Communication Specialist 2

The Communication Specialist 2 is responsible for developing and implementing communications strategies that support the organization's mission and objectives, with a strong focus on social media content creation. This role combines writing, design, engagement, and data analysis to build community awareness and enhance the organization's reputation. The Communications Specialist 2 will support community relations and programs throughout Wayne County Sheriff's Office (WCSO) and assist the Communications Director to align with the Wayne County Sheriff in determining and formulating strategies, processes, and policies that provide direction for WCSO.

Educational and Experience Requirements

• Bachelor’s degree in communications, Marketing, Public Relations, Journalism, or related field
• At least ten (10) years of experience in communications, digital media, or social media management.
• Experience including social media scheduling and analytics tools (e.g., Hootsuite, Buffer, Meta Business Suite).

Required Tasks

• Develop and implement a comprehensive social media strategy aligned with organizational goals.
• Create and maintain a content calendar across multiple platforms (Facebook, Instagram, X/Twitter, LinkedIn, TikTok, etc.).
• Write, design, and publish high-quality posts, graphics, videos, and stories tailored for each platform.
• Capture and edit photos and short-form videos from events and day-to-day operations.
• Engage with online communities to increase brand awareness and strengthen reputation.
• Coordinate digital campaigns for events, programs, and announcements.
• Create and support the Sheriff's Office brand
• Collaborate with internal teams to align communications across email, web, print, and media.
• Manage paid social media advertising campaigns, including ad creation, targeting, and budget tracking.
• Draft press release, newsletters, and official statements.
• Assist with media relations by maintaining contact lists, coordinating interviews, and preparing media kits.
• Support special events with live coverage and promotional activities.
• Provide training or guidance to staff on social media and digital communication strategies.
• Assist in developing strategy and communications efforts that improve earn media placement for the department and its divisions.
• Provide communication support to the Director of Communications and Community Engagement.
• Communicate with local organizations and government officials, as needed.

• Develop recommendations for policy and practices that enable Sheriff’s Office to realize the value of effective internal and external social networking

  Chief supported activities include:

• Strategic communication planning.
• Developing and tracking key performance indicators for the department.
• Functioning as contact person for handling all media calls.
• Creating and supporting digital content, digital video, video editing and digital communication including all social media platforms.
• Functioning as Application Developer.
• Handling All digital communications including social media platforms.
• Arrange for content, design updates & modifications to the Sheriff’s Connect website and any other electronic communication method