Category Lead

Who We Are

Joybuy is JD.com’s dedicated retail platform for Europe, offering products across a wide range of categories. Currently in the beta testing phase across the UK, Netherlands, Germany, France, Belgium and Luxembourg, we’re building the future of retail through smart systems, bold ideas, and a customer-first mindset. Backed by JD.com, also known as JINGDONG, and its trusted global technology and supply chain ecosystem, we deliver a shopping experience that is speedy, reliable, and genuinely enjoyable. If you’re ready to make a difference, bring your talent and grow with us. Don’t just buy, Joybuy.

Learn more about who we are and what we do: https://www.joybuy.co.uk/discover/about-us

What We Offer

Joining Joybuy means becoming part of a business where people, innovation, and impact work together to shape the future of cross-border e-commerce. You’ll contribute to smart supply chains, efficient logistics, and meaningful projects that drive real customer value. With a competitive salary, great office locations, and a supportive, people-first culture, you’ll have the space to grow your career, learn from talented colleagues, and make a genuine impact in a fast-expanding international business.

About The Team

You’ll be joining the Joybuy team, which values collaboration, ownership, and a commitment to delivering high-quality results in a fast-paced, dynamic environment.

Responsibilities: 1.Category Strategy & Product Selection: Lead category planning, curate high-quality brands and products, and develop differentiated competitive strategies to build a market-leading product portfolio. 2.End-to-End Operations: Oversee the full-cycle management of categories, including supplier development, commercial negotiations, listing optimization, and marketing campaigns, ensuring balanced GMV and profit growth through inventory, pricing, and promotional strategies. 3.User Experience Optimization: Continuously refine category pages, brand zones, and search/recommendation algorithms based on European user insights to boost product visibility and conversion rates, delivering a seamless shopping experience. 4.Data-Driven Growth: Monitor core metrics (traffic, conversion rate, AOV, repurchase rate, etc.), identify operational bottlenecks via data analysis, and rapidly iterate strategies. 5.Cross-Functional Collaboration: Partner with supply chain, marketing, and tech teams to integrate resources and amplifycategory exposure both on and off-platform. 6.Market Intelligence: Track global consumer trends and competitor moves, refine selection and operations based on user feedback, and identify untapped market opportunities. Requirements: 1.Industry Background: 8+ years of hands-on experience in e-commerce (B2C), with expertise in category management, procurement, or brand operations. Prior experience in 0-1 category building is a plus. 2.Business Acumen: Deep understanding of European markets, strong analytical skills to diagnose business challenges, and ability to formulate actionable growth strategies. 3.Negotiation & Resource Integration: Proven track record in global supplier negotiations to secure optimal terms, and ability to align stakeholders for efficient execution. 4. Results-Driven: Goal-oriented, thrives in fast-paced environments, and embraces an entrepreneurial mindset to drive breakthroughs. 5.Core Competencies: Structured thinking, excellent communication, cross-team collaboration, data sensitivity, and commercial mindset.

At Joybuy, we’re committed to building a diverse and inclusive workplace where everyone can thrive. We’re proud to be an equal opportunity employer and make all employment decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, or any other protected characteristic.

Ready to apply?

Take the next step in your career, apply now and explore the opportunities we have to offer.