Full-Time

Account Executive

Fullsteam

Fullsteam

501-1,000 employees

Vertical SaaS holding company embedding payments

Compensation Overview

$90k - $110k/yr

+ Commission

Georgia, USA

Remote

Bachelor's

Category
Sales & Account Management (1)
Required Skills
Microsoft Office
Inventory Management
Cold Calling
Computer Networking
CRM
Social Media
Salesforce

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Requirements
  • At least 3 years of experience in software sales, preferably within small and medium-sized business and mid-market segments.
  • Ability to analyze market trends, customer data, and sales metrics to inform strategy and decision-making.
  • Excellent communication, negotiation, presentation, closing, and interpersonal skills.
  • Proficiency in negotiation and the ability to close deals effectively.
  • Familiarity with core business management solutions and the ability to quickly learn new products.
  • Ability to understand complex customer requirements and navigate complex sales cycles.
  • Ability to work independently, manage multiple tasks, and thrive in a fast-paced, target-driven environment.
  • Strong interpersonal skills with the ability to build and maintain relationships with clients and internal stakeholders.
  • Knowledge of Microsoft Office.
  • Experience using customer relationship management software, specifically Salesforce, and proficiency in sales tools and technologies.
  • Willingness to travel as needed to meet clients and attend industry events.
Responsibilities
  • Identify and prospect potential clients through cold calling, email campaigns, networking events, and social media platforms.
  • Conduct needs analysis and discovery with prospective clients to understand their pain points and business goals.
  • Tailor software solution presentations and demonstrations to address prospective clients' requirements.
  • Build and maintain relationships with prospective clients as their primary point of contact throughout the sales cycle.
  • Negotiate contract terms and pricing with clients while working with cross-functional teams to ensure compliance and agreement.
  • Maintain accurate records of sales activities, leads, and opportunities in the customer relationship management system.
  • Develop and manage a sales pipeline to achieve monthly, quarterly, and annual targets.
  • Use sales dashboards to determine where to focus time and activities.
  • Collaborate with leadership, marketing, product management, and customer success teams to align strategies and ensure a seamless customer experience.
  • Monitor industry trends, competitor activities, and market developments to position the solution effectively and provide client insights.
  • Provide regular sales forecasts, reports, and updates to management, including progress, challenges, and opportunities.
  • Mentor and serve as a role model for junior Account Executives by sharing best practices and supporting professional development.
Desired Qualifications
  • A Bachelor's degree in Business, Marketing, Technology, or a related field.
  • Experience in software sales within the small and medium-sized business and mid-market segments.

Fullsteam buys founder-led vertical SaaS businesses and embeds its cloud-first payments platform into their software. After acquisition, payments processing like recurring payments, EMV, ACH, mobile payments, and automated reconciliation is built into the product, creating a single branded system for both business management and payments. The firm scales by growing its portfolio (over 75 software companies) through acquisitions and using its payments infrastructure across verticals, supported by investors such as Aquiline Capital Partners, Sixth Street, and the Abu Dhabi Investment Authority. Its goal is to improve profitability and speed growth for SMBs by delivering a unified payments ecosystem within each portfolio company across sectors like healthcare, field services, automotive, specialty retail, and association management.

Company Size

501-1,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Auburn, Alabama

Founded

2018

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See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • Fullsteam acquired CounselEAR on January 29, 2026, expanding healthcare and wellness.
  • Maestro appointed Adam Wilson on May 12, 2026, deepening Fullsteam’s PMS presence.
  • The acquisition page was updated August 26, 2026, showing an active M&A pipeline.

What critics are saying

  • Fullsteam raised rates 0.10% on April 1, 2026, pressuring merchant retention.
  • Its status page logged processing maintenance on August 24, 2026, exposing uptime risk.
  • Canada complaint procedures signal regulatory scrutiny; a payments backlash can cripple renewals quickly.

What makes Fullsteam unique

  • Fullsteam runs a 2026-built roll-up across 10 vertical software sectors.
  • Its embedded payments platform is core infrastructure, not a separate add-on.
  • Aquiline and ADIA back Michael Lawler’s founder-led acquisition model.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Hybrid Work Options

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

2%

2 year growth

8%
Merchant Cost Consulting
May 7th, 2026
WebRezPro integrated payments: credit card processing guide.

