Full-Time

Senior Analyst

Data Solutions

Posted on 9/6/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Global leader in marketing and communications

Consulting
Consumer Software
Enterprise Software

Senior

Dallas, TX, USA

Category
Data Science
Data Analysis
Data & Analytics
Required Skills
Python
Data Science
R
SQL
Data Analysis
Requirements
  • 2-4+ years of experience in a quantitative discipline with a background in mathematics, economics, or statistics.
  • 3+ years of professional experience in a quantitative role, with extensive experience analyzing large sets of data to identify trends, patterns, and correlations that lead to actionable insights and recommendations.
  • Ability to clean, process, and transform data as needed to facilitate analysis.
  • Project management – strong attention to detail and the ability to prioritize tasks, multitask, and manage time effectively.
  • Critical thinking skills – ability to identify gaps, visualize an objective, and leverage data to devise a solution.
  • Collaborative mindset needed to bridge the gap between technical and non-technical teams.
  • Excellent presentation development and visual storytelling skills.
  • Fundamental understanding of data science concepts, methodologies, and techniques. This includes knowledge of statistical analysis, machine learning algorithms, data preprocessing, feature engineering, and model evaluation.
  • Familiarity with data tools and languages (Python, R, SQL, Excel).
Responsibilities
  • Improve on analytic and strategic frameworks by leveraging a deep understanding of industry, company, and consumer content engagement drivers.
  • Extract the full value from large complex datasets.
  • Work with data science, consumer insights, media and web analytics, and BI teams to leverage data resources and champion new analytics solutions.
  • Conduct exploratory and proof-of-concept analyses to identify viable projects that can drive business value.
  • Own analysis projects from beginning to end; from conceptualization to presentation and socialization.
  • Analyzing and presenting (written and verbal) key learning, insights and optimization recommendations to internal and external clients.

Publicis Groupe specializes in marketing, communications, and digital transformation for a wide range of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning and buying, digital marketing, and public relations. Its products work by combining data, technology, and creative strategies to create customized solutions that help clients grow and engage with their audiences. What sets Publicis Groupe apart from its competitors is its 'Power of One' approach, which integrates various agencies and services to offer cohesive and effective solutions. The company's goal is to drive client success through tailored strategies that enhance their market presence.

Company Stage

IPO

Total Funding

$32M

Headquarters

Paris, France

Founded

1926

Simplify Jobs

Simplify's Take

What believers are saying

  • Publicis Groupe's focus on AI innovation positions it well for future technological advancements.
  • Expansion into Eastern Europe offers new growth opportunities for Publicis Groupe.
  • Stable leadership under Arthur Sadoun supports long-term strategic planning.

What critics are saying

  • Integrating Wibilong may pose operational challenges and cultural clashes within Publicis Groupe.
  • Eastern European expansion could face regulatory scrutiny and compliance challenges.
  • Continuity under Arthur Sadoun may risk strategic rigidity if market conditions change.

What makes Publicis Groupe unique

  • Publicis Groupe's acquisition of Wibilong enhances its AI-driven platform capabilities.
  • The acquisition of Advertise BG expands Publicis Groupe's reach into Eastern European markets.
  • Bizon acquisition strengthens Publicis Groupe's e-commerce capabilities, especially on Amazon.

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