Social Media Marketing Manager
Latam, Bilingual Spanish & English
Posted on 1/30/2023
Bellevue, WA, USA
Experience Level
Desired Skills
Social Media
  • Five (5) to seven (7) years of related professional experience
  • Bilingual in English and Spanish with excellent written, verbal, and interpersonal communication skills in both languages
  • Expertise in social media management; knowledge of how to leverage social media platforms to achieve business goals
  • Experience in a variety of social media platforms including Twitter, TikTok, YouTube, Instagram, Facebook
  • Functional experience with social media publishing, listening and reporting tools and software
  • Understanding the “always on” nature of social media with a willingness to work off-hours as needed to ensure best practice, channel security, brand safety, and timeliness of messaging
  • Experience developing compelling social media campaigns and effective content strategies. Demonstrated understanding of diverse audiences including gamers, anime fans, TCG players and geek culture in general
  • Experience creating, implementing, measuring, and reporting on campaign and content performance
  • Proficiency in Microsoft Office Suite
  • Passion for Pokémon: Develops an understanding of the Pokémon brand, the impact it has on our people, culture, business, fans, and communities, and applying that knowledge and passion to everything you do
  • Challenging the Expected: Approaches challenges with curiosity and creativity, embracing the possibility of failure as an opportunity to learn something new, develop innovative ideas, solve complex problems and identify unique opportunities
  • Integrity and Respect: Demonstrates integrity and respect by leading with empathy, listening to others, seeking out different perspectives, and taking personal responsibility for decisions, actions, and results
  • Dedicated to Quality: Takes ownership to maintain and promote high standards, looks for new ways to learn and improve, and embraces a growth mindset to seek and apply feedback from others in an effort to continuously improve
  • Building Relationships: Develops and strengthens relationships, adopting a “team first” mentality and working collaboratively to solve problems and meet shared goals
  • Delighting Customers: Listens and understands the interests and needs of our customers and stakeholders, making them feel heard and important, and embracing these learnings to continue delivering a unique Pokémon experience
  • Act as the as the primary point of contact for TPCi's social media marketing endeavors for LATAM audiences and serve as the team lead with internal and external partners
  • Develop unique and fan-focused social media campaigns to drive acquisition and retention of Pokémon fans in the LATAM region
  • Monitor and analyze LATAM social media channels to build a community of followers, enhance engagement, and report on the success of social media projects and campaigns
  • Oversee the social media editorial calendar for LATAM to meet organizational and promotional marketing goals and beats
  • Oversee social media creative, copy and project deliverables while conducting quality assurance along the way
  • Actively work with the entirety of the Digital Consumer Engagement team to create synergy between all consumer-facing digital platforms and channels (I.e., Email, Streaming, Community, etc.)
  • Represents the company message to online communities, media, analysts and the general public at large
  • Define and evolve KPIs for TPCi social channels and marketing campaigns with an emphasis on meaningful measurement and actionable key learnings
  • Regularly monitor industry trends, providing timely POVs and insights on platform updates, competitor activities, tools and applications
  • Select and manage vendors for social media and digital engagement initiatives
The Pokémon Company

501-1,000 employees

Fictional creatures media franchise
  • 100% employer-paid healthcare premiums for you
  • Generous paid family leave
  • Employer-paid life insurance
  • Employer-paid long and short-term income protection insurance
  • US Employees: 401k Employer Matching
  • UK/IRE Employees: Pension Employer Contributions
  • Fitness reimbursement
  • Commuter benefit
  • LinkedIn learning
  • Comprehensive relocation package
  • Hybrid work environment