Media Planner

Job Description

Overview:

Prepare and implement media plans for client accounts across all types of media.

Responsibilities:

• Provide research for and write media Point-Of-Views (POVs).  Assess various variables including, but not restricted to: circulation, audience information, scale, penetration, and product or service usage.
• Develop media strategy and recommendations under supervisor guidance.
• Present media plans and provide plan maintenance including objectives/strategies and updates.
• Maintain stewardship of reports including competitive reports using “Kantar” software to assess media schedules of competitors. Be capable of interpreting competitive data and relaying conclusions.
• Prepare flowcharts and budgets for media plan using Excel, PowerPoint, and planning-specific software.
• Prepare and issue buying specs and guidelines to buyers including GRP goals and budgets for use in negotiations.
• Review and verify media buys to ensure proper execution.
• Meet with sales reps to analyze value and applicability of media vehicles for client media plan.
• Liaise with internal Strategic Resources department for use of syndicated resources.
• Be willing to participate in more advanced functions as part of training and development.
• Resolve routine, but complex questions and problems.
• Demonstrate independent decision making.
• Be capable of some personnel evaluation.
• May perform other duties and responsibilities that management may deem necessary from time to time.

Qualifications

Bachelor’s degree

1+ year’s media planning experience (agency environment) across all types of media

Business Competencies:

• Computer Skills: Microsoft Suite, Kantar Software, IMS, Software Skills, Flowchart Software, Comscore
• Proficiency in oral and written communications
• Understanding of Activation/Negotiation team functions
• Possess a basic knowledge of strengths and weaknesses of each media type.
• Able to make independent decisions