Senior Product Marketing Manager
Posted on 8/31/2023
INACTIVE
Ben

11-50 employees

Flexible employee benefits platform through software & payments
Company Overview
Ben is a forward-thinking company that is redefining the traditional employee benefits system through its software and payment solutions, offering a flexible, personalized approach that caters to the evolving needs of the modern workforce. The company's platform not only allows employees to choose benefits that suit them best but also provides cost-effective solutions for businesses, demonstrating a strong competitive advantage in the HR tech industry. With its industry leadership rooted in the founders' extensive experience in building teams and payment services, Ben is committed to making benefits and pay work for everyone, everywhere.

Company Stage

Series A

Total Funding

$20.3M

Founded

2019

Headquarters

, United Kingdom

Growth & Insights
Headcount

6 month growth

-75%

1 year growth

-77%

2 year growth

-24%
Locations
London, UK
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Marketing
Market Research
Sales
Communications
CategoriesNew
Business & Strategy
Growth & Marketing
Requirements
  • Experience having established/been part of establishing product marketing as a function in a B2B SaaS business
  • Ability to prioritise and multi-task in a fast-paced, dynamic environment with strong attention to detail, driving projects end-to-end and across functions
  • Deep experience owning positioning and messaging for a product or line of products with a high level of complexity
  • Proven track record of partnering with Marketing & Sales to generate and convert pipelines through effective sales enablement and funnel nurturing
  • Have excellent written and verbal communication
  • Hands-on experience with market and customer research to gather data about target personas, positioning, messaging and creative, and validation of results through various forms of testing
Responsibilities
  • Develop and constantly improve our product positioning, messaging and competitive differentiation to appeal to our ideal customer profile
  • Work closely with Marketing & Sales on collateral for effective enablement and funnel nurturing to improve pipeline conversion and velocity
  • Work with Marketing, Sales and Product to produce quality product storytelling - be the voice of Ben across our business
  • Gather and use customer and market research to drive effective messaging and influence product strategy
  • Own and improve all product-related content, including our website, emails, blog posts, webinars, product videos, and more
  • Lead product launches, working with the entire Marketing, Product, and Sales teams
Desired Qualifications
  • : Experience working on products and positioning in HR Tech or related fields