Job Description
APEX is dedicated to supporting the sales/growth/demand of PMX Lift products. To accommodate increased demand and launch campaigns in a timely manner, APEX is seeking a Supervisor to join our growing Activation team.
On top of invaluable experience in the fast-growing, ever-evolving ATV landscape, you will benefit from high visibility with APEX and PM agency leadership and executives, the chance to work across a variety of client brands, and the opportunity to collaborate with different teams of experts.
Must haves for this role include a proven track record for activating campaigns in collaboration with media vendors, comfortability in a marketplace-and-agency facing role, expertise in the advanced TV and video ecosystems, and experience with audience-based buying.
You will report to the Associate Director, APEX Lift Activation.
This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.
Responsibilities:
- Manage the activation of, and reporting for, Lift campaigns, including:
- Partner with Investment team to build campaign details in Prisma and order with vendors
- Review tags to ensure compliance with vendor specs and troubleshoot where necessary
- Set-up reporting, inclusive of required metrics, for vendors’ use in pacing and billing
- Collaborate with vendors to optimize campaigns for full-delivery and adherence to client requirements
- Deliver weekly pacing reports to clients
- Develop post campaign reports detailing campaign delivery, insights, and recommendations for future efforts
- Work with Analytics team to track campaign measurement deliverables, review reports, and present to clients
- Develop and/or maintain positive relationships between all internal and external parties that touch PMX Lift in order to set campaigns up for success
- Identify areas for opportunity to improve upon current procedures
Qualifications
- Bachelor’s degree
- 3+ years of experience within an agency or media company, including client facing responsibilities
- Direct report management experience
- Background in Advanced TV, including Addressable TV, DDL, or OTT
- Experience required with Advanced TV platforms/vendors (examples including Ampersand, Dish, DirecTV, Disney, NBCU, LG, Vizio, Samsung, etc.)
- Advanced knowledge of Prisma, Salesforce, 3rd Party Ad Servers (Innovid, DCM, etc.) and Verification/Reporting Companies (IAS, iSpot, VideoAmp, etc.)
- Ability to utilize campaign reporting resources and internal databases to inform media campaigns