VP – Commercial

About the role

Covera is seeking a highly strategic and execution-focused leader to build and drive our go-to-market efforts with employers and brokers while leading complex, high-value strategic initiatives. This role is at the intersection of strategy, business development/sales, and product. In this role, you will help us scale our market presence and revenue while incubating new partnerships and product offerings critical to Covera’s future.

The ideal candidate thrives in ambiguity, is energized by building from scratch, and is equally comfortable engaging C-suite executives and making cold calls to prospective clients. You will lead go-to-market strategy, execute direct sales initiatives, and serve as a key architect for some of Covera's most innovative market opportunities.

In this role, you will be expected to:

Leadership, Marketing, Operations

• Develop and execute a cohesive go-to-market strategy for the employer/broker verticals in partnership with the leadership team, aligned with Covera's broader organizational goals.
• Define structured pipeline & process in partnership with the ELT and Commercial leadership team, aligned with Covera's commercial goals.
• Define and refine commercial models, including pricing strategy and value-based reimbursement frameworks.
• Work closely with the product team to translate market feedback into scalable solutions.
• Oversee the prospecting function - guide and direct all top of funnel activity.
• Help shape and build marketing collateral to support high-impact narratives and outreach materials.
• Operate as a trusted partner to the CEO, supporting the design and execution of Covera’s highest-profile GTM initiatives.

Partnership Development

• Lead strategic partnership development with external stakeholders, including major employers, healthcare providers, and third-party administrators.
• Structure and negotiate complex partnerships and vendor agreements.

Individual Sales Contribution

• Personally build top-of-funnel activity through prospecting, cold outreach, and direct engagement with employers and healthcare organizations.
• Own the full sales cycle — from first contact through closing — to drive revenue and expand Covera’s client base.

Talent & Culture Collaboration

• Play an active role in further building the Covera team by joining interview panels and contributing to cross-company projects after onboarding

Special Considerations: 

This is a quota-carrying position with target total compensation including base salary plus variable incentive tied to sales performance.

Although we are a remote-first company, this role involves periodic travel to meet with prospects and partners in-market, as well as to attend select industry events. Because this is a newly created position, travel needs will vary and evolve over time. In some weeks, travel may be minimal or nonexistent, while in others it could make up to approximately 75% of the schedule. Most likely we anticipate this being trips 2x per month, for 3 days per trip. 

Requirements:

• 10+ years of progressive leadership experience in go-to-market, business development, or commercial strategy, within healthcare, benefits, or digital health
• Deep understanding of employer benefits ecosystem, including brokers, TPAs, payers, and large self-insured employers. Familiarity with value-based care and reimbursement frameworks strongly preferred
• Proven track record of building and closing complex, multi-stakeholder enterprise deals from prospecting through contract execution. History of quota-carrying success
• Demonstrated ability to design and execute GTM strategies from scratch in fast-scaling or ambiguous environments
• Strong executive presence and ability to influence C-suite stakeholders, partners, and internal teams
• Skilled at building repeatable processes for pipeline management, forecasting, and cross-functional execution
• Experience working closely with product, marketing, and clinical teams to translate market insights into scalable offerings
• Exceptional written and verbal communication skills with the ability to craft and deliver compelling narratives
• Willingness and ability to travel as needed (average 25–50%, with some periods higher)
• Be a motivated self-starter with a sense of urgency. You make things happen.

AI at Covera
Covera uses AI to elevate how we think, build, and execute. Every person on our team is responsible for using AI to accelerate workflows, strengthen communication, and uncover insights that drive better outcomes. AI enables us to focus on the work that creates the most value for our internal teams, partners, and patients, and it supports our mission to improve clinical quality at scale.

Benefits

• Comprehensive medical plans - choose from three plans, including one with 100% of premiums covered for you and your dependents
• Vision & Dental
• Flexible Time Off - take the time you need, when you need it
• 401(k) Retirement Plan
• Annual Professional Development Stipend to invest in courses, books, or any other professional development related activity
• Annual Wellness stipend for fitness, mental health or other wellness expenses

The minimum and maximum base salary for this position ranges from $175,000 to $225,000, in addition to a sales incentive plan and comprehensive benefits package. Final salary will be based on a number of factors including but not limited to, a candidate’s qualifications, skills, competencies, experience, expertise and location. Final compensation decisions may occasionally fall outside of the posted range. Salary ranges are periodically reviewed and may be adjusted in response to market trends and company needs.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. Equal Opportunity is the Law, and Covera Health is proud to be an equal-opportunity workplace and affirmative action employer. If you have a specific need that requires accommodation, please let a member of the People Team know.