Job Description
Overview:
The Senior Associate will support the Manager and Associate Director levels on behalf of Spark Foundry Digital clients. You will manage day-to-day planning and buying across a variety of digital programs, including:
- Broadband video programs across the portals and a variety of niche content sites
- Brand specific online plans (traditional online banners, sponsorships, etc.)
- TV-centric digital/online extension sponsorships and integration programs
- Advanced TV trial initiatives including interactive TV, VOD, etc.
Role Objectives:
- Areas of focus will span web advertising (acquisition and brand), broadband (video, new forms of broadband connections) and any/all other platforms that evolve in the digital space (gaming, web-based magazine, etc.)
- Exposure to emerging media particularly of TV 2.0 (Video on Demand, Digital Video Recorder and others), gaming, and mobile work
- Develop digital media plan recommendation based on integrated communication planning processes
- Connect with traditional planning and buying teams to ensure ideal synergy is delivered
- Negotiate and buy approved digital media plan programs
- Develop success metrics/measurement goals for all digital programs
- Report on and optimize digital programs on an ongoing basis
Qualifications
Minimum Qualifications:
- 1+ years of online/digital media planning and implementation expertise
- Acquisition and branding background and familiarity/proficiency with the following systems/tools:
- Mediaocean, MBox
- Nielsen Net Rating, Comscore, AdRelevance, eMarketer, Forrester, etc.
- Third-party ad measurement and traffictools (e.g. Integral Ad Science)
- PowerPoint, Excel, Word
- Strong oral/written communication and negotiation skills