Full-Time

Global Business Growth Strategy

Multiple Positions

Updated on 9/3/2026

TikTok

TikTok

10,001+ employees

Short-form video platform with ads

Compensation Overview

$186.2k - $288k/yr

+ Discretionary bonuses/incentives + Restricted Stock Units

San Jose, CA, USA

In Person

Bachelor's, Master's

Category
Growth & Marketing (1)
Required Skills
Market Research
A/B Testing
Data Analysis

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Requirements
  • Must have a Master's degree or foreign equivalent degree in Business Administration, Management, Marketing, Media, Analytics (any), Mathematics, Finance, or a related field, and 3 years of related work experience; OR a Bachelor's degree or foreign equivalent degree in Business Administration, Management, Marketing, Media, Analytics (any), Mathematics, Finance, or a related field, and 5 years of post-bachelor’s, progressive related work experience.
  • Of the required experience, must have 3 years of experience in each of the following: Conducting market research and audience testing for company's products and product features; Processing and analyzing large quantities of data to support data-driven decision making for product roadmap and strategy; Designing and executing multi-stage Go-To-Market and product testing strategies, including A/B testing to validate product-market fit; Identifying leading metrics and objectives for marketing campaigns and optimizing marketing campaigns based on analysis to assist management realize revenue growth and customer retention; Providing marketing project management, including: (1) Creating project plans by setting targets for milestones and adhering to deadlines; and (2) performing quality control on the project throughout development to maintain the project standards.
  • Travel Requirement: International travel required up to 5%.
Responsibilities
  • Conduct in-depth market analysis and strategic assessments to develop recommendations that address global business growth challenges.
  • Analyze market trends to devise advertising buying strategies, engage in channel comparison, material localization, and clear target audience positioning.
  • Coordinate with cross-functional teams to drive data-driven initiatives that enhance user retention, setting both long- and short-term project goals with defined implementation timelines.
  • Collaborate with external media partners for targeted advertising and growth projects.
  • Monitor attribution models and revenue calculations for products to assess advertising campaign effectiveness.
  • Research and stay updated about global media advertising platforms.
  • Mentor junior-level team members.

TikTok is a short-form mobile video platform that allows users to create, discover, and share vertical videos. The app uses an algorithmic feed to surface content personalized to each user, while advertisers can run in-feed ads, branded hashtags, and sponsored challenges, with a Business Center to plan and measure campaigns. The platform differs from competitors through a large global creator community, integrated marketing tools, and rapid trend cycles that drive high engagement. Its goal is to inspire creativity and bring joy by helping people express themselves and giving brands a direct way to reach a broad audience.

Company Size

10,001+

Company Stage

Grant

Total Funding

$740K

Headquarters

Santa Monica, California

Founded

2016

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See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • TikTok says users share 1.7 billion comments daily, sustaining creator interaction depth.
  • September 3, 2026 NFL renewal expanded GamePlan, Pro Events, and Pulse Premiere inventory.
  • Voice comments rolled out globally in September 2026, adding richer engagement surfaces for brands.

What critics are saying

  • EU regulators flagged addictive design on February 6, 2026; fines reach 6% revenue.
  • TikTok laid off 250 Nashville workers on August 6, 2026, weakening trust and safety.
  • January 22, 2026 U.S. divestiture left ByteDance-control questions unresolved; another enforcement wave hits soon.

What makes TikTok unique

  • TikTok's recommendation engine still outperforms social-graph feeds for discovery.
  • September 3, 2026 comment upgrades deepen engagement with voice, polls, and photo replies.
  • NFL renewal on September 3, 2026 keeps premium sports content and advertisers inside TikTok.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Holidays

Paid Sick Leave

Paid Vacation

Parental Leave

Wellness Program

Growth & Insights and Company News

Headcount

6 month growth

19%

1 year growth

19%

2 year growth

19%
Leadstars
Sep 5th, 2026
TikTok Ads for recruitment: how to hire staff via TikTok.

