GTM Finance Senior Manager

About the Role

Fivetran is building data pipelines to power the modern data stack for thousands of companies.

We’re looking for a highly strategic and analytical GTM Finance Senior Manager (individual contributor), with a focus on supporting our Marketing organization and Product Led Growth (PLG) revenue segment. This role will play a critical part in driving financial insight, strategic planning and investment optimization, directly impacting an integral function of the GTM business. 

You’ll partner closely with the Chief Marketing Officer (CMO), as well as the head of PLG, to provide end-to-end financial support—ranging from revenue forecasting, to strategic pipeline analysis and ROI measurement of marketing programs, to headcount and capacity planning for the Business Development org. Your work will directly influence how we allocate resources, measure performance and scale our customer acquisition and growth strategies.

This role is ideal for someone who thrives in fast-paced, cross-functional environments and can bridge the gap between data, strategy and execution. You’ll serve as a trusted advisor to senior leaders, bringing a deep understanding of GTM dynamics, financial modeling and business storytelling.

This is a full-time, hybrid position based out of our Oakland, CA office. Our hybrid work model offers a blend of remote flexibility and in-person collaboration, including two days in the office each week to connect and build as a team.

What You’ll Do

• Partner with the head of PLG to support revenue forecasting, target tracking, investment modeling and strategic planning for product-led initiatives.
• Work closely with the CMO to analyze marketing funnel performance, optimize program spend and evaluate ROI across channels and campaigns.
• Drive strategic headcount and capacity planning for our business development function, ensuring alignment with pipeline and revenue goals.
• Build and maintain financial models that help quantify tradeoffs and guide decision-making across GTM investments.
• Develop clear and concise insights and recommendations for senior leadership, including inputs for quarterly business reviews and board meetings.
• Collaborate cross-functionally with Revenue Operations, Marketing Operations, Sales, and Product to align financial plans with business priorities.

Skills We’re Looking For

• 8+ years of experience in strategic finance, FP&A, or investment banking, supporting GTM or marketing teams.
• Deep understanding of SaaS metrics, marketing funnels, and PLG dynamics.
• Familiarity with tools like Looker, Salesforce, HubSpot, and other marketing automation/CRM platforms
• Prior exposure to marketing mix modeling, attribution analysis, or campaign-level ROI frameworks
• Proven ability to partner with senior executives and drive data-informed decisions.
• Strong financial modeling, analytical thinking, and problem-solving skills.
• Excellent communication skills with a knack for simplifying complex topics into actionable insights.
• Comfortable working independently in a high-growth, fast-paced environment.

Bonus Skills​

• Comfort working with large datasets using SQL, Snowflake, or similar tools for ad-hoc deep dives.
• Background in consulting or investment banking with a strong foundation in executive storytelling.

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