Vice President of Corporate Marketing
Onsite in Mountain View, CA
Posted on 3/15/2024
Moveworks

501-1,000 employees

AI platform automating tasks via conversational interface
Company Overview
Moveworks stands out as a desirable workplace due to its unique blend of advanced technology and employee-centric culture. The company's generative AI platform, which is powered by GPT-class machine learning models, provides a conversational interface that integrates with various systems, enhancing productivity by automating tasks and surfacing information. With its industry leadership demonstrated by partnerships with brands like Databricks, Broadcom, and DocuSign, Moveworks offers a competitive edge in the tech industry, making it an exciting place to contribute to the future of conversational automation.
AI & Machine Learning
Data & Analytics
B2B

Company Stage

Series C

Total Funding

$308.2M

Founded

2016

Headquarters

Mountain View, California

Growth & Insights
Headcount

6 month growth

0%

1 year growth

7%

2 year growth

5%
Locations
Mountain View, CA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Market Research
Sales
Branding/Brand Strategy
Marketing
Data Analysis
CategoriesNew
Brand & Creative Marketing
Growth & Marketing
Requirements
  • Bachelor's degree in marketing, communications, business administration, or related field; Master's degree preferred.
  • Proven experience (10+ years) in brand management, marketing, or related roles, with a focus on brand strategy and creative development.
  • Strong strategic thinking and analytical skills, with the ability to translate insights into actionable brand initiatives.
  • Excellent communication and presentation skills, with the ability to articulate complex ideas and influence stakeholders at all levels.
  • Demonstrated leadership experience, with the ability to inspire and motivate cross-functional teams to achieve common goals.
  • Creative vision and a passion for innovation, with a track record of developing and executing successful brand campaigns.
  • Proficiency in marketing analytics and tools for measuring brand performance and ROI.
  • At least one prior experience working in a fast-paced, dynamic start-up environment, preferably within the Enterprise software industry.
  • Prior experience in the AI space or within companies operating in plug-in markets with robust developer ecosystems.
Responsibilities
  • Develop and elevate the company's brand strategy in alignment with its business objectives and market positioning.
  • Conduct market research and analysis to identify customer insights, market trends, and competitive landscape to inform brand strategy.
  • Provide creative direction and guidance to internal teams and external agencies in the development of brand assets, including visual identity, messaging, and content.
  • Lead brainstorming sessions and creative workshops to generate innovative ideas and concepts that align with the brand strategy.
  • Oversee the development and execution of integrated marketing campaigns that effectively communicate the brand's value proposition and drive brand awareness, engagement, and loyalty.
  • Partner with cross-functional teams, including product development, sales, and customer experience, to ensure alignment and integration of brand initiatives throughout the organization.
  • Build and lead a high-performing team of brand, creative, and corporate event professionals, providing mentorship, guidance, and development opportunities.
  • Oversee the allocation of budgets and planning of resources for brand and creative initiatives, as well as corporate events, ensuring optimal resource utilization and alignment with strategic goals.