Field Marketing Manager
Canada & LATAM
Posted on 1/20/2023

1,001-5,000 employees

Autonomous endpoint protection software
Company Overview
SentinelOne is on a mission to defeat every attack, every second, of every day. The company's Singularity Platform instantly defends against cyberattacks – performing at a faster speed, greater scale, and higher accuracy than possible from any single human or even a crowd.
Experience Level
Desired Skills
Mergers & Acquisitions (M&A)
Finance & Banking
  • 7+ years of hands-on experience creating/managing field and virtual events
  • English/Spanish bilingual oral/written communication skills; French and Portuguese a plus
  • Passion for monitoring and reporting on key metrics and pivoting marketing plans based on results
  • Passion for working with sales people to generate pipeline and drive the business. Ability to influence others cross functionally
  • Experience developing regional plans to support account-based marketing
  • Proven success in executing programs that drive demand, acceleration and return on investment
  • Ability to market to a range of B2B buyers using a wide variety of offers and delivery mechanisms
  • Comfortable with day-to-day execution and longer-term planning
  • Willing to travel 30% of the time
  • Deliver marketing programs to drive pipeline growth and customer loyalty for the Canadian and LATAM Sales Teams. These integrated marketing programs may include:
  • Roadshows and seminars showcasing customer success and supporting cross-sell and upsell opportunities
  • C-level campaigns: Programs to create/accelerate opportunities and position SentinelOne as a thought leader
  • Partner/ Alliance Marketing programs: build partner co-marketing programs into regional marketing plans
  • Greenfield programs: targeting new contact and account acquisition
  • Align with Sales VPs and Regional Directors to understand the market trends in the region and customize programs as needed
  • Communicate regional and vertical trends to HQ to modify overall strategy, messaging, content
  • Identify other programs or processes to enable customer success and support account expansion/cross-sell/upsell
  • Track program results, measuring program success, and reporting metrics via SFDC and present to SentinelOne executives and marketing team
  • Manage and balance regional field marketing budget and spend