Full-Time

Kinesso – Coordinator

Programmatic

Confirmed live in the last 24 hours

Mediabrands

Mediabrands

10,001+ employees

Global media and marketing solutions provider

Data & Analytics
Consumer Goods
Entertainment

Entry, Junior

Toronto, ON, Canada

Flexible hybrid work model.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Datorama
Requirements
  • Post-secondary education or equivalent professional experience - University/College degree in advertising/marketing preferred.
  • Passion for data, emerging media & technology.
  • Excellent communication skills (both written and verbal).
  • Highly developed organizational skills with a strong attention to detail and accuracy.
  • Ability to work well under pressure and multi-task in a fast-paced environment.
  • Fundamental knowledge of online media metrics and analysis.
  • Strong learning agility, with a passion for continuous development.
  • Ability to work collaboratively as well as independently.
  • Proactive approach to problem solving, assisting the team, self-development, etc.
  • Ability to develop and foster relationships with media partners.
  • Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).
  • Demonstrated ability using Excel, with knowledge of pivot tables, basic formulas and visualizations.
Responsibilities
  • Act as an effective liaison with external partners to ensure managed service data follows Matterkind guidelines.
  • Ensure managed service reports are accurately and timely uploaded to Datorama to meet client deadlines.
  • Compile actionable insights from vendors and distribute to applicable teams.
  • Manage and clear campaign exceptions with Associates to ensure DSP, Datorama and Mastermind inputs are synced.
  • Contact Datorama support and ensure the data re-pushing process takes place when it needs to be refreshed.
  • Accurately set up a variety of campaigns via multiple Demand Side Platforms (DSPs) including DV360, The Trade Desk, Amazon, Verizon etc.
  • Upload and assign creative in programmatic, digital display, video, mobile, rich media, etc.
  • Adhere to campaign set up checklist for all campaign launches.
  • Implement applicable Brand Safety measures to campaigns (e.g. MOAT, IAS, OpenSlate, Nielsen DAR, etc.).
  • Generate DSP conversion and remarketing pixels for Associates.
  • Generate campaign performance, delivery and site level reports from DSPs.
  • Review and flag any potential challenges (e.g. low viewability placements, non-brand safe sites, etc.) or opportunities (e.g. high performing placements with low eCPMs) to the Associates and create optimization recommendations (i.e. site lists) based on reports.
  • Assist the Associates with campaign troubleshooting related to set up and technical issues to ensure campaigns launch accurately and on time.
  • Assist the Associates in tracking, measuring, and analyzing post campaign activities.
  • Work independently and effectively across multiple accounts by utilizing Asana and completing assigned tasks in the timely manner.
  • Confirm details of client bookings and ensure they accurately match briefing documents.
  • Input buys into the internal tracking system, QA data inputs, and prepare and revise bookings as required.
  • Assist planning team in solving billing discrepancies.
  • Follow up on outstanding invoices as necessary.

Mediabrands focuses on providing media and marketing solutions that help clients grow their businesses. The company uses data analysis and technology to create effective advertising strategies tailored to the specific needs of its clients, which range from large multinational corporations to local businesses. Mediabrands offers services such as media planning, buying, and optimization, along with content creation and distribution. What sets Mediabrands apart from its competitors is its emphasis on data-driven approaches and its ability to adapt to changes in the media landscape. The company's goal is to maximize the return on investment for its clients while fostering an inclusive work environment that values diverse perspectives.

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2007

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased focus on personalized marketing strategies enhances Mediabrands' service offerings.
  • AI-driven content creation tools boost efficiency in Mediabrands' marketing campaigns.
  • The rise of AR in advertising offers new engagement opportunities for Mediabrands.

What critics are saying

  • Ad-blocking technology reduces the effectiveness of Mediabrands' digital advertising.
  • Privacy regulations limit data collection, affecting Mediabrands' data-driven strategies.
  • Economic uncertainties lead to reduced demand for Mediabrands' media services.

What makes Mediabrands unique

  • Mediabrands leverages data-driven strategies to deliver tailored media solutions.
  • The company integrates advanced analytics and technology for optimized media planning.
  • Mediabrands fosters an inclusive work environment, valuing diverse perspectives.

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