Creative - Digital Marketing: Copywriter

July 10, 2023 - December 15, 2023

IMPORTANT APPLICATION INFORMATION: WAYFAIR CO-OP PRIORITY DEADLINE IS FEBRUARY 17TH. All candidates who apply on or before PRIORITY DEADLINE will be reviewed and prioritized for interviews. After the priority period, we will continue the interview process for any remaining roles that have not been filled

Wayfair is home to one of the retail industry’s largest in-house creative agencies. The Creative Group is a world class team of many disciplines – designers, copywriters, stylists, editors, cinematographers, directors, producers and more. Our work fuels all forms of onsite and offsite marketing and communication with our consumers from TV to online video to social, email, direct mail and more. As a co-op in this department, you will be placed within one of these distinct groups and have the opportunity to add value by driving projects, working with a diverse group of people and diving into complex problems. 

Digital Marketing: The B2C Creative team is a team of content creators who build inspirational, shoppable content about the home space. This team supports all stages of content creation, oversees distribution through onsite, app, email, print, and social channels, and analyzes engagement of various customer groups on Wayfair and Wayfair CA.

What You’ll Do

• Write marketing copy across various channels, including onsite, email, social media, and app notifications.
• Conduct competitor research to keep a pulse on what other brands are doing to stay fresh, relevant, and engaging.
• Keep a trained eye on industry trends to contribute new ideas for successful content.
• Work with suppliers to bring their brand to life on Wayfair channels.
• Creative concepting.
• Help with day-to-day operations, including administrative duties.

What You’ll Need

Basic Qualifications

• Currently pursuing Bachelors degree
• Available to work July 10, 2023 - December 15, 2023
• Able to commit to working 40 hours/week (Monday-Friday, 9am-5pm) 

Preferred Qualifications

• Interest in advertising copywriting.
• Hungry self-starter always looking for new ways to contribute.
• Demonstrated organizational and time management skills.
• Ability to be nimble if priorities/workflows change.
• Ability to work creatively and collaboratively.
• Strong writing and editing skills.
• Strong communication skills.
• Attention to detail.
• Willingness to take smart risks.

Wayfair Co-op Program Overview

Based in Wayfair’s Boston headquarters, Our co-op program is a six-month, full-time, paid program that runs twice annually in January to June and July to December Through the co-op program, students have the opportunity to gain impactful professional experience in their major or career field of interest by fully integrating with Wayfair business units. While the majority of Wayfair co-ops join directly from an academic program, some co-ops join us from varying professional and academic backgrounds seeking a six-month professional experience. In addition to an exciting project work, Wayfair co-ops have the opportunity to build their professional networks, take advantage of training offerings, and attend social events throughout the program.

An Important Note about Wayfair’s In-Office Policy:

All Boston-based interns, co-ops, and corporate employees will be in office in a hybrid capacity. Employees will work in the office on designated days, Tuesday, Wednesday, and Thursday, and work remotely the other 2 days of the week. We are continuing to monitor the evolving COVID-19 pandemic in partnership with state and local governments.