Job Description

Overview:
The Senior Associate will support the Manager and Associate Director levels on behalf of Spark Foundry Digital clients.  You will manage day-to-day planning and buying across a variety of digital programs, including:

• Broadband video programs across the portals and a variety of niche content sites
• Brand specific online plans (traditional online banners, sponsorships, etc.)
• TV-centric digital/online extension sponsorships and integration programs
• Advanced TV trial initiatives including interactive TV, VOD, etc.

Role Objectives:

• Areas of focus will span web advertising (acquisition and brand), broadband (video, new forms of broadband connections) and any/all other platforms that evolve in the digital space (gaming, web-based magazine, etc.)
• Exposure to emerging media particularly of TV 2.0 (Video on Demand, Digital Video Recorder and others), gaming, and mobile work
• Develop digital media plan recommendation based on integrated communication planning processes
• Connect with traditional planning and buying teams to ensure ideal synergy is delivered
• Negotiate and buy approved digital media plan programs
• Develop success metrics/measurement goals for all digital programs
• Report on and optimize digital programs on an ongoing basis

Qualifications

Minimum Qualifications:

• 1+ years of online/digital media planning and implementation expertise
• Acquisition and branding background and familiarity/proficiency with the following systems/tools:
  • Mediaocean, MBox
  • Nielsen Net Rating, Comscore, AdRelevance, eMarketer, Forrester, etc.
  • Third-party ad measurement and traffictools (e.g. Integral Ad Science)
  • PowerPoint, Excel, Word
• Strong oral/written communication and negotiation skills