Product Marketing Manager

Product Marketing Manager

FLSA Status: Exempt
Location: United States, Remote

Job Summary

We’re seeking a passionate and driven Product Marketing Manager to help shape and drive Prove’s continued global growth. The ideal candidate possesses an entrepreneurial mindset, is proactive, and can hit the ground running in a fast-paced environment. As part of the Marketing organization, you will act as a key voice of our customer companies, understanding their journey to help drive our product and sales growth. Your focus will be on contributing to innovative product positioning, messaging, buyer persona profiles, and key benefits, and understanding the reasons behind wins and losses. You must enjoy spending time in the market to understand customer needs and pain points and help communicate innovative solutions for the broader market. Prior experience in the identity verification or authentication space is strongly preferred.

You will play an important role as both a contributor and storyteller, helping to create effective messaging and communicate value propositions that will assist everyone in understanding the product positioning, key benefits, and target markets.

Responsibilities

• Work closely with Product and Sales teams to understand priorities, roadmap details, and client needs, supporting client launch plans.
• Assist in distilling overarching product information and localizing it for country-level and industry/vertical-level requirements and messaging.
• Partner with Product Managers to support product revenue growth by effectively distilling value propositions from product features and translating technical details into user benefits.
• Collaborate with Sales and Marketing to develop and execute effective marketing strategies and communication plans for new products and features.
• Support sales enablement programs, ensuring client-facing teams have the necessary resources, collateral, case studies, training materials, and sales presentations.
• Support external Go-To-Market (GTM) efforts for product offerings, assisting with presentations and demos for direct and indirect sales channels and key customers.
• Develop a solid understanding of our products’ competitive landscape to help differentiate Prove in the marketplace.
• Help evangelize our portfolio to external parties such as prospects, partners, and analysts.
• Contribute to the development and refinement of product marketing processes and structures to improve efficiency and scalability.
• Promote, maintain, and enhance our cultural values of humility, passion, inclusion, and leadership.
• Exhibit a strong passion for learning our products and markets through in-house and external training.
• Perform other duties as assigned.

Experience

• 2-4 years' experience in Product Marketing with B2B software or related Marketing/Tech experience.
• Proven experience translating technical, complex concepts and products into strong, easily understood value propositions.
• Prior experience within the Identity, Authentication, and/or Risk/Fraud domain is preferred.
• Experience with SaaS products, especially those with global reach or across various verticals, is a plus.
• Bachelor’s degree or equivalent work experience; MBA is a plus.
• Must be a self-starter and proactive doer, able to work in a fast-paced environment, learn new technologies, and adapt to change.
• Experience working cross-functionally with Sales, Product, Marketing, Design, and Partnerships teams.
• Excellent communication skills (written, verbal, visual), for both internal and external audiences.
• Experience in high-growth tech environments is a plus.

The salary range for this role in New York City is $120,000-$130,000 plus company bonus. Offered salary will be determined by the applicant’s education, experience, knowledge, skills, geo-location and abilities, as well as internal equity and alignment with market data.