TikTok Ads for recruitment: how to hire staff via TikTok. By Micha Oprichter & Recruitment Marketing Strateeg 5 September 2026 7 min read Last updated: 4 September 2026 TikTok Ads for recruitment allows staffing and recruitment agencies to engage active and passive job seekers through short-form video content. With an average CPM ranging between 3 and 7 USD and a recommended minimum daily budget of 20 USD per ad set, TikTok offers a highly cost-efficient alternative to conventional job boards. Success depends on authentic 9:16 vertical videos lasting 15 to 30 seconds, a clear hook within the first 3 seconds, and a mobile application process with no more than 4 steps. Through Job Marketing Campaigns and the Job Acquisition Machine (JAM), Leadstars deploys TikTok Ads to deliver scalable talent pipelines. Key takeaways. * TikTok Ads require a minimum daily budget of 20 USD per ad set to feed the optimization algorithm sufficient learning signals. * Video creatives perform best in 9:16 vertical format (1080x1920 pixels) with a duration of 15 to 25 seconds and a hook in under 3 seconds. * Leadstars integrates TikTok advertising within Multi-Channel Job Distribution backed by a 7-day delivery guarantee. * In-app Lead Generation instant forms cut drop-off rates by enabling mobile applications in 3 to 4 quick qualification questions. The competition for operational, technical, and early-career talent requires agencies to advertise where candidates actually spend their attention. Traditional job boards and static text vacancies almost exclusively reach the narrow segment of active job seekers. TikTok Ads provides recruitment and staffing agencies with direct access to a vast pool of passive candidates who rarely use desktop job search engines. TikTok is no longer just a platform for teenage entertainment. A substantial portion of active users consists of working professionals aged 18 to 40, matching the exact profile needed for technicians, warehouse operators, healthcare workers, customer support agents, and trainees. This guide covers how to launch and scale profitable hiring campaigns using TikTok Ads Manager. Why TikTok Ads works for recruitment. The TikTok recommendation engine is driven by content consumption and viewer engagement rather than social connection graphs. As a result, highly relevant video advertisements gain rapid traction whenever the messaging aligns with user habits. This architecture delivers three clear advantages for recruitment agencies: * Lower media costs: Average CPM rates on TikTok range between 3 and 7 USD, which is considerably more affordable than business platforms such as LinkedIn. * Full-screen immersion: Vertical 9:16 video ads command complete mobile screen real estate without competing sidebar banners or text clutter. * Frictionless conversions: Native Lead Generation forms allow interested candidates to submit their application in under 30 seconds without leaving the app. Campaign setup in TikTok Ads Manager. Building a high-performing recruitment campaign requires deliberate structural choices in TikTok Ads Manager. Avoid default automated setups and follow these core guidelines: 1. Campaign Objective. Select Lead Generation if your goal is rapid volume via native in-app forms with auto-filled contact fields. Select Website Conversions if you prefer directing traffic to a custom mobile landing page containing screening questions. 2. Geographic and Demographic Targeting. Define your target region using radius targeting, such as 15 to 30 kilometers around the job site or distribution hub. Set the age range to match the hiring requirements, such as 20 to 45 years, and adjust language settings accordingly. 3. Interest and Behavioral Targeting. Test broad targeting against role-specific interest categories. TikTok algorithms optimize delivery heavily through creative engagement, which means broader targeting sets often yield lower candidate acquisition costs. 4. Budgeting. Allocate at least 20 USD per ad group daily. Operating below this threshold prevents the machine learning model from collecting enough conversion events to exit the initial learning phase within 7 days. High-converting video creative anatomy. The foundational rule of TikTok advertising is to create native short-form content rather than polished corporate commercials. Polished stock footage videos are swiftly skipped. A high-converting recruitment video includes the following components: * The Hook (0-3 seconds): State the core value proposition immediately. Call out the job title, monthly compensation, or key pain point: Looking for a certified welder position paying at least 3,200 USD per month? * The Workplace (3-12 seconds): Show authentic footage of the actual work floor, machinery, or team environment recorded with a smartphone in 1080x1920 vertical resolution. * The Benefits (12-20 seconds): Highlight tangible benefits using dynamic text overlays: permanent contract options, travel allowances, and fixed shift schedules. * The Call-to-Action (20-25 seconds): Direct the viewer clearly: Tap the button below, answer 3 simple questions, and receive a recruiter callback within 24 hours. Financial calculation: cost per candidate on TikTok. To evaluate the economic viability of TikTok recruitment, consider a realistic calculation for a technical staffing agency seeking to fill 5 maintenance technician roles. Suppose you invest a monthly ad spend of 600 USD on TikTok Ads with an average CPM of 4.00 USD. This generates 150,000 total impressions. Assuming a click-through rate (CTR) of 1.2%, the ad produces 1,800 visits to the instant application form. With an in-form conversion rate of 4%, the campaign produces 72 qualified applicant leads. In this calculation, the cost per lead equals 8.33 USD. When your recruiters conduct initial phone screens with 50% of these leads, resulting in 15 in-person interviews and a final placement rate of 33%, you achieve 5 completed placements. The media spend per placement comes out to 120 USD, representing a major cost reduction compared to traditional job board slots or external agency fees. Process optimization and candidate follow-up speed. Applicants engaging through social feeds expect fast digital interactions. If an agency waits three business days to contact an applicant, conversion rates plummet. To maximize lead-to-hire ratios, implement the following operational safeguards: * Direct ATS integration: Connect TikTok Instant Forms via webhooks or automation tools directly into your recruitment CRM. * Automated WhatsApp confirmation: Trigger an immediate confirmation message to confirm receipt and verify the candidate phone number. * Sub-15-minute response time: Contact active applicants during business hours as quickly as possible to schedule formal interview slots. How Leadstars solves this for you. Producing high-converting video creatives, configuring ad algorithms, and managing automated recruitment funnels requires dedicated recruitment marketing specialization. Leadstars handles this end-to-end through its Job Acquisition Machine (JAM) and targeted Job Marketing Campagnes. Leadstars produce vertical video assets, manage paid media across TikTok and Meta, and deliver pre-qualified applicants straight into your applicant tracking system. Leadstars operates on a monthly or annual retainer model with an upfront implementation fee, backed by a lead volume performance guarantee and a 7-day turnaround delivery commitment. Ready to scale your candidate generation with TikTok Ads? Book a free strategy session with its team today. Frequently asked questions. Leadstars solves this for you. More candidates or more clients? Leadstars build your acquisition engine on a retainer with a guarantee on the agreed lead volume, and delivery within 7 days. Book a free strategy call and Leadstars'll show you exactly how.

