Full-Time
Freelance Swedish Content Writer
Seo
Posted on 7/19/2023
Farfetch
1,001-5,000 employees
Online marketplace for luxury fashion items
No salary listed
Junior, Mid, Senior
London, UK
- You speak Swedish to a native level and English fluently (spoken and written)
- You are a strong writer with experience creating engaging copy
- You are keen to learn about SEO and optimising content
- You have knowledge of fashion at all levels from high-end designers to cutting edge street style
- You are knowledgeable of garment and accessory construction
- You can work to clear deadlines but also to work independently
- You can work quickly and to agreed targets
- You will create and translate copy for listing descriptions from English into Swedish
- You will become a quality guardian for our Swedish tone of voice and an expert on particular fashion brands and categories
- You will track and correct defects in listing descriptions and other localised content
Farfetch operates as an online marketplace that connects luxury fashion brands, boutique retailers, and consumers from around the world. The platform allows users to buy and sell high-end fashion items, catering to a clientele that values quality and exclusivity. Farfetch partners with various luxury brands and boutiques, providing them with a digital space to showcase their products to a global audience. The company generates revenue primarily through commissions on sales made through its platform, and it also offers additional services like digital marketing and logistics to help brands manage their online presence. A key differentiator for Farfetch is its acquisition of LUXCLUSIF, a luxury resale platform, which enables it to engage with the growing market for pre-owned luxury goods. The goal of Farfetch is to be the leading global platform in the luxury fashion industry, facilitating connections between brands, retailers, and consumers.
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
London, United Kingdom
Founded
2007
Simplify's Take
What believers are saying
- Partnership with Volt enhances payment security and reduces fraud risks for customers.
- Acquisition of Wannaby boosts Farfetch's virtual try-on technology in luxury fashion.
- Yoox Net-A-Porter's exit from China opens market share opportunities for Farfetch.
What critics are saying
- Digital collectibles may divert interest from traditional luxury fashion items.
- Open banking solutions pressure Farfetch to enhance its payment systems.
- Weak consumer spending in China poses challenges for Farfetch's profitability.
What makes Farfetch unique
- Farfetch connects luxury brands and consumers through a unique global online marketplace.
- The platform offers modular end-to-end technology for luxury fashion brands and retailers.
- Farfetch provides commerce solutions, enhancing online presence for luxury brands and boutiques.
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Benefits
Health Insurance
Flexible Work Hours
Employee Pension Scheme
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↓ -2%2 year growth
↑ 0%In briefPonke has partnered with 223, a spinout of JCorp, to produce adult-focused products and showcase concept designs at the Las Vegas Licensing Expo. The team is exploring the opportunity to create blind box collectibles, high-end toys, and products in the cannabis industry. New products will include NFC chips that will potentially offer token rewards, additional physical merchandise, or an NFT proof of authenticity.Top 25 Solana meme coin Ponke has announced a partnership with 223, a spinout venture of licensed accessories firm JCorp, to create a range of adult-focused collectibles and apparel.Official products have yet to be confirmed, but the Ponke team told Decrypt they're exploring the possibility of producing blind box collectibles, novelty and high-end toys, as well as other products aimed at countercultures like the cannabis industry. As part of this partnership, Ponke will present a dozen concept products at this week's Las Vegas Licensing Expo, alongside some of JCorp’s global IPs including Disney, Star Wars, and Marvel. The Ponke team claims to already be in discussions with a number of big name brands for future collaborative co-branded products, with the Licensing Expo representing a major opportunity to expand its network.New products created as part of the 223 partnership will include NFC tags, small wireless chips that interact with mobile phones, which will enable Ponke to add a number of different extra functionalities to their products.By scanning an NFC chip the Ponke team is considering adding an NFT proof of authenticity, granting token rewards, or offering digital keys for loot boxes on partner site Looty.fi, which may reward people with merch, tokens, and more. “We view Ponke as an onboarding vehicle to the larger crypto landscape,” a Ponke representative told Decrypt. “We’re not necessarily going to always be extremely crypto forward in the memes, video content, or products we create. But, we want to welcome people into the club of digital ownership through token rewards and token gated experiences.”Ponke already offers a range of clothes and a few accessories, like stickers and playing cards, on its official website
