Full-Time

Senior Analyst

Advanced Analytics

Confirmed live in the last 24 hours

Horizon media

Horizon media

Creates and manages advertising campaigns

Consumer Software
Consumer Goods
Entertainment

Compensation Overview

$100k - $120kAnnually

+ Bonus

Senior

New York, NY, USA

Hybrid position requiring in-office presence.

Category
Data Science
Data & Analytics
Required Skills
Python
R
SQL
Data Analysis
Requirements
  • Bachelor’s degree required plus 1-2 years of industry experience; Master’s degree preferred plus 0-2 years.
  • Experience in the Advanced Analytics realm, preferably in media, marketing or an adjacent field.
  • Advanced statistical modeling experience (e.g. regression modeling/predictive modeling/inferential statistics) required.
  • Specific marketing response modeling expertise such as MMM, a plus.
  • Hands on programming/scripting experience (R, Python, SQL) required.
  • Deep expertise in advertising platforms and/or the ad tech industry preferred.
Responsibilities
  • Assist in statistical modeling and analytic efforts to provide insights into media planning and buying.
  • Constantly look for ways to improve the usage of Horizon’s existing data and analytics infrastructure.
  • Work with stakeholders to improve current analytic processes, and develop new capabilities that set us apart in the marketplace.
  • Use automation and technology to increase efficiency and to provide the infrastructure to scale.
  • Bring an 'outside in perspective' to analytic development; explore, identify and assess external best practices - and translate to the relevant application internally.
  • Establish and maintain excellent working relationship with key functional areas, as well as HMI Analytics and other stakeholders throughout Horizon.
  • Act as a liaison between the Analytics team and the internal Brand, Activation and Operational areas.
  • Extensive brand team and client interaction and day-to-day management.

Horizon Media creates and manages advertising campaigns for a variety of clients, including brands and corporations. The company offers tailored media solutions that encompass digital marketing, social media campaigns, and traditional advertising strategies. Clients pay for Horizon Media's expertise in executing effective campaigns, which helps them enhance their visibility and engage with their target audiences. Unlike many competitors, Horizon Media emphasizes diversity, equity, and inclusion in its work environment and campaigns. The company's goal is to amplify the presence of its clients through effective advertising while reflecting the diverse communities it serves.

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2013

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for data-driven advertising boosts Horizon Media's market potential.
  • Growing interest in sustainability aligns with Horizon Media's eco-friendly initiatives.
  • Rising popularity of short-form video content benefits Horizon Media's creative advertising.

What critics are saying

  • Rapid expansion with One Horizon may strain resources and affect service quality.
  • AI integration with Akkio could face challenges if not meeting client expectations.
  • Involvement in sustainability initiatives may risk perceptions of greenwashing.

What makes Horizon media unique

  • Horizon Media's launch of One Horizon enhances its full-service advertising capabilities.
  • The company is a leader in sustainability-focused marketing, hosting the Sustainable Media Summit.
  • Horizon Media's strategic partnership with TikTok offers unique campaign opportunities.

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