Possess a strong understanding of the digital media ecosystem, campaign management, and standard workflows/metrics (cost calculations, performance measurement).
Be knowledgeable in advertising technologies (DSPs, SSPs, Exchanges, etc.), verification methodologies, and dynamic creative optimization (DCO).
2+ years of experience in a client-facing role (ideally within digital media/technology) with proven success in new business pitches and showcasing product value propositions.
Combine a technical and problem-solving mindset with strong analytical skills and experience using data to drive client success. (Experience with analytics solutions and strong Excel skills a plus).
Possess excellent communication skills that empowers the candidate to confidently translates complex & technical concepts into simple and actionable outcomes.
Demonstrate experience in digital, programmatic, and social media, including ad formats and best practice.
Be adaptable and manage multiple priorities simultaneously.
Understanding of common digital video media/Social platforms.
Responsibilities
Collaborate with agencies and clients to develop and execute engagement strategies that maximise platform adoption and usage.
Serve as a point of contact, providing guidance, support, and troubleshooting throughout the client lifecycle.
Conduct training sessions and workshops to empower agency specialists with deep platform knowledge and effective client campaign utilisation.
Work cross-functionally to champion customer needs, driving continuous platform enhancements based on usage data and feedback.
Stay current on industry trends and best practices related to dynamic content and digital media platforms.
Coordinate and deliver regular product updates and training in collaboration with regional and central agency teams.
Support the Product Owner and Business Analysts in requirements gathering.
Develop and maintain training materials, including product propositions with clear use cases and case studies, to support agency and client-specific training needs.
Partner with agencies to leverage Adtech data and platform technology to optimise client campaign delivery and demonstrate value through insights gained from deep dives and analyses.
Job Description
We are seeking a motivated Engagement Manager to join the team. This Engagement Manager will play a crucial role in supporting our agency teams on client engagement initiatives and assisting in the training of agency specialists. This role requires great presentation skills, an attention to detail and an ability to proactively engage with teams across the business including Product and EMEA Agency Leads. The ideal candidate will possess a combination of strong communication skills, technical aptitude, an ability to simplify the complex and a passion for driving customer success.
Key Responsibilities
Collaborate with agencies and clients to develop and execute engagement strategies that maximise platform adoption and usage.
Serve as a point of contact, providing guidance, support, and troubleshooting throughout the client lifecycle.
Conduct training sessions and workshops to empower agency specialists with deep platform knowledge and effective client campaign utilisation.
Work cross-functionally to champion customer needs, driving continuous platform enhancements based on usage data and feedback.
Stay current on industry trends and best practices related to dynamic content and digital media platforms.
Coordinate and deliver regular product updates and training in collaboration with regional and central agency teams.
Support the Product Owner and Business Analysts in requirements gathering.
Develop and maintain training materials, including product propositions with clear use cases and case studies, to support agency and client-specific training needs.
Partner with agencies to leverage Adtech data and platform technology to optimise client campaign delivery and demonstrate value through insights gained from deep dives and analyses.
Qualifications
Possess a strong understanding of the digital media ecosystem, campaign management, and standard workflows/metrics (cost calculations, performance measurement).
Be knowledgeable in advertising technologies (DSPs, SSPs, Exchanges, etc.), verification methodologies, and dynamic creative optimization (DCO).
2+ years of experience in a client-facing role (ideally within digital media/technology) with proven success in new business pitches and showcasing product value propositions.
Combine a technical and problem-solving mindset with strong analytical skills and experience using data to drive client success. (Experience with analytics solutions and strong Excel skills a plus).
Possess excellent communication skills that empowers the candidate to confidently translates complex & technical concepts into simple and actionable outcomes.
Demonstrate experience in digital, programmatic, and social media, including ad formats and best practice.
Be adaptable and manage multiple priorities simultaneously.
Understanding of common digital video media/Social platforms.
Publicis Groupe's continuous expansion through strategic acquisitions offers employees opportunities to work on cutting-edge projects and technologies.
The company's global reach and diverse portfolio provide a dynamic and multicultural work environment, fostering professional growth and development.
The appointment of a new Global CMO to unify marketing and digital transformation efforts could lead to more cohesive and innovative strategies, benefiting employees and clients alike.
What critics are saying
The recent decline in European revenue highlights potential vulnerabilities in the advertising market, which could impact job security and growth opportunities.
Frequent acquisitions may lead to integration challenges, causing disruptions and inefficiencies within the company.
What makes Publicis Groupe unique
Publicis Groupe's aggressive acquisition strategy, including companies like Practia, Tquila ANZ, and Tremend, significantly enhances its digital transformation and AI capabilities, setting it apart from traditional advertising firms.
The integration of AI and digital business transformation through Publicis Sapient AI Labs and other acquisitions positions Publicis Groupe as a leader in innovative marketing solutions.
Publicis Groupe's focus on expanding its Salesforce capabilities and creating the world's largest affiliate performance marketing platform through acquisitions like VIVnetworks demonstrates its commitment to comprehensive, tech-driven marketing solutions.