Payments orchestration infrastructure firm Pay.com’s merchants will be able to access global real-time payments platform Volt’s Instant Bank Transfer solution to allow their end-users to make payments from their bank account in real time.This capability will follow from Pay.com’s selection of Volt as its new strategic open banking partner, the companies said in a Monday (Feb. 3) press release.“This partnership reinforces Pay.com’s position in the open banking payments ecosystem, enabling us to capitalize on growth opportunities alongside Volt,” Pay.com Global Head of Partnerships Kim De Jesus said in the release. “Together, we’ve emphasized the importance of speed, trust and technology accessibility and their direct impact on merchants and the overall payments ecosystem.”Pay.com not only integrated Volt’s open banking solution but built functionality that enables it to pre-authorize credentials, securely identify users and display banking options linked to their financial profiles, according to the release.This capability will make it easier for consumers to select their preferred payment method and initiate their payment, thereby supporting consumer adoption and building trust, per the release.“What makes this collaboration truly special is the alignment of our core values — accessibility, global reach and innovation,” Volt Head of Partnerships Elaine Smith said in the release. “We’re excited to deepen our strategic partnership with Pay.com as we explore early-stage solutions that redefine the payments landscape.”Pay by bank is carving out a niche in the consumer payments space, according to the PYMNTS Intelligence and Trustly collaboration, “What Consumers Need for Pay by Bank to Catch On.”The report found that Gen Z, high-income individuals and consumers already interested in this payment method report increased interest in using pay by bank when offered discounts and cash-back rewards.When Volt launched a partnership with luxury retailer Farfetch in September, Volt said pay by bank removes chargebacks, reduces card fraud risks and lifts card processing fees.Farfetch Senior Director of FinTech Operations Mark Hobbs said at the time in a press release that the partnership with Volt “provides our customers with secure, fast and seamless additional payment options that enhance the online purchasing experience.”“Volt is dedicated to building the global real-time payment network and is a great partner for improving the payment experience,” Hobbs said
Perfect Corp. plans to acquire Wannaby to expand Perfect’s virtual try-on technology solutions into new luxury market segments like shoes, bags and apparel. The company entered into an agreement with Wannaby’s current owner, Farfetch, to make the acquisition, Perfect Corp. said in a Monday (Dec. 23) press release. Wannaby provides virtual try-on technology and digitalization solutions for the fashion industry and has served more than 30 luxury brands, according to the release
By integrating Wannaby's innovative solutions with Perfect Corp.'s state-of-the-art beauty tech solutions, the company is set to redefine the digital experience in the fashion and beauty sectors.
Around the world, eCommerce companies look to grow their share of consumers’ overall retail spending.For Coupang, the real opportunity lies in boosting current customers’ spending more than gaining new shoppers.The multinational eCommerce company shared in its second-quarter 2024 earnings results, reported Tuesday (Aug. 6), that even amid a 12% year-over-year increase in active customers, the real growth driver has been the rising expenditure of those who are already engaged.“While new customers contribute to future growth, our growth today and tomorrow is powered primarily by the increasing spend of our existing customers,” Coupang founder and CEO Bom Kim told analysts on a conference call. “And we believe our future growth opportunity is massive and largely untapped because we still account for a small percentage of overall retail spend, even of our oldest and best customer cohorts. That’s why all of our customer cohorts continue to increase their spend, even our oldest and highest-spending cohorts.”Especially strong has been the performance of the company’s marketplace business. The segment has outpaced first-party sales for 13 consecutive quarters. The surge in marketplace sales, particularly among sellers that are small– to medium-sized businesses (SMBs), indicates a growing consumer preference for a wider variety of products and the increasing importance of platform diversity.If the United States is any indication, many consumers do indeed prefer third-party channels, per the PYMNTS Intelligence study “How Preferred Payment Availability Can Reduce Cart Abandonment.” The report, which drew from a survey of more than 3,500 U.S