Full-Time

Senior Analyst

Advanced Analytics

Confirmed live in the last 24 hours

Horizon media

Horizon media

Media agency specializing in advertising campaigns

Social Impact
Consumer Goods
Entertainment

Compensation Overview

$100k - $120kAnnually

+ Bonus

Senior

New York, NY, USA

Hybrid position requiring in-office presence.

Category
Data Science
Data Analysis
Data & Analytics
Required Skills
Python
R
SQL
Data Analysis
Requirements
  • Bachelor’s degree required plus 1-2 years of industry experience; Master’s degree preferred plus 0-2 years.
  • Experience in the Advanced Analytics realm, preferably in media, marketing or an adjacent field.
  • Advanced statistical modeling experience (e.g. regression modeling/predictive modeling/inferential statistics) required.
  • Specific marketing response modeling expertise such as MMM, a plus.
  • Hands on programming/scripting experience (R, Python, SQL) required.
  • Deep expertise in advertising platforms and/or the ad tech industry preferred.
Responsibilities
  • 70% – Development and Enhancement of data and analytics capabilities:
  • Assist in statistical modeling and analytic efforts to provide insights into media planning and buying.
  • Constantly look for ways to improve the usage of Horizon’s existing data and analytics infrastructure.
  • Work with stakeholders to improve current analytic processes, and develop new capabilities that set us apart in the marketplace.
  • Use automation and technology to increase efficiency and to provide the infrastructure to scale.
  • Bring an 'outside in perspective' to analytic development; explore, identify and assess external best practices - and translate to the relevant application internally.
  • 30% – Cultivating and maintaining effective working relationships – internally and externally:
  • Establish and maintain excellent working relationship with key functional areas, as well as HMI Analytics and other stakeholders throughout Horizon.
  • Act as a liaison between the Analytics team and the internal Brand, Activation and Operational areas.
  • Extensive brand team and client interaction and day-to-day management.

Horizon Media creates and manages advertising campaigns for a variety of clients, including brands and corporations. The company offers customized media solutions that encompass digital marketing, social media campaigns, and traditional advertising strategies. Clients pay for Horizon Media's expertise in executing effective campaigns, which helps them connect with their target audiences. The agency serves clients across multiple industries, such as entertainment, sports, health, and consumer goods, and has formed partnerships with platforms like TikTok and events like the Hoop Dreams Classic. Horizon Media stands out from competitors by emphasizing diversity, equity, and inclusion within its workforce and operations. The company's goal is to enhance visibility and engagement for its clients while reflecting the diverse communities it serves.

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2013

Simplify Jobs

Simplify's Take

What believers are saying

  • Horizon Media's AI initiatives enhance advertising efficiency and client engagement.
  • The partnership with EPIC positions Horizon as a sustainability leader in media.
  • Cultural intelligence integration strengthens Horizon's market position and client relations.

What critics are saying

  • AI integration may disrupt workflows and face employee resistance.
  • EPIC partnership risks reputational damage if sustainability goals aren't met.
  • Public support for strikes may alienate entertainment sector clients.

What makes Horizon media unique

  • Horizon Media excels in AI-driven advertising, led by former Publicis exec Tim Rich.
  • The company integrates cultural intelligence with Scott Lukas as SVP of Human Intelligence.
  • Horizon Media is a leader in sustainability, partnering with EPIC for climate change awareness.

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