests in William Thomas Digital to expand AI-powered customer experience capabilities

Salt XC has made a strategic investment in William Thomas Digital (WTD), a Canadian CRM and customer experience consultancy specialising in AI marketing orchestration and personalisation. WTD will continue operating independently under its existing leadership whilst expanding its innovation capabilities. WTD focuses on agentic workflows and generative creative systems, embedding intelligent agents directly into CRM environments to enable adaptive segmentation, real-time decisioning and dynamic content generation. The technology allows creative, data and automation to operate together whilst continuously learning and optimising performance. The investment will support expansion of WTD's strategic and technical teams, advancement of AI-powered personalisation capabilities, and collaboration with Salt XC on shared client initiatives. Salt XC is a North American marketing agency employing over 400 professionals across the continent.

Cision
Mar 3rd, 2026
Salt XC Makes Strategic Investment in William Thomas Digital to Expand AgenticCX and Personalization Capabilities

/CNW/ - Salt XC today announced a strategic investment in William Thomas Digital (WTD), a technology-driven CRM and customer experience consultancy...

Digiday Media
Feb 11th, 2026
Canadian indie Salt XC buys US agency Craft & Commerce to expand media offerings

Toronto-based independent agency Salt XC has acquired Craft & Commerce, a full-service media agency with offices in New York, Chicago and Florida. This marks Salt XC's second US acquisition in a year as it expands its North American presence despite ongoing trade tensions between the US and Canada. The acquisition strengthens Salt XC's regional reach and media capabilities, combining experiential marketing with retail media expertise. Clients include Kraft-Heinz, AB InBev, Adidas and Chobani. Craft & Commerce will continue operating under its own name for now. Salt XC's previous acquisition of AI-driven agency Nectar First has enhanced its technological capabilities. Analyst Andrew Lipsman called the move a natural fit, noting both agencies' forward-thinking approach to retail media and experiential activation. Financial terms were not disclosed.