Tbreak
Sep 3rd, 2026
TikTok adds voice comments, polls and photo carousels.

TikTok adds voice comments, polls and photo carousels. TikTok is adding 60-second voice replies, global comment polls and photo carousels of up to nine images. Sep 3, 2026 TikTok comment updates are adding voice comments, global polls and richer photo replies, giving users more ways to interact beneath a video. The changes were announced on 3 September and include a few features that will arrive over the next month. TikTok said users share more than 1.7 billion comments on the platform each day. The new tools widen the comment section beyond text and single-image replies, although the app is still leaving room for people who prefer to simply scroll past it all. TikTok voice comments are rolling out globally. Voice Comments let users record and post audio replies directly beneath any video. A message can run for up to 60 seconds, and anyone can tap it to listen. The feature is rolling out globally over the next month to accounts belonging to users aged 18 and over, according to TikTok's announcement. Creators and viewers can use the tool for spoken reactions, singing or replies that would be awkward to type. TikTok has not given a more specific country-by-country rollout schedule, so UAE availability will depend on when individual accounts receive the update. TikTok comment updates: polls and photo replies get more room. Comment Polls are available globally now. Creators can add a poll when commenting on their own video, choose up to five options and set how long voting remains open. Results can be tracked directly in the comment section. Live Photo Comments are also available globally, allowing users to upload Live Photos from their camera roll. Photo Carousel Comments, which let users add up to nine images in one comment, are rolling out globally over the next month. Engadget's report confirms the same rollout split between the features available now and those arriving gradually. These TikTok comment updates do not include UAE-specific timing beyond the global rollout language. Users in the UAE will need to keep the app updated and wait for the tools to appear on their accounts. Related coverage: TikTok's UAE economic impact and TikTok's MENA safety reporting. What changes for TikTok creators. The updates give creators more ways to ask for reactions and gather quick feedback without sending viewers away from a video. Polls can collect a simple choice, while voice and photo replies make comment threads more expressive and potentially longer-lived. TikTok's supplied image URLs were not usable as article artwork: the files rendered as blank colour fields when checked. Engadget's image was also a blank colour field after download, while existing TikTok images in the tbreak media library were either inaccessible to visual verification or unrelated. The draft therefore uses no image rather than an irrelevant asset. Two newsletters. Zero noise. Pick what lands in your inbox. Unsubscribe anytime. Tbreak Media don't share your email. Are TikTok voice comments available in the UAE? How long can a TikTok voice comment be? How many options can a TikTok comment poll have?

