Public Relations & Analyst Relations Manager @ PayScale

Description

Job Description:

As the Public Relations Manager, your objective is to lead our press, analyst, and brand partnership programs. You will play a pivotal role in shaping and maintaining Payscale’s public image, while fostering strong relationships with industry analysts and brand partners like Angel City Football Club. This position requires a strategic thinker with exceptional communication skills, capable of crafting compelling narratives and managing external relationships. The ideal candidate will have experience in both public relations and analyst relations, with a deep understanding of the SaaS technology industry. HR Technology industry experience is a plus!

In this role, you will lead, manage, and execute the vendors and materials necessary to achieve measurable program impact. Successful candidates will have experience partnering across organizations with program strength both drawing from and contributing to cross-functional work. Your ability to collaborate and proactively communicate as part of a remote-first work environment is key.

You will be responsible for identifying culturally relevant topics that align with Payscale’s product vision, thought leadership pillars, and demand programs to ensure corporate relevance. Working in partnership with colleagues, your role will be focused on:

Strategic program design and operational management that aligns public relations, analyst relations, and brand partnership with our corporate objectives, marketing programs, and campaigns.

Ongoing industry research and insights to identify trends and connect our vision to compelling cultural narratives in a way that differentiates us from our competition.

Internal collaboration and content creation like press releases, byline, blog, and social posts that align with Payscale’s thought leadership pillars and individual thought leader platforms.

External relationship and agency management that ensures we attract earned coverage and compel our commercial audience of compensation, rewards, and HR professionals.

External communication and crisis management that effectively protects and strengthens Payscale’s reputation, while partnering with internal communications teams and spokespeople.

Successful candidates will demonstrate:

Strategic creativity in crafting compelling narratives.

Experience managing timely deliverables

Ability working as a part of a team and contributing to shared success and impact, including strong experience partnering with colleagues in thought leadership, campaign, and internal communication functions.

Courteous and direct written and verbal communication, operating with the a high level of professionalism and integrity to build relationships across the organization.

Comfort with changing work rhythms (sometimes fast, sometimes slow) and the ability to proactively utilize capacity when priorities change

Interest in our industry through self-directed reading, discussions, and interviews with customers

Working as part of the Marketing team, this role will support the organization by contributing to demand and thought leadership programs, supporting operational production, and creating content that aligns with our mission. The Payscale Marketing Team is made up of three major functions: Corporate Marketing, Growth Marketing, and Product Marketing. This position is a part of the Corporate Marketing team, which includes the functions brand, communications, content, design, advocacy, and events.

Responsibilities:

Strategy: Develop and implement long-term strategies for public relations, analyst relations, and brand partnerships aligning program activities with Payscale’s corporate and marketing objectives.

Design and execute comprehensive public relations campaigns to enhance the company’s visibility and reputation

Identify and leverage opportunities for media coverage, analyst engagements, and brand partnerships. Develop and propose opportunities that create value

Monitor analyst research and reports to identify trends, insights, and competitive analysis

Provide feedback to internal teams based on analyst insights to inform product and strategic planning

Content creation, submissions, and strategic communications: Develop and manage the materials necessary to lead effective public, analyst, and brand partner programs ensuring alignment with corporate narrative and positioning.

Create compelling content, including press releases, bylined articles, briefing decks, co-branded content, media kits, blog posts, and social media updates.

Collaborate with internal teams to generate content that aligns with the company’s messaging, goals, and product vision coordinating contribution from stakeholders.

Coordinate responses to analyst reports, surveys, and evaluations. Ensure timely and accurate submissions to industry reports and rankings

Plan and manage events, sponsorships, and collaborations with brand partners. Plan and execute joint marketing campaigns and initiatives with brand partners.

Coordinate with internal teams to ensure seamless integration of partnership activities into marketing programs and campaigns.

Relationship management: Build and maintain relationships with media, analyst, partner, and agency contacts.

Serve as the primary point of contact for media inquiries and manage press interviews in partnership with agency of record

Act as the primary liaison between the company and the analyst community. Organize and conduct briefings, inquiry sessions, and advisory events with analysts

Nurture brand partnership relationships and monitor the performance to make recommendations for improvements

Crisis Management: Develop crisis communication plans in partnership with internal communications function and manage media relations during crisis situations to protect the company’s reputation. Provide training and guidance to company spokespeople on media engagement and crisis communication.

Impact Reporting: Develop systematic reporting processes and cadences to effectively monitor and analyze the performance and ROI of press, analyst, and brand partnership programs. Provide monthly reporting and consistently identify areas for improvement.

