Full-Time

Content Marketing Specialist

Posted on 10/3/2024

Weee!

Weee!

501-1,000 employees

Online marketplace for Asian and Hispanic groceries

Food & Agriculture
Consumer Goods

Compensation Overview

$68.6k - $70kAnnually

+ Bonus + Incentives

Entry, Junior

Fremont, CA, USA + 1 more

More locations: Downey, CA, USA

Onsite 5 days a week in Fremont, CA or Santa Fe Springs, CA.

Category
Content Strategy
Content & Writing
Copywriting
Required Skills
Market Research
Figma
Canva
Excel/Numbers/Sheets
Requirements
  • 1+ year of landing page design, email and push marketing experience
  • 1+ year of social media management experience including video content creation
  • A Bachelors’ Degree or relevant experience applicable to digital/ social media marketing, advertising, and communications industry
  • Strong understanding of content marketing principles, social media management and copywriting best practices
  • Proficiency in Figma, Canva and Google Sheets (required)
  • Proficiency in Adobe and Excel (preferred)
  • Strong verbal and written communication skills. Native/Bilingual proficiency in Vietnamese, proficient in English is required
  • Be in touch with native Vietnamese Community
  • Background in eCommerce, food-delivery a plus
  • Have a passion for making delicious, fresh groceries accessible to everyone!
Responsibilities
  • Produce effective content including in-app pages, website landing pages, emails, and push notifications for the Vietnamese storefront to promote weekly deals, seasonal promotions, evergreen collections from start to finish.
  • Develop and optimize storefront themed activities and seasonal campaigns per marketing calendar to drive user engagement.
  • Actively support merchandising and marketing team to curate customer-oriented content and SKUs for Vietnamese users, ensuring alignment with overall marketing goals.
  • Curate and manage engaging content across various social media platforms (Facebook, Instagram, TikTok, YouTube, etc.) for Vietnamese team including timely responses to comments, messages.
  • Write compelling copy and create visual content for Vietnamese storefront and official social media accounts that resonate with our target audience.
  • Translate English content into Vietnamese to support marketing campaigns.
  • Collaborate with the marketing team to find new opportunities for effective new user growth.
  • Conduct market research, A/B testing and analyze key performance metrics to identify content gaps, opportunities and successes.
  • Update weekly on storefront and social media performances to the team members and senior leadership.

Weee! is an online grocery platform that specializes in providing Asian and Hispanic groceries to customers in North America. The platform allows users to shop for a wide variety of products, including snacks, beverages, cosmetics, and health items, sourced from countries such as China, Mexico, Korea, Japan, Taiwan, Hong Kong, Thailand, and Vietnam. Customers can access the service through a website or mobile apps available on iOS and Android. Weee! stands out from its competitors by offering free delivery and no additional fees, making it an attractive option for price-sensitive shoppers. The company focuses on sourcing high-quality and fresh products directly from suppliers, ensuring competitive pricing. Weee!'s goal is to serve the growing multicultural population by providing authentic grocery options and enhancing the shopping experience with dedicated delivery and customer service teams.

Company Stage

Series E

Total Funding

$812.3M

Headquarters

Fremont, California

Founded

2015

Growth & Insights
Headcount

6 month growth

7%

1 year growth

16%

2 year growth

35%
Simplify Jobs

Simplify's Take

What believers are saying

  • Weee! raised $425M in Series E funding, boosting its growth potential.
  • The rise of social commerce offers new engagement opportunities for Weee! with customers.
  • Increased mobile app usage enhances demand for Weee!'s user-friendly shopping platform.

What critics are saying

  • Increased competition from niche eGrocery startups could erode Weee!'s market share.
  • Rapid growth of California agrifoodtech startups may pressure Weee! to innovate.
  • Large VC funds supporting new entrants could intensify competition in the eGrocery space.

What makes Weee! unique

  • Weee! offers zero fees and free delivery, enhancing customer loyalty.
  • The platform specializes in Asian and Hispanic groceries, catering to multicultural communities.
  • Weee! sources products directly from suppliers, ensuring high-quality and fresh offerings.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Sick Leave

Phone/Internet Stipend

Company Equity

Performance Bonus

INACTIVE