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Full-Time

Field Marketing Manager

12month Fixed term Contract

Posted on 7/9/2024

Diligent Corporation

Diligent Corporation

1,001-5,000 employees

Provides governance, risk, and compliance solutions

Consulting
Enterprise Software
Cybersecurity

Mid

London, UK

Available to work from the UK/I

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
SEO
Salesforce
Marketing
Data Analysis
Requirements
  • Experience across digital marketing responsibilities (SEO, SEM, ABM strategies and best practices)
  • Experience utilizing modern platforms across the MarTech stack including Marketing Automation (eg Marketo) and Salesforce.com
  • Experience building ABM strategies and campaigns
  • A team player who loves to collaborate with cross-functional and regional teams
  • Excellent communication skills, both written and verbal
  • Ability to analyse data and use as the basis to make data-led decisions
  • Exceptional project management skills
  • 3+ years experience required
Responsibilities
  • Build pipeline across new logos and expansion of existing accounts, including generating marketing-qualified leads, by building connected customer journeys through the buying cycle via multi-channel online and offline programs
  • Optimize and nurture lead performance via marketing automation, lead nurturing and ABM processes
  • Establish closed-loop analytics and work closely with Marketing, Sales and Customer Success teams to understand how our marketing activity drives conversions and delivers value to our clients
  • Lead campaign reporting to analyze performance and optimize as necessary
  • Establish, maintain and optimize scalable processes that ensure best practices in campaign and lead management, e.g., paid media performance, analyzing landing page and email best practices
  • Work in partnership with our Digital team to build and track SEO and SEM campaigns, developing content and campaigns based on keyword research
  • Track campaign ROI and influence the allocation of marketing spend based on past performance

Diligent provides governance, risk, and compliance (GRC) solutions through a software-as-a-service (SaaS) platform. Their tools help organizations manage board activities, ensuring operations are clear, simple, and secure. Clients range from large enterprises to government and non-profit organizations, all needing effective governance frameworks. Diligent operates on a subscription model, allowing clients to access a suite of software tools that streamline board management, ensure compliance with regulations, and support environmental, social, and governance (ESG) commitments. This comprehensive platform helps clients make informed decisions and mitigate risks. Diligent stands out from competitors by focusing on data security, user privacy, and a user-friendly interface. The company's goal is to assist organizations in navigating regulatory challenges and achieving their ESG objectives.

Company Stage

IPO

Total Funding

$35M

Headquarters

New York City, New York

Founded

1994

Growth & Insights
Headcount

6 month growth

5%

1 year growth

16%

2 year growth

63%
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Simplify's Take

What believers are saying

  • Diligent's continuous innovation, such as the launch of the ESG module and Board Reporting for Audit, positions it as a leader in the GRC space.
  • The company's strategic partnerships with firms like Clarity AI and PwC Canada enhance its service offerings and market reach.
  • Diligent's subscription-based model ensures a steady revenue stream, allowing for sustainable growth and scalability.

What critics are saying

  • The highly competitive GRC market requires Diligent to continuously innovate to maintain its edge.
  • Data breaches, such as the one involving Leidos, can damage the company's reputation and client trust.

What makes Diligent Corporation unique

  • Diligent's comprehensive GRC platform integrates governance, risk, compliance, and ESG, offering a one-stop solution unlike many competitors who focus on individual aspects.
  • The company's strong emphasis on data security and user privacy sets it apart in a market where regulatory compliance is paramount.
  • Diligent's user-friendly interface and innovative tools like Policy Publisher and Market Intelligence empower clients to make informed decisions efficiently.

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