INACTIVE
Full-Time
Media Planner
Multicultural Strategy
Posted on 9/5/2024
Publicis Groupe
10,001+ employees
Consulting
Entry, Junior
Detroit, MI, USA
Category
General Marketing
Growth & Marketing
Required Skills
Sales
Excel/Numbers/Sheets
PowerPoint/Keynote/Slides
Requirements
- Bachelor’s degree
- 1+ year’s media planning experience (agency environment) across all types of media
- Computer Skills: Microsoft Suite, Kantar Software, IMS, Software Skills, Flowchart Software, Comscore
- Proficiency in oral and written communications
- Understanding of Activation/Negotiation team functions
- Possess a basic knowledge of strengths and weaknesses of each media type.
- Able to make independent decisions
Responsibilities
- Provide research for and write media Point-Of-Views (POVs). Assess various variables including, but not restricted to: circulation, audience information, scale, penetration, and product or service usage.
- Develop media strategy and recommendations under supervisor guidance.
- Present media plans and provide plan maintenance including objectives/strategies and updates.
- Maintain stewardship of reports including competitive reports using “Kantar” software to assess media schedules of competitors. Be capable of interpreting competitive data and relaying conclusions.
- Prepare flowcharts and budgets for media plan using Excel, PowerPoint, and planning-specific software.
- Prepare and issue buying specs and guidelines to buyers including GRP goals and budgets for use in negotiations.
- Review and verify media buys to ensure proper execution.
- Meet with sales reps to analyze value and applicability of media vehicles for client media plan.
- Liaise with internal Strategic Resources department for use of syndicated resources.
- Be willing to participate in more advanced functions as part of training and development.
- Resolve routine, but complex questions and problems.
- Demonstrate independent decision making.
- Be capable of some personnel evaluation.
- May perform other duties and responsibilities that management may deem necessary from time to time.
Company Stage
IPO
Total Funding
N/A
Headquarters
Paris, France
Founded
N/A
Growth & Insights
Headcount
6 month growth
↓ -3%1 year growth
↓ -3%2 year growth
↓ -3%
Simplify's Take
What believers are saying
- Publicis Groupe's continuous expansion through strategic acquisitions offers employees opportunities to work on cutting-edge projects and technologies.
- The company's global reach and diverse portfolio provide a dynamic and multicultural work environment, fostering professional growth and development.
- The appointment of a new Global CMO to unify marketing and digital transformation efforts could lead to more cohesive and innovative strategies, benefiting employees and clients alike.
What critics are saying
- The recent decline in European revenue highlights potential vulnerabilities in the advertising market, which could impact job security and growth opportunities.
- Frequent acquisitions may lead to integration challenges, causing disruptions and inefficiencies within the company.
What makes Publicis Groupe unique
- Publicis Groupe's aggressive acquisition strategy, including companies like Practia, Tquila ANZ, and Tremend, significantly enhances its digital transformation and AI capabilities, setting it apart from traditional advertising firms.
- The integration of AI and digital business transformation through Publicis Sapient AI Labs and other acquisitions positions Publicis Groupe as a leader in innovative marketing solutions.
- Publicis Groupe's focus on expanding its Salesforce capabilities and creating the world's largest affiliate performance marketing platform through acquisitions like VIVnetworks demonstrates its commitment to comprehensive, tech-driven marketing solutions.
INACTIVE