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Full-Time

Market Manager

Confirmed live in the last 24 hours

Weedmaps

Weedmaps

501-1,000 employees

Cloud-based SaaS for cannabis retailers

Consumer Software
Data & Analytics

Compensation Overview

$85k - $100kAnnually

Senior

Missouri, USA

Category
General Marketing
PR & Communications
Growth & Marketing
Required Skills
Management
Marketing
Requirements
  • Bachelor’s degree in business, marketing, communication or other related field
  • 7 years experience in marketing or other related management role
  • Knowledgeable of cannabis marketing best practices
  • Professional, philanthropic, and/or community experience in the cannabis industry
  • Experience with marketing tools and software
  • Experience working in the technology industry
  • Ability to interact with people of all different levels and backgrounds in a team environment
  • Excellent organization and communication
  • Leadership, problem solving, and networking skills
  • Must have a valid driver's license with minimal points
  • Ability to travel up to 80%
Responsibilities
  • Manage specific regional territories to achieve marketing goals & objectives
  • Grow WM customer base by increasing full funnel customer acquisitions
  • Coordinate regular account visits with the revenue team, dispensary clients and brand clients to facilitate “retail appreciation days”
  • Enhance client relationships through meaningful engagement and support activities
  • Manage existing relationships and engage new potential customers
  • Execute culturally relevant strategies & programs that support WM clients, customers and the industry
  • Liaises with the Weedmaps Cultural and Events department to suggest locally relevant activations
  • Executes programming within an allocated marketing budget
  • Understands regional marketing plans and tailoring them to maximize field market spend
  • Works with & leads key stakeholders in developing and executing campaigns, partnerships and events within their market
  • Develops strategic partnerships with culturally relevant partners
  • Evaluates partnerships, events, campaign and marketing strategies’ return on investments (ROI)
  • Supports overall revenue and marketing team goals and programs
  • Drives Weedmaps collaborative strategic partnership programs within the multiple categories, i.e., Entertainment, Fashion, Cause, Creative, Sports worlds
  • Manages all aspects of event production including: agreement negotiation and execution, planning and project management, budgeting and invoicing, internal coordination with cross functional teams, vendor negotiation and management, risk assessment, logistics (permitting, shipping, ROS, load-in/out, set-up/strike-down, merchandising, staff management), pre and post event reporting
  • Inspires the team to achieve their potential by providing a clear vision, goals, and actionable feedback
  • Effectively manage stakeholders to achieve regional market OKRs
  • Ensures all stakeholders are trained and execute to company standards
  • Drive a company owned vehicle for business events

Weedmaps offers a dedicated cloud-based SaaS platform, WM Business, designed specifically for the cannabis industry, emphasizing compliance and assisting retailers in product discovery. The company is lauded for its proficient use of cloud computing and data management technologies to ensure regulatory compliance while facilitating product discovery. This establishes a strong culture of innovation and industry leadership in the rapidly growing and legally evolving cannabis sector, making it an appealing employer for those interested in cutting-edge technology and market leadership.

Company Stage

IPO

Total Funding

$325M

Headquarters

Irvine, California

Founded

2008

Growth & Insights
Headcount

6 month growth

1%

1 year growth

-4%

2 year growth

-21%