LiveRamp is the leading data connectivity platform. We are committed to connecting the world’s data safely and effectively, advancing innovation, and empowering people to do good. Our platform powers customer experiences centered around the needs and concerns of real people, keeping the Internet open for all. We enable individuals around the world to connect with the brands and products they love. LiveRampers thrive on solving challenging problems for the good of humanity—and we’re always looking for smart, kind, and creative people to help us get there.
Mission: LiveRamp makes it safe and easy for businesses to use data effectively.
We’re looking for a creative and growth-oriented Marketing Manager to own LiveRamp’s social media content + strategy and demand generation content creation as part of our larger marketing efforts. This role is an individual contributor reporting to our Senior Director of Communications, and will work closely with our content marketers, growth marketers, communication specialists, people & culture teams, and the executive leadership team to build LiveRamp’s social brand and take us to the next level of growth. Our ideal candidate is an excellent writer and compelling storyteller with demonstrated experience creating and executing data-driven social media campaigns. If you are a creator who is passionate about brand building, always looking ahead to the next social trend, energized by the opportunity to shape LiveRamp’s social media strategy, and has experience working in B2B SaaS, then this is the role for you.
In this role, you will:
- Own the strategy, execution, and results for all LiveRamp’s social media channels with a special focus on LinkedIn and Twitter. This includes managing day-to-day operations, content development, and a social content calendar for consistent scheduling/publishing.
- Deliver rich and engaging on-brand content, creative strategies, and innovative ideas to wow our social communities and drive engagement.
- Build brand awareness, amplify thought leadership, and grow our audience through engagement and community management while maintaining a consistent voice, personality, look, and feel for the brand across all social channels.
- Drive employee advocacy across our social channels and evolve our processes and programs to further grow our employee activation on social media.
- Stay current on social media trends, explore future platforms to invest in, and surface new ideas that can help tell our story.
- Understand how social media impacts our entire marketing strategy plus the tactics needed to reach growth metrics.
- Measure and prove the ROI of your social media campaigns by tracking performance over time relative to company-wide goals for category creation and brand development.
- Collect, analyze, and report on engagement and growth metrics providing regular reports to leadership. You will develop actionable insights to optimize our social channels and influence business decisions and content strategy.
- Oversee community management and facilitate engagement across all channels that is appropriate, on-brand, and as timely as possible.
- Have your finger on the pulse of conversations and trends surrounding LiveRamp and our space, quickly turning those observations into storytelling opportunities for the brand.
- Coordinate across multiple internal teams to stay in-the-know on upcoming moments, news, and product updates that will be relevant and should be shared with our audience.
- Provide editing and copyediting support on demand generation content assets, varying from compelling headlines and email copy to digital ad copy and beyond.
About you:
- Up to 5 years of social media management experience, with an emphasis on owning content and messaging across social channels and implementing success metrics
- Bachelor’s degree in communications, marketing, journalism, or related field
- Proven track record of growing social engagement
- Excellent writing/editing and verbal communication skills; comfortable translating complex concepts into compelling copy (be prepared to share writing samples)
- Strong and proven background in creative content development and design (images, campaigns, video, etc.) and ability to tailor for specific channels
- Data-driven approach and proficiency in social metrics
- Comfortable working in a fast-paced environment with a positive attitude
- Highly collaborative with experience building and evangelizing social media practices for internal stakeholders
- Self-motivated, passionate, hands-on social media native who leans into opportunities
Preferred Skills:
- Experience working in B2B technology, preferably SaaS
- Experience with graphic design/video editing
Benefits:
- People: Work with talented, collaborative, and friendly people who love what they do.
- Fun: We host in-person and virtual events such as game nights, happy hours, camping trips, and sports leagues.
- Work/Life Harmony: Flexible paid time off, paid holidays, options for working from home, and paid parental leave.
- Comprehensive Benefits Package: Medical, dental, vision, life, and disability. Plus, mental health support (via Talkspace), flexible time off, parental leave, family forming benefits, and a flexible lifestyle and wellbeing reimbursement program (up to $375 per quarter, U.S. LiveRampers)
- Savings: Our 401K matching plan—1:1 match up to 6% of salary—helps you plan ahead. Also Employee Stock Purchase Plan - 15% discount off purchase price of LiveRamp stock (U.S. LiveRampers)
- RampRemote:A comprehensive office equipment and ergonomics program—we provide you with equipment and tools to be your most productive self, no matter where you’re located
- Location: work in the heart of Seattle
More about us:
LiveRampers are empowered to live our values of committing to shared goals and operational excellence. Connecting LiveRampers to new ideas and to one another is one of our guiding principles—one that informs how we hire, train, and grow our global teams across nine countries and four continents. By continually building inclusive, high belonging teams, LiveRampers can deliver exceptional work, champion innovative ideas, and be their best selves.Click here to learn more about Diversity, Inclusion, & Belonging (DIB) at LiveRamp.
The approximate annual base compensation range is $102,000 to $138,000. The actual offer, reflecting the total compensation package and benefits, will be determined by a number of factors including the applicant’s experience, knowledge, skills, and abilities, geography, as well as internal equity among our team.
LiveRamp is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person’s race, color, sex, age, religion, national origin, protected veteran, disability, sexual orientation, gender identity, genetics or other protected status. Qualified applicants with arrest and conviction records will be considered for the position in accordance with the San Francisco Fair Chance Ordinance.
California residents: Please see our California Personnel Privacy Policy for more information regarding how we collect, use, and disclose the personal information you provide during the job application process.
To all recruitment agencies: LiveRamp does not accept agency resumes. Please do not forward resumes to our jobs alias, LiveRamp employees or any other company location. LiveRamp is not responsible for any fees related to unsolicited resumes.