Full-Time

Public Relations & Analyst Relations Manager

Posted on 8/8/2024

PayScale

PayScale

501-1,000 employees

Compensation data and salary analytics provider

Data & Analytics
Enterprise Software

Compensation Overview

$87.9k - $131.9kAnnually

+ Annual Bonus

Mid, Senior

United States

Remote-first model with occasional in-person collaboration; not hiring in Quebec Province, Northern Ireland, and Hawaii.

Category
PR & Communications
Growth & Marketing
Required Skills
Social Media
Asana
Requirements
  • Bachelor’s degree in public relations, journalism, writing, English, literature, marketing, or equivalent on-the-job experience
  • 5+ years of experience in PR/AR program management. B2B SaaS Technology and/or HR Tech experience a plus
  • Exceptional written and verbal communication skills, grounded in strong strategic thinking.
  • Ability to manage and execute concurrent projects to achieve timeline expectations
  • Knowledge of AP style and experience adhering to editorial guideline
  • Experience with Asana or similar project management software, a plus
  • Highly collaborative and resilient bias for action, with a coachable ‘can-do’ attitude
  • The ability to thrive in ambiguity by partnering with peers to develop creative solutions
  • Willingness to travel up to 6x/year for events, conferences, and meetings.
  • When necessary, the flexibility to work outside of standard office hours to accommodate press and analyst schedules, as well as unanticipated press or industry moments.
Responsibilities
  • Develop and implement long-term strategies for public relations, analyst relations, and brand partnerships aligning program activities with Payscale’s corporate and marketing objectives.
  • Design and execute comprehensive public relations campaigns to enhance the company’s visibility and reputation
  • Identify and leverage opportunities for media coverage, analyst engagements, and brand partnerships. Develop and propose opportunities that create value
  • Monitor analyst research and reports to identify trends, insights, and competitive analysis
  • Provide feedback to internal teams based on analyst insights to inform product and strategic planning
  • Develop and manage the materials necessary to lead effective public, analyst, and brand partner programs ensuring alignment with corporate narrative and positioning.
  • Create compelling content, including press releases, bylined articles, briefing decks, co-branded content, media kits, blog posts, and social media updates.
  • Collaborate with internal teams to generate content that aligns with the company’s messaging, goals, and product vision coordinating contribution from stakeholders.
  • Coordinate responses to analyst reports, surveys, and evaluations. Ensure timely and accurate submissions to industry reports and rankings
  • Plan and manage events, sponsorships, and collaborations with brand partners. Plan and execute joint marketing campaigns and initiatives with brand partners.
  • Coordinate with internal teams to ensure seamless integration of partnership activities into marketing programs and campaigns.
  • Build and maintain relationships with media, analyst, partner, and agency contacts.
  • Serve as the primary point of contact for media inquiries and manage press interviews in partnership with agency of record
  • Act as the primary liaison between the company and the analyst community. Organize and conduct briefings, inquiry sessions, and advisory events with analysts
  • Nurture brand partnership relationships and monitor the performance to make recommendations for improvements
  • Develop crisis communication plans in partnership with internal communications function and manage media relations during crisis situations to protect the company’s reputation. Provide training and guidance to company spokespeople on media engagement and crisis communication.
  • Develop systematic reporting processes and cadences to effectively monitor and analyze the performance and ROI of press, analyst, and brand partnership programs. Provide monthly reporting and consistently identify areas for improvement.
  • Manage budgets for PR, AR, and brand partnerships, ensuring cost-effective allocation of resources to achieve maximum impact.

PayScale provides compensation data and software solutions to help organizations make informed pay decisions. Their products include compensation software that offers current market data and analytics, cloud-based collaboration tools, and survey management services. These tools assist HR professionals and business leaders in determining competitive salaries, which is essential for attracting and retaining talent. PayScale differentiates itself from competitors by focusing on subscription-based access to comprehensive compensation data and analytics, along with resources like demos and best practice guides. The company's goal is to modernize compensation strategies, promote pay equity, and support businesses in achieving their objectives through informed salary decisions.

Company Stage

Acquired

Total Funding

$26.8M

Headquarters

Seattle, Washington

Founded

2002

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

-1%
Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for compensation data due to remote work trends.
  • Growing interest in pay transparency and equity as a differentiator for companies.
  • Partnerships with educational institutions enhance brand visibility.

What critics are saying

  • Pressure to enhance data accuracy due to increased demand for pay transparency.
  • Shift towards remote work challenges traditional compensation models.
  • Rise of AI in HR processes increases competition for PayScale.

What makes PayScale unique

  • PayScale pioneered big data and matching algorithms for compensation platforms.
  • Over 8,000 clients, including Fortune 500 companies, use PayScale's services.
  • PayScale offers subscription-based software solutions with robust analytics and market data.

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Benefits

Flexible PTO

Employee assistance plan

FSA

Company matched & vested 401K

Medical, dental, & vision

Generous parental leave

Onsite training & classes

Life & disability insurance

INACTIVE