WebRezPro integrated payments: credit card processing guide. Published: May 7, 2026 WebRezPro is a cloud-based PMS used by over 2,000+ hospitality companies across the globe. The software supports everything from online bookings management to front desk check-ins, housekeeping, guest ledgers, availability calendars, and so much more. But what truly extends WebRezPro's capabilities is its support of 150+ integrations. And that's where you can get integrated payment processing from. The software supports integrated processing through a variety of methods, including: * Its own branded payment solution. * Direct integrations with payment processors. * POS integrations. * Payment gateway integrations. This means there's a good chance you can keep your existing payment processor while using WebRezPro for hospitality management. But the way you connect payments with the software can directly impact your merchant fees. WebRezPay (powered by Fullsteam). WebRezPay is the software's branded payment solution built directly into PMS software. Since it's offered directly from WebRezPro and is the only payment option marketed heavily on their website, it may seem like the logical choice for many businesses. Especially when the WebRezPro sales reps start pushing it on you. But if you already have a payment processor, don't switch to WebRezPay. And this particular setup can be much more expensive than you might initially realize. How the WebRezPay setup actually works. WebRezPro partners with Fullsteam to handle processing behind the scenes. These types of relationships always come with inflated rates because two players need to take a cut (WebRezPro and Fullsteam). However, it's worth noting that Fulsteam doesn't actually process payments in-house. They operate as a payment technology company and rely on Fiserv's acquiring services for backend processing. In short, Fullsteam is basically a PayFac. And while there's nothing inherently wrong with this setup (lots of providers do this), it will ultimately result in higher fees for hotels using WebRezPay. Because now you have three separate companies that need to turn a profit: WebRezPro, Fullsteam, and Fiserv. WebRezPro is incentivized to push you toward this solution because it's so profitable for them. So much so that they actually removed all other integrated payment options from their partner page. Those options still exist, but you need to "contact WebRezPro" to learn more about them, instead of just seeing them displayed alongside all of the other 150+ integrations. Why Fullsteam can be a problem on its own. Even if Merchant Cost Consulting push all of that aside for a minute and just focus on Fullsteam, there are other issues you should know about this provider. First, Fullsteam increases rates at least once and sometimes twice per year, including a recent rate hike that went into effect in April 2026. Second, their reporting is among the worst industry-wide. It's not transparent at all, and you literally need to have multiple months of statements to understand your rates. Because the fees from your current month's statement will include fees from two months ago. You can check out its complete Fullsteam review for more insights. But overall, the point I'm trying to make is that WebRezPay isn't as good as WebRezPro's marketing materials claim it to be. Shift4. Shift4 is one of WebRezPro's oldest supported payment integrations. They first announced this capability back in 2006, and the options have expanded since. The integration can be set up in two main ways: * Via Shift4's payment gateway. * Or through a POS solution provided by Shift4. The best option for you and your business depends on your current setup. Meaning if you're already using Shift4 for payment processing, you shouldn't have to change anything you're doing to sync with WebRezPro. The gateway integration will work for virtually any Shift4 backend processing. But if you're already using one of the Shift4 POS systems that specifically integrate with WebRezPro (like Future POS or Focus POS), then you can continue using those systems and facilitate the integration that way. Those POS integrations are already pre-established through APIs with WebRezPro. So the setup should be pretty straightforward. Generally speaking, Shift4 is a decent processor and they're one of the top providers in the hospitality space. That said, you just need to watch out for certain things that cause your rates to go up. There are specific Shift4 fees that can inflate your costs that you should try to get removed from your account. And you should also make sure you're on a true IC+ plan rather than Shift4's simple change pricing. If you do those two things, you should be able to get a good deal. Lightspeed. Lightspeed is another POS integration that's supported by WebRezPro. On the payment processing side, there are a few noteworthy things to understand about this provider. Lightspeed is unique in the sense that you can use them as both your POS provider and credit card processor. Or you can just use the POS system, and then integrate with your own processor (from select options). By default, Lightspeed Payments is its own native processor for the POS system. On the backend, they utilize sub-processors like: * Adyen * Cayan (TSYS) * Propay * Stripe But if you just want Lightspeed POS without the processing included, the system also integrates directly with providers like: * Cayan * Worldpay * Bridgepay Other direct processor integrations are available in select areas of Europe (like Verifone, iZettle, and Worldline). This is a roundabout way of getting additional processors to integrate with WebRezPro. Because technically, you're just integrating Lightspeed with the PMS software. But if you have a separate processor on the backend of your Lightspeed POS, it's effectively the same result. Lightspeed often tries to push flat-rate pricing on merchants. But Merchant Cost Consulting definitely don't recommend that. Force them to give you an IC+ setup. And you should also be aware that Lightspeed does charge a $400 monthly fee if you're using its POS but not its payment solution. So you'll pay a premium for that setup. Toast. The Toast integration is probably the most straightforward. This is another POS integration. But again, this only makes sense if you're already using Toast. Don't switch to Toast purely so you can be integrated with WebRezPro. Toast doubles as a POS provider and payment processor. It's a closed-loop ecosystem, and you can't integrate Toast with another backend processor. One thing that's good about Toast is that they don't raise rates nearly as much as other providers on the market. But there's a catch. They don't raise rates because their pricing is already very expensive from the start. Merchant Cost Consulting typically find merchants using Toast pay up to four or five times more than processing directly through a traditional acquiring bank and merchant account. There is some justification for the premium, as you're getting more than just processing (you get all-in-one POS with extra features). But still, I don't know that it commands such a high price. Toast is PayFac and that setup always costs more. So you typically know that going in. Just don't let them charge you more for integrating with WebRezPro. And if you're already using Toast, there's a good chance you're overpaying. But you can negotiate with them directly to get lower rates. If you need help with this, just reach out to its team here at MCC for a free audit. Other gateway providers that integrate with WebRezPro. In addition to the POS systems and processors above, the PMS software also supports several different payment gateways, including: * Stripe * Authorize.net * PayPal * Powertranz * Moneris * Planet * Tenerum This means that if you're using another processor that doesn't directly integrate with WebRezPro, you can still set up the integration through a gateway provider. Stripe and Authorize.net alone likely cover every major US-based processor. The bottom line. Integrated payment processing with WebRezPro is definitely appealing for hotels and properties of all sizes. It's worth having the payments linked to your software, as it streamlines operations and reduces the need for manual reconciliation. But you should be able to set this up using your existing processor. WebRezPro heavily pushes you toward its own payment system (WebRezPay). But that structure ends up being really expensive compared to alternatives. Most of you should be able to connect your existing processor, either through a direct integration or through your POS system. And if that doesn't work, just use a gateway as a middleman. There are added costs to integrated processing. So this is also a good time to evaluate other merchant fees on your account. Chances are, you've got room to save some money. Matt Rej Managing Partner Since joining MCC in 2017, Matt has built and led a high-performing sales team focused on educating businesses about hidden processing costs. He develops enterprise-level partnerships while helping companies of all sizes reduce their processing fees. Matt's consultative approach and industry expertise drive MCC's continued expansion across new markets. Subscribe Today! Its email subscribers hear it first. * Industry news and updates * Upcoming rate increases * Tips to save money on credit card processing