EventFAQs
Sep 3rd, 2026
Shilpa Sadagopan promoted to Director, Music Marketing & Automation at TikTok.

Shilpa Sadagopan promoted to Director, Music Marketing & Automation at TikTok. September 3, 2026 Shilpa Sadagopan has been promoted to Director, Music Marketing & Automation at TikTok, marking a new phase in her three-year journey with the platform. Sadagopan announced the promotion on LinkedIn, sharing that her responsibilities have expanded from managing individual artist campaigns to working on products, creator-intelligence tools and global infrastructure supporting TikTok's emerging music marketing efforts. "I'm excited to share that I've been promoted to Director, Music Marketing & Automation at TikTok!" Sadagopan wrote. Reflecting on her journey at TikTok, she said, "Over the past three years, my role has grown from leading individual artist campaigns to building the products, creator-intelligence tools and global infrastructure behind how TikTok markets emerging music." During her time at TikTok, Sadagopan has worked across several initiatives within the platform's music ecosystem. Her work has included the operational launch of Work With Artists, new creator-selection capabilities, SoundOn's first global live client-reporting dashboard and strategies focused on scaling emerging genres. She further added, "Along the way, I've led the operational launch of Work With Artists, helped develop new creator-selection capabilities, built SoundOn's first global live client-reporting dashboard and created strategies that helped scale emerging genres." In her new role, Sadagopan will focus on taking these initiatives to a global level, including developing creator-selection tools, expanding automation and reporting capabilities, and creating new opportunities for artists and creators. Shilpa said, "In this new role, I'll be focused on scaling this work globally,building smarter creator-selection tools, expanding automation and reporting capabilities, and creating new pathways for artists and creators to grow together." Sadagopan also thanked the colleagues, leaders, artists and creators who have supported her throughout her journey at TikTok. Shilpa concluded, "I'm incredibly grateful to the teammates, leaders, artists and creators who have been part of this journey. Excited for what comes next!"

Helpful Info For You
Sep 3rd, 2026
GTA VI record highlights streaming entertainment trends.

