Full-Time

Assistant Retail Store Manager

Posted on 10/31/2025

BOTE

BOTE

51-200 employees

Manufactures and sells SUP boards online

No salary listed

Company Does Not Provide H1B Sponsorship

Miramar Beach, FL, USA + 2 more

More locations: Destin, FL, USA | Fort Walton Beach, FL, USA

In Person

On-site at Destin, Grayton Beach, and Fort Walton Beach, FL.

Category
Retail (1)
Requirements
  • 3+ Years Experience in Retail Leadership
  • Outdoor & sporting goods experience preferred
  • Strong communication and listening skills
  • Exemplary sales, merchandising, operations, and people skills
  • Solid computer and technical skills
  • Goal oriented, self-motivated, and results driven
  • Collaborative with strong attention to detail
  • Respectful, confident, and empathetic leadership
  • Highly organized, creative, solution oriented, problem-solver
  • Organized, well planned, thoughtful, and known for execution
  • Be knowledgeable, have a full understanding of all BOTE products
Responsibilities
  • 100% accountability for the success of the Destin, Grayton Beach, and Fort Walton Beach, FL locations in a collaborative partnership with key stakeholders.
  • Engage the community on and off the BOTE property to consistently introduce the brand to its new community ultimately bringing the BOTE brand to life in our Destin, Grayton Beach, and Fort Walton Beach, FL Retail Stores
  • Create sales opportunities, working collaboratively with others to drive the business forward.
  • Work to lead and inspire the team to create lasting relationships with local customers, one customer at a time, one day at a time, with consistency.
  • Manage and deliver on the brand promise for all visual, operating, and housekeeping standards.
  • Deliver all financial results; sales, payroll, margin, key performance indicators and profitability, meeting all operating expenses.
  • Control and manage inventory levels in a stock to sales ratio by ordering products as needed.
  • Understand and speak to the store’s KPIs and how you and your team can drive to exceed them.
  • Work with local groups (sports teams, clubs, businesses, and associations that compliment Bote, ultimately planting seeds for a growing BOTE Nation)
  • Be knowledgeable, have a full understanding of all BOTE products. Work consistently to develop self and others on how to ensure each customer’s needs are met, by offering the best Bote products based on the customer’s desired experience.
  • Be present, earning trust and confidence from the entire team as you ensure BOTE Destin, Grayton Beach, and Fort Walton Beach, FL Retail Stores become winning teams.
  • Recruit, hire, train, and develop a team of highly skilled BOTE sales team that delivers the BOTE promise to deliver results.
  • Participate and conduct monthly meetings with your retail team to train, review, and strategize for continued efficiencies and sales growth.
  • Get involved in the community, planting the seeds that grow the brands roots, leverage the venue to grow the business and make connections.
  • Create a cadence and schedule for effective on-the -water demonstrations throughout the year and as weather permits.
Desired Qualifications
  • Outdoor & sporting goods experience preferred

BOTE Board designs and sells stand up paddle boards (SUPs) and paddle gear for outdoor water sports enthusiasts. They offer inflatable and solid SUPs, kayaks, docks, and a range of accessories such as coolers and protective gear. The products are sold primarily direct-to-consumer through BOTE's website, with a network of dealers for in-person sales. Their boards incorporate Aero and Gatorshell technologies to enhance durability and usability. The company focuses on performance and style, aiming to deliver high-quality gear that stands out in both function and appearance, while also building a community through lifestyle content, podcasts, and ambassador programs.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Miramar Beach, Florida

Founded

2008

Simplify Jobs

Simplify's Take

What believers are saying

  • Kent Outdoors acquisition expands distribution beyond DTC since January 2022.
  • Sixth Florida retail store in Jacksonville boosts immersive local sales.
  • Hangout Suite launches seven innovative water hangout products recently.

What critics are saying

  • Kent Outdoors redirects sales through portfolio, diluting premium positioning.
  • REI distribution erodes DTC margins by commoditizing SUPs with rivals.
  • Competitors' superior tech like Starboard LT captures 15-25% market share.

What makes BOTE unique

  • AeroULTRA technology enables backpack-portable inflatable SUPs in minutes.
  • Gatorshell construction provides unmatched durability in solid paddle boards.
  • LONO Aero converts between SUP, kayak, and pedal drive configurations.

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Benefits

Performance Bonus

Company News

SGB Online
Sep 26th, 2023
Bote Opens Sixth Florida Retail Store

Bote opened its newest retail store in Jacksonville, FL's Riverside area, designed to "create an immersive experience where locals and visitors can get out on the water."

BOTE
May 24th, 2023
Breeze Anniversary: Aero vs. Gatorshell | BOTE

BOTE took cues from the success of both the Breeze Aero sizes and created the Breeze Gatorshell 11′6″, which was launched on July 5, 2022.

BOTE
May 2nd, 2022
Bote, LLC launches Hangout Suite: a collection of seven new badass products

Bote, LLC is proud to introduce the all-new Hangout Suite: a collection of seven new badass products (eight if you count both configurations of the Hangout Couch) that will revolutionize the way you and your friends hang out on the water.

Yahoo Finance
Jan 24th, 2022
Kent Watersports is Now Kent Outdoors, Signaling the Company’s Expanded Focus on a Growing Portfolio of Outdoor Brands

SEATTLE, January 19, 2022--Kent Watersports is Now Kent Outdoors. Announces Acquisition of BOTE and Kona Bikes.

BOTE
Jan 24th, 2022
Boteboard launches lineup of inflatable kayaks, each offering a suite of unique features

And in just a few short years, Boteboard has developed a lineup of inflatable kayaks, each offering a suite of unique features that cater to that lifestyle.

INACTIVE