Full-Time
Marketing Digital Analytics
Direct Staffing
No salary listed
Wheeling, IL, USA
In Person
Category
 Growth & Marketing (1) |
|---|
Required Skills
SEO
Google Analytics
Requirements
- Experience with Google Analytics profile configuration, advanced segments, annotations and profile filter
- Experience creating and executing multivariate and A/B testing in Google Analytics
- Ability to develop customized reports, dashboards and KPIs
- Experience configuring campaign tracking in Google Analytics to measure ROI
- Knowledge of data warehousing, database marketing concepts and business intelligence tools
- Interact with web developers and design team to achieve high relevancy of PPC landing pages
- Monitor PPC advertising performance including evenings and weekends
- Experience with paid search marketing campaigns and formulating bid management strategies
- Manage keyword lists, ad copy and landing page assignments to insure campaign success
- Expertise in technical SEO processes and SEO platforms
- Familiarity with Content Management Systems
Responsibilities
- Analyzing web traffic using web analytics tools, Google Analytics, Yodel and Omniture Site Catalyst or similar preferred