GTA VI record highlights streaming entertainment trends. Discover more Computer & Video Games Battle Royale Games Web Apps & Online Tools Table of Contents Introduction. The recent release of the Grand Theft Auto VI (GTA VI) trailer on Netflix surprised everyone. Instead of just showing movies or TV shows, Netflix dropped a 26-minute video game preview that took the internet by storm. This event highlights a big change happening in streaming entertainment. Streaming platforms are no longer sticking to just films and series - they're mixing games, movies, TV shows, short videos, and more into one space. This article will explore the massive success of the GTA VI trailer, how streaming services are shifting their content, and what these changes mean for the future of entertainment. The original story comes from a report by The Hollywood Reporter. The GTA VI trailer breaks records on Netflix. In August 2023, Netflix released something very different: a 26-minute peek at the upcoming GTA VI video game. Usually, Netflix shares movies and TV episodes, but this time, it gave fans a glimpse of one of the world's most popular games. People loved it! So many viewers tuned in that Netflix's app slowed down worldwide - a sign that this was no ordinary launch. The numbers were amazing. The trailer racked up 31.1 million views, topped the charts in 87 countries, and even beat top movies like "Extraction 2." On the same day, Netflix downloads spiked by 24%, showing how excited people were to watch this new kind of content. This success showed that gamers and non-gamers alike are interested in experiencing entertainment in new ways. It wasn't just a trailer; it was a new form of storytelling that combines gaming with streaming. How streaming platforms are changing their content. Not long ago, streaming services were all about movies and TV shows. But people's watching habits have changed. Now, more viewers use phones and tablets, often watching short videos instead of long programs. Streaming platforms have noticed this and are adding many new types of content to keep viewers interested. For example, Disney is working with TikTok to create short clips from their big movies and shows. HBO Max and Peacock are making videos and games designed for mobile users. These platforms want to offer something fresh because people don't want to watch the same old content all the time. This shift is important because entertainment today needs to be fast, fun, and easy to access. Short videos and interactive experiences fit this style perfectly. Streaming and gaming come together. One of the biggest changes in streaming is the blend of gaming and video content. Netflix started adding games to their app a few years ago, recognizing that many users are also gamers. Peacock, another streaming service, is investing in gaming content too. In July 2023, Amazon Prime Video rolled out a new games tab filled with popular titles. Amazon's gaming boss said the future of entertainment will blur the lines between movies, TV shows, and games. This means watching a show, playing a game, and interacting with stories might all happen in the same space. This blending helps streaming platforms hold on to people longer. When viewers can switch between watching and playing, they spend more time inside the app - and that means more engagement, more fun, and more opportunity for creators. Discover more Conclusion. The massive success of the GTA VI trailer on Netflix is a clear sign that streaming entertainment is changing fast. Helpful Info For You is moving beyond just movies and TV shows to a world where games, short videos, social media, and AI experiences all come together. Video Games In the future, viewers will enjoy much more varied and interactive content. Streaming platforms will offer new ways to watch, play, and connect. This exciting mix will change how Helpful Info For You experience entertainment, shaping it for years to come. Whether you're a gamer, a movie fan, or someone who loves quick, fun videos, the future holds something special for you in the streaming world. Last updated on September 2, 2026

WKHM
Sep 3rd, 2026
TikTok announces new ways to comment, including voice messages and polls.

TikTok announces new ways to comment, including voice messages and polls. (NEW YORK) - TikTok is giving users new ways to join conversations on the platform. The social media company on Thursday announced several new comment features that will allow people to leave voice messages, vote in polls and share multiple photos under videos. More than 1.7 billion comments are shared on TikTok each day, according to the company. Among the updates is Voice Comments, a new feature that TikTok says it will allow users to record and post audio messages directly under videos. "Sound and music have shaped TikTok from the very beginning, turning songs into trends and audio clips into jokes shared across the app," TikTok said in its announcement. To leave a voice comment, users can tap the microphone icon in the comment box and record a message up to 60 seconds long. Once posted, anyone can tap to listen. Voice Comments will roll out globally over the next month to accounts belonging to people ages 18 and older, according to TikTok. The company also announced Comment Polls, which will allow creators to ask followers to vote directly under their videos. Creators can add a poll while commenting on their own video, choose up to five options and set a timeframe for voting. They can also track results as votes come in, TikTok said. TikTok is also expanding its photo comment feature with Photo Carousel Comments and Live Photo Comments. With Photo Carousel Comments, users can share up to nine photos in a single comment. TikTok said the feature is designed to allow people to "share a full moment instead of just one frame." The feature will roll out globally over the next month. Live Photo Comments, meanwhile, allow people to upload Live Photos directly from their camera rolls, giving images a brief burst of motion. The feature is now available globally, according to TikTok.