Strategic Business Developer

The semiconductor and electronics ecosystem is rapidly evolving along with the advancement in AI driven IC supply chain and mobile wireless markets! Emerson’s Test & Measurement business group (NI) delivers smarter test solutions that scale from the validation lab to the production floor and meet the business needs of IC manufacturers today and for the future. Semiconductor production test leaders are continuously driving towards the lowest cost of test paired with a flexible and user-friendly test solution to meet their fast pace and changing demands!

Objective of Role

NI Emerson enables fast and cost-effective design, validation, and test of cutting-edge semiconductor and electronics as a best-in-class test and measurement company. Within NI’s Semiconductor & Electronics Business Unit (SEBU), we break up the semiconductor business into various market segments or business lines. Each Business Line Leader (BLL) owns the Profit and Loss (P&L) for their respective market segment and the overall strategy to grow their business line’s revenue and capture additional market share. The role requires exceptional leadership to coordinate activities driving a common strategy across a broad team of Business Managers, Product Managers, and Solution Marketers while collaborating and influencing System Architects, R&D, Sales and Marketing.

To accelerate our growth, SEBU is looking for a Semiconductor Business Line Lead (BLL) whose mission it is to grow our semiconductor mixed signal production test business globally.The BLL role is a challenging role requiring significant time spent managing a large cross-functional team to develop and execute towards a common strategy and representing SEBU in front of customer management ensuring NI’s commitment in the production test and reliability industry. 

Job Location: Austin TX, USA is certainly preferred; however, we are open to discussing options with qualified candidates.

In this Role, Your Responsibilities Will Be:

• Develop and execute mixed-signal production test strategy leading towards profitable and sustainable revenue growth while expanding our addressable and obtainable market. 
• Guide Business Development Managers globally as they interact with NI Sales team, build customer relationships, and prioritize production test opportunities. 
• Guide Corporate Business Managers (BM) through the process of gathering and documenting market requirements for products and solutions as part of the market segment strategy. 
• Guide System Architects (SA) as they refine market requirements into system and product level requirements which can be handed off to R&D.
• Establish a desired roadmap to meet long and short-term strategies and interlock roadmap with R&D and the Program Steering Group (PSG) through an established process. 
• Work closely with R&D and other BLLs to prioritize R&D time towards new roadmap items in addition to incoming customer concerns/issues with current NI solutions.
• Provide multi-year forecast for the global Mixed Signal production test business and be accountable for driving the business to meet that forecast. (Say – Do) 
• Provide forecast scenarios based on strategy and various roadmap investment options. 
• Provide regular updates on market segment revenue and quarterly forecasts while providing market, business, and global customer insights. 
• Prioritize CCS/AE resources across set of global customer engagements to achieve highest probability of success and revenue short and long term. 
• Align with SEBU Marketing Lead, Solution Marketers (SM), and the rest of the SEBU team to prioritize and execute on developing sales enablement, technical content and events to drive more product and solution awareness. 
• Develop a partner strategy with assistance from Partner Engagement Manager to enable partners while increasing NI’s reach into additional customers and opportunities. 
• Work with Sales Management in each region on Go-To-Market plan to execute towards the market segment strategy and track revenue towards reaching quarterly and yearly forecasts. 
• Establish deep relationships with target customer management, OSATs, 
• Work with team members on personal development finding opportunities to coach and mentor them through their roles and providing opportunities for growth through leadership. 
• Establish clarity of role definitions for those inside SEBU and how each role interreacts and works with one another. 

For This Role, You Will Need:

• Bachelor’s or Master’s degree in Electrical Engineering, Computer Engineering, Computer Science, or related field.
• 10+ years of experience in the semiconductor production test industry. 
• Sales, business development, product management, technical marketing experience appreciated. 
• Proven ability to manage and build up cross-functional teams.
• Demonstrated experience in creating growth strategies and driving adoption of technical products and solutions.
• Strong understanding of the semiconductor production test ATE market.
• Experience in working with dynamic cultures & countries, as part of a global organization
• Excellent verbal and written English skills required.
• Travel: This role is expected to travel internationally as customers, partners, OSATS are located around the globe.40% travel expectations. 

Our Culture & Commitment to You

At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives—because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams, working together are key to driving growth and delivering business results.

We recognize the importance of employee wellbeing. We prioritize providing flexible, competitive benefits plans to meet you and your family’s physical, mental, financial, and social needs. We provide a variety of medical insurance plans, with dental and vision coverage, Employee Assistance Program, 401(k), tuition reimbursement, employee resource groups, recognition, and much more. Our culture offers flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.

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