Field Marketing Manager @ SentinelOne

Field Marketing Manager

Canada & LATAM

Posted on 1/20/2023

INACTIVE

1,001-5,000 employees

Website

Autonomous endpoint protection software

Company Overview

SentinelOne is on a mission to defeat every attack, every second, of every day. The company's Singularity Platform instantly defends against cyberattacks – performing at a faster speed, greater scale, and higher accuracy than possible from any single human or even a crowd.

Locations

Canada

Experience Level

Entry

Junior

Mid

Senior

Expert

Desired Skills

Marketing

Sales

Communications

Mergers & Acquisitions (M&A)

CategoriesNew

Finance & Banking

Requirements

7+ years of hands-on experience creating/managing field and virtual events
English/Spanish bilingual oral/written communication skills; French and Portuguese a plus
Passion for monitoring and reporting on key metrics and pivoting marketing plans based on results
Passion for working with sales people to generate pipeline and drive the business. Ability to influence others cross functionally
Experience developing regional plans to support account-based marketing
Proven success in executing programs that drive demand, acceleration and return on investment
Ability to market to a range of B2B buyers using a wide variety of offers and delivery mechanisms
Comfortable with day-to-day execution and longer-term planning
Willing to travel 30% of the time

Responsibilities

Deliver marketing programs to drive pipeline growth and customer loyalty for the Canadian and LATAM Sales Teams. These integrated marketing programs may include:
Roadshows and seminars showcasing customer success and supporting cross-sell and upsell opportunities
C-level campaigns: Programs to create/accelerate opportunities and position SentinelOne as a thought leader
Partner/ Alliance Marketing programs: build partner co-marketing programs into regional marketing plans
Greenfield programs: targeting new contact and account acquisition
Align with Sales VPs and Regional Directors to understand the market trends in the region and customize programs as needed
Communicate regional and vertical trends to HQ to modify overall strategy, messaging, content
Identify other programs or processes to enable customer success and support account expansion/cross-sell/upsell
Track program results, measuring program success, and reporting metrics via SFDC and present to SentinelOne executives and marketing team
Manage and balance regional field marketing budget and spend

About Us:

SentinelOne is defining the future of cybersecurity through our XDR platform that automatically prevents, detects, and responds to threats in real-time. Singularity XDR ingests data and leverages our patented AI models to deliver autonomous protection. With SentinelOne, organizations gain full transparency into everything happening across the network at machine speed – to defeat every attack, at every stage of the threat lifecycle.

We are a values-driven team where names are known, results are rewarded, and friendships are formed. Trust, accountability, relentlessness, ingenuity, and OneSentinel define the pillars of our collaborative and unified global culture. We’re looking for people that will drive team success and collaboration across SentinelOne. If you’re enthusiastic about innovative approaches to problem-solving, we would love to speak with you about joining our team!

What are we looking for?

SentinelOne is seeking a Sr. Field Marketing Manager who will work closely with the Canadian and LATAM sales teams to develop and execute local marketing plans that drive quota attainment goals for each of the regions. The Sr. Field Marketing Manager plays an active role for the area sales teams ensuring they are benefiting from global marketing programs as well as executing regional programs to ensure success across all territories.

What will you do?

Deliver marketing programs to drive pipeline growth and customer loyalty for the Canadian and LATAM Sales Teams. These integrated marketing programs may include:

Roadshows and seminars showcasing customer success and supporting cross-sell and upsell opportunities
C-level campaigns: Programs to create/accelerate opportunities and position SentinelOne as a thought leader
Partner/ Alliance Marketing programs: build partner co-marketing programs into regional marketing plans
Greenfield programs: targeting new contact and account acquisition

Align with Sales VPs and Regional Directors to understand the market trends in the region and customize programs as needed
Communicate regional and vertical trends to HQ to modify overall strategy, messaging, content
Identify other programs or processes to enable customer success and support account expansion/cross-sell/upsell
Track program results, measuring program success, and reporting metrics via SFDC and present to SentinelOne executives and marketing team
Manage and balance regional field marketing budget and spend

What skills and knowledge will you bring?

7+ years of hands-on experience creating/managing field and virtual events
English/Spanish bilingual oral/written communication skills; French and Portuguese a plus
Passion for monitoring and reporting on key metrics and pivoting marketing plans based on results
Passion for working with sales people to generate pipeline and drive the business. Ability to influence others cross functionally
Experience developing regional plans to support account-based marketing
Proven success in executing programs that drive demand, acceleration and return on investment
Ability to market to a range of B2B buyers using a wide variety of offers and delivery mechanisms
Comfortable with day-to-day execution and longer-term planning
Willing to travel 30% of the time

SentinelOne is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

SentinelOne participates in the E-Verify Program for all U.S. based roles.