PYMNTS
May 2nd, 2024
Worldpay Launches Tap-To-Pay Offering For Merchants

Payment facilitators (PayFacs) using Worldpay’s services can now offer their merchants tap-to-pay on iPhone.The payments technology firm said in a Thursday (May 2) press release that two of its PayFac partners — Fullsteam and Autobooks — have already launched the service, which allows merchants to use an iPhone to securely accept contactless payments.“Many businesses are mobile, and if we can utilize existing business tools like iPhone as an untethered POS acceptance device, we are making their lives easier,” Fullsteam CEO Michael Lawler said in a news release. “With tap-to-pay on iPhone, those businesses can capitalize on the powerful technology already in a device that’s likely in their pocket. Fullsteam’s integration with Worldpay has made it easier to offer this advanced experience to our clients and their customers.”PayFac partners that want to offer tap-to-pay on iPhone can work with Worldpay to integrate its triPOS mobile toolkit into their point-of-sale app, according to the release. After integration, merchants using the app can accept all forms of contactless payments by using an iPhone to conduct the transaction.Tap-to-pay uses the built-in features of the iPhone to keep the merchant and customer data private and secure, per the release.“When a payment is processed, Apple doesn’t store card numbers or transaction information on the device or on Apple servers,” the release said.The launch comes amid increased digital wallet use among consumers.“Digital wallets can [provide] features intended to make the lives of users easier, such as the ability to store important documents like driver’s licenses, passports and event tickets.”However, PYMNTS Intelligence’s “Tracking the Digital Payments Takeover: Can New Use Cases Drive Consumer Use of Digital Wallets?” found that the enthusiasm for using digital wallets as a place for sensitive documents changes depending on who is asked.Although 51% of U.S. consumers, in general, expressed at least some interest in using digital wallet storage features, 78% of baby boomers and seniors said they had only a slight interest or no interest in storing documents on their devices.The excitement about using digital wallets to safeguard documents grows when younger consumers weigh in, as 49% of Generation Z consumers and 51% of millennials said they are extremely interested, while 46% of bridge millennials and 26% of Generation X consumers also showed the same level of interest in using special digital wallet features

EPASS
Jul 28th, 2023
NewsUser Meeting 2023 EPASS User Meeting 2023: July update

As announced earlier this year, EPASS has teamed up with Fullsteam—a leading software, technology, and payment services provider.

PE Hub
May 25th, 2023
Aquiline Capital and ADIA back software firm Fullsteam | PE Hub

Aquiline will remain as the lead investor in Fullsteam and ADIA will become a significant minority investor.

Limo Anywhere
Oct 13th, 2022
Exciting Announcement: Limo Anywhere, and all accompanying assets, acquired by Fullsteam. - Limo Anywhere

With great pleasure and excitement, we announce that Limo Anywhere has been acquired by Fullsteam, a portfolio company of a private equity fund with significant assets under management. With 60+ companies within the Fullsteam portfolio, Limo Anywhere will take advantage of new strategic synergies and shared resources never before seen in our company’s history. Fullsteam’s main […]