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Senior Product Marketing Manager
Confirmed live in the last 24 hours
Remote • Dorchester, Boston, MA, USA
Experience Level
Desired Skills
  • Bachelor's degree in business administration, marketing, communications, or a related field with 6+ years of experience in product marketing, brand management, and/or product management. MBA is preferred but not required
  • 3+ years prior experience at pharma or biotech company; prior experience marketing to pharmaceutical customers is preferred; experience in NASH and/or IBD a plus
  • Experience with presenting recommendations and strategies to senior-level management
  • Demonstrated ability to develop and write copy on highly clinical or technical topics (examples will be requested and can include articles, external presentations, or video scripts)
  • Experience executing customer research (e.g., interviews, surveys, focus groups) and synthesizing findings into clear recommendations and actions for product development and marketing strategies
  • Experience working with and/or managing agencies (or internal creative teams) in integrated communications, including brief development, evaluation of creative, and copy development
  • Go-to-Market Strategy
  • Lead and manage go-to-market strategy and subsequent lifecycle strategy for our algorithm products for pharma customers across a cross-functional team including Product, Business Development/Sales, and Digital Marketing
  • Design and execute market or customer research projects to uncover unmet needs, whitespace, or new perceptions to inform marketing strategies and messaging
  • Set marketing objectives, strategies, and performance targets for product; track performance metrics and recommend remediating actions
  • Own core product value proposition/narrative and develop messaging and communication strategies across the customer funnel in partnership with Business Development/Sales, Product, Events, and Digital Marketing
  • Marketing Execution and Communications
  • Develop and maintain marketing and sales collateral for customer pitch presentations, conference booth materials, website, and other content types (e.g., webinars, data sheets)
  • Partner with Digital Marketing and Events Marketing on marketing channel selection, investment, and digital metrics reporting
  • Lead external PR and design agencies on creative and content development, from brief creation to project management, to output/deliverables

201-500 employees

AI-powered technology for pathology
Company Overview
PathAI is dedicated to improving patient outcomes with reliable AI-Powered technology and meaningful collaboration with biopharma, laboratories, and clinicians — aiming to provide patients with access to accurate diagnoses and effective treatments.
  • Competitive medical, dental, and vision insurance
  • Retirement plan options
  • Paid parental leave
  • Health & wellness benefits
  • Flexible work options
  • Generous paid time off
Company Core Values
  • Passion
  • Collaboration
  • Transparency
  • Humility
  • Trust & Autonomy
  • Creativity