Performance Media Lead

Business Area: Global Marketing

Location: London or New York

Reporting to: Head of Media and Campaign Strategy

Job title: Performance Media Lead

Who we’re looking for

Schroders is seeking a highly experienced and results-driven Performance Media Lead to spearhead the development, and optimization of paid media campaigns across global markets. Reporting directly to the Head of Media and Campaign Strategy, this senior leadership role will shape the strategic direction of paid digital channels, including programmatic, display, paid social, video, direct publisher partnerships, and search. 

The Performance Media Lead will be responsible for managing complex, multi-channel campaigns, driving innovation and performance, and ensuring alignment with global marketing objectives. This role requires a deep understanding of the media landscape, audience behaviour, and data-driven decision-making to deliver measurable business impact. Additionally, the Performance Media Lead will oversee collaboration with media agencies, internal stakeholders, and specialized teams, ensuring integrated, cohesive strategies across all media channels. 

About Schroders

We’re a global investment manager. We help institutions, intermediaries and individuals around the world invest money to meet their goals, fulfil their ambitions, and prepare for the future.
 

We have around 6,000 people on six continents. And we’ve been around for over 200 years but keep adapting as society and technology changes. What doesn’t change is our commitment to helping our clients, and society, prosper.

The base

London (HQ), New York

The team

The Media and Campaign Strategy team is pivotal in advancing our brand’s presence and authority within the financial sector. Focused on engaging financial professionals and investors, this team leverages strategic content and targeted advertising to convey our investment expertise, enhance thought leadership, and effectively communicate our market insights. By utilising both owned and paid media channels, we aim to build strong relationships with financial professionals and drive informed investment decisions.

What you’ll do

Paid Media Strategy & Leadership 

• Lead the development of Schroders’ global paid media strategy, ensuring alignment with overarching business goals and global marketing initiatives. 
• Set strategic direction for digital paid media, ensuring robust media mix planning, efficient allocation of spend, and continuous optimization across channels.
• Provide senior-level guidance on budgeting, forecasting, and performance evaluation, ensuring all campaigns deliver against agreed KPIs, ROI, and market objectives.
• Establish and oversee key performance metrics (KPIs), benchmarks, and reporting structures for global paid media campaigns, ensuring alignment with brand and product goals. 

Campaign Oversight & Optimization 

• Manage and monitor paid media campaigns across diverse digital platforms (programmatic, display, search, paid social, video, and direct publisher) to ensure optimal execution, scaling, and continuous optimization. 
• Lead the strategic review and optimization of paid media campaigns, using insights from data and analytics to inform media mix decisions and improve campaign performance across all channels. 
• Implement and refine strategies for multi-market, multi-channel paid media campaigns, ensuring that global campaigns are optimized and localized effectively. 
• Drive cross-functional collaboration to optimize the full user journey, from paid media to website conversion and post-click engagement. 

Agency Management & Cross-Functional Collaboration 

• Lead relationships with external media agencies, ensuring alignment with strategic goals and ensuring execution excellence, while holding partners accountable for performance and quality. 
• Collaborate with the Media Data Specialist to establish global media data governance, attribution models, and measurement protocols. 
• Partner with the Conversion Rate Optimization Specialist to ensure seamless integration between paid media and website performance. 
• Coordinate with the Social Media Strategy Lead and other internal teams to ensure a cohesive approach across paid and organic social media, content, and brand strategies. 
• Work closely with regional marketing teams to adapt strategies to local market conditions, ensuring global campaigns resonate with target audiences. 

Strategic Data & Audience Targeting 

• Lead the development of advanced audience segmentation strategies, leveraging data science, first party, and third-party data to enable precise targeting and personalization across platforms.
• Utilize audience insights and media data to refine targeting strategies and inform real-time optimization. 
• Collaborate with senior leaders and data scientists to ensure data-driven strategies that optimize campaign effectiveness and business impact. 

The knowledge, experience and qualifications you need

• Strong experience in working within digital media strategy, with a proven track record in managing complex, large-scale campaigns across multiple channels in a global or highly regulated environment. 
• Leadership: Strong leadership experience, with the ability to collaborate effectively with cross-functional stakeholders at all levels. 
• Channel Expertise: Extensive expertise across digital paid media channels (programmatic, display, paid social, video, search, etc.) and a solid understanding of emerging digital trends. 
• Data-Driven: Advanced proficiency in analyzing performance data, deriving actionable insights, and optimizing campaigns to drive business growth. 
• Strategic Vision: Ability to define and drive global paid media strategies, ensuring they align with long-term business objectives and continuously deliver measurable results. 
• Agency Management: Proven experience managing media agency relationships, including developing briefs, aligning strategy, and ensuring high-quality delivery. 

The knowledge, experience and qualifications that will help

• Tools: Expertise in media analytics and ad platforms (Google Ads, Linked In, Meta, DV360, etc.), as well as familiarity with tools like Oktopost, Brandwatch, and advanced analytics platforms. 
• Compliance & Governance: Deep understanding of global privacy regulations, financial services advertising compliance, and media data governance practices. 

What you’ll be like

• Able to remain positive and work comfortably when under pressure
• You'll be someone who shows initiative and thrives in a fast-paced environment
• Self-motivated and keen to improve performance across Schroders
• An excellent communicator, in both verbal and written forms
• A mentor who's approachable, and supports personal development across the team
• A collaborative and inclusive leader who considers the bigger picture
• A person who can balance a strategic and commercial mindset in their day-to-day

We recognise potential, whoever you are

Our purpose is to provide excellent investment performance to clients through active management. Diversity of thought, facilitated by an inclusive culture, will allow us to make better decisions and better achieve our purpose. This is why inclusion and diversity are a strategic priority for us and why we are an equal opportunities employer. You are welcome here, regardless of your age, disability, gender identity, religious beliefs, sexual orientation, socio-economic background, or any other protected characteristic.