Digital Marketing Manager
Updated on 2/10/2024
Silvus Technologies

51-200 employees

Develops advanced tactical wireless communication technologies
Company Overview
Silvus Technologies, established in 2004, is a leading force in the development of advanced communications technologies, specifically in tactical wireless communications. The company's proprietary Mobile Networked MIMO (MN-MIMO) technology, which combines MIMO antenna techniques, COFDM modulation, and Mobile Ad Hoc Networking, offers unparalleled range, throughput, and mobility, even in challenging environments. This technology allows for reliable duplex connectivity, forming a self-healing, self-forming mesh network that adapts to changing channel conditions, setting Silvus apart from its competitors in the industry.
Data & Analytics
Hardware
Aerospace

Company Stage

N/A

Total Funding

N/A

Founded

2004

Headquarters

Los Angeles, California

Growth & Insights
Headcount

6 month growth

9%

1 year growth

37%

2 year growth

69%
Locations
Los Angeles, CA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
UI/UX Design
Lead Generation
SEO
Marketing
Data Analysis
Excel/Numbers/Sheets
CategoriesNew
Growth & Marketing
Requirements
  • Bachelor’s degree in marketing, business, advertising, or a related field (MBA preferred)
  • Minimum 5 years of digital marketing experience at a B2B or B2G technology or communications equipment products company
  • Proven expertise in integrated digital marketing strategies encompassing SEO, SEM, and PPC, along with proficiency in website design, marketing tech stacks, and CRM platforms
  • Strong analytical skills and ability to leverage data-driven insights for optimizing campaign performance and maximizing ROI
  • Knowledge and experience in customer segmentation, customer journeys, and marketing automation
  • Strong project management skills and a bias for action to set and meet project deadlines
  • Effective communication skills, presentation, verbal and written
  • High proficiency with Microsoft Excel or Google Sheets
  • Occasional travel, up to 1 week per month
Responsibilities
  • Partner with the Director of Marketing to craft the Silvus Digital Marketing Strategy, KPIs, and roadmap to grow website traffic, customer engagement, and conversions
  • Execute multi-channel digital and email marketing campaigns, incorporating testing, measurement, and analytics to optimize performance and ROI, with a focus on customer lead generation
  • Develop and analyze digital marketing KPIs across the tech stack, leveraging insights to maximize lead conversion performance, unify sales and marketing data, and execute account-based marketing programs for incremental revenue
  • Own and manage the Silvus website - working directly with internal stakeholders, agencies, and external partners to enact website updates, improve its design, and develop new content that enhances the UX of Silvus’ online presence
  • Lead the website editorial calendar, partnering with internal SMEs, agencies, and external partners to research, write, and publish blogs and other digital media content that expands customer knowledge of Silvus, our products, technology, and applications
  • Collaborate with the Channel Sales Director and sales team to develop and execute digital and traditional MDF programs across Silvus Channel Partners and the reseller network
  • Lead new product introduction campaigns, from strategy to marketing communication content development, ensuring alignment with cross-functional stakeholders and on-strategy campaign activation across all marketing channels
Desired Qualifications
  • Aerospace and Defense industry experience
  • Strong communication and relationship-building skills
  • Interest and experience in identifying new digital marketing trends that can be leveraged to drive business growth goals