Simplify Logo

Full-Time

Supervisor

Digital Video Activation

Posted on 7/23/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Consulting
Consumer Software
Enterprise Software

Mid, Senior

New York, NY, USA

Requires three days in-office each week.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Salesforce
Data Analysis
Requirements
  • Bachelor's degree
  • 3+ years of experience within an agency or media company, including client facing responsibilities
  • Direct report management experience
  • Background in Advanced TV, including Addressable TV, DDL, or OTT
  • Experience required with Advanced TV platforms/vendors (examples including Ampersand, Dish, DirecTV, Disney, NBCU, LG, Vizio, Samsung, etc.)
  • Advanced knowledge of Prisma, Salesforce, 3rd Party Ad Servers (Innovid, DCM, etc.) and Verification/Reporting Companies (IAS, iSpot, VideoAmp, etc.)
  • Ability to utilize campaign reporting resources and internal databases to inform media campaigns
Responsibilities
  • Manage the activation of, and reporting for, Lift campaigns, including:
  • Partner with Investment team to build campaign details in Prisma and order with vendors
  • Review tags to ensure compliance with vendor specs and troubleshoot where necessary
  • Set-up reporting, inclusive of required metrics, for vendors' use in pacing and billing
  • Collaborate with vendors to optimize campaigns for full-delivery and adherence to client requirements
  • Deliver weekly pacing reports to clients
  • Develop post campaign reports detailing campaign delivery, insights, and recommendations for future efforts
  • Work with Analytics team to track campaign measurement deliverables, review reports, and present to clients
  • Develop and/or maintain positive relationships between all internal and external parties that touch PMX Lift in order to set campaigns up for success
  • Identify areas for opportunity to improve upon current procedures

Company Stage

IPO

Total Funding

$32M

Headquarters

Paris, France

Founded

N/A

Simplify Jobs

Simplify's Take

What believers are saying

  • Publicis Groupe's continuous expansion through strategic acquisitions offers employees opportunities to work on cutting-edge projects and technologies.
  • The company's global reach and diverse portfolio provide a dynamic and multicultural work environment, fostering professional growth and development.
  • The appointment of a new Global CMO to unify marketing and digital transformation efforts could lead to more cohesive and innovative strategies, benefiting employees and clients alike.

What critics are saying

  • The recent decline in European revenue highlights potential vulnerabilities in the advertising market, which could impact job security and growth opportunities.
  • Frequent acquisitions may lead to integration challenges, causing disruptions and inefficiencies within the company.

What makes Publicis Groupe unique

  • Publicis Groupe's aggressive acquisition strategy, including companies like Practia, Tquila ANZ, and Tremend, significantly enhances its digital transformation and AI capabilities, setting it apart from traditional advertising firms.
  • The integration of AI and digital business transformation through Publicis Sapient AI Labs and other acquisitions positions Publicis Groupe as a leader in innovative marketing solutions.
  • Publicis Groupe's focus on expanding its Salesforce capabilities and creating the world's largest affiliate performance marketing platform through acquisitions like VIVnetworks demonstrates its commitment to comprehensive, tech-driven marketing solutions.

Help us improve and share your feedback! Did you find this helpful?

INACTIVE