Budget Management: Manage budgets for PR, AR, and brand partnerships, ensuring cost-effective allocation of resources to achieve maximum impact.

Requirements:

Bachelor’s degree in public relations, journalism, writing, English, literature, marketing, or equivalent on-the-job experience

5+ years of experience in PR/AR program management. B2B SaaS Technology and/or HR Tech experience a plus

Exceptional written and verbal communication skills, grounded in strong strategic thinking.

Ability to manage and execute concurrent projects to achieve timeline expectations

Knowledge of AP style and experience adhering to editorial guideline

Experience with Asana or similar project management software, a plus

Highly collaborative and resilient bias for action, with a coachable ‘can-do’ attitude

The ability to thrive in ambiguity by partnering with peers to develop creative solutions

Willingness to travel up to 6x/year for events, conferences, and meetings.

When necessary, the flexibility to work outside of standard office hours to accommodate press and analyst schedules, as well as unanticipated press or industry moments.

Additional:

Please note, candidates that proceed to the hiring manager interview will be asked to submit 2-3 writing samples reflective of your best work, prior to the interview. These may include blog posts, articles, social media content, campaign content, or content strategy documents. Have a portfolio ready

Compensation

In the spirit of pay transparency, we are excited to share the base salary range for this position is $87,900 - $131,900, exclusive of fringe benefits or potential bonuses. This position is also eligible for an annual corporate bonus of 10%. If you are hired at Payscale, your final base salary compensation will be determined based on factors such as skills, education, and/or experience. In addition to those factors – we believe in the importance of pay equity and consider any internal equity of our current team members as a part of any final offer. Please keep in mind that the range mentioned above is the full base salary range for the role. Hiring at the maximum of the range would not be typical in order to allow for future & continued salary growth. We also offer a generous compensation and benefits package (more information on benefits listed below).

Company Description

Payscale gives employers and employees confidence to know the what and why behind pay. With our leading data, technology, and experience we make it easier for you to connect compensation to goals.

As the industry leader in compensation management, Payscale is on a mission to help job seekers, employees, and businesses get pay right and to make sustainable fair pay a reality. Empowering more than 50 percent of the Fortune 500 in 198 countries, Payscale provides a combination of diverse and dynamic data sources, experienced compensation services, and scalable software to enable organizations such as Angel City Football Club, Target, United Healthcare, Gainsight, eBay, and The Washington Post to make fair and appropriate pay decisions. To learn more, visit www.pa yscale.com

Location

Payscale has an employee centric remote-first model that provides you the flexibility to do your best work in a space that supports you, while also finding time to collaborate in person for the moments that matter.

In our remote-first model, employees can work from the location that works best for them. We do not have centralized corporate offices.Employees can choose to work from home, in company-paid co-working spaces, or any combination of the two that best suits their unique needs.

When it matters (usually no more than a few times a year) we take the time to gather for in-person events.

Payscale has employees across the US, Canada, and the UK, however we are currently unable to hire in the Quebec Province, Northern Ireland, and Hawaii.

Benefits and Perks

All around awesome culture where together we strive to live our 5 values:

Respect every individual, work as a team
Be Customer first, customer centric
Have a Bias towards action
Commit to excellence (we give our best everyday)
Make Data driven decisions

An open and inclusive environment where you’ll learn and grow through programs and resources like:

Monthly company All Hands meetings
Regular opportunities for executive leadership exposure through things like AMAs
Access to continued learning & development opportunities
Our commitment to a continuous feedback culture which allows us to drive performance and career growth
A growing network of Employee Resource Groups
Company sponsored volunteer hours
And more!

Our more standard benefits

Flex Paid Time Off, giving you flexibility to rest, relax and recharge away from work
15 Paid Company Holidays, including an extended Fourth of July break, World Mental Health Day, and Juneteenth
A comprehensive benefits plan including medical, dental, life, vision, disability, and life insurance covered up to 100% by Payscale
401(k) retirement program with a fully vested immediate company match
12 weeks of paid parental leave for birthing or non-birthing parents
Unlimited infertility coverage benefits through our medical plans
Health Savings Account (HSA) options and company contribution each pay period
Flexible Spending Account (FSA) options for pre-tax employee allocations

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.

Equal Opportunity Employer:

We embrace equal employment opportunity. Payscale is committed to a policy of equal employment opportunity for all applicants and employees. It is our policy that employees will not be subjected to unlawful discrimination on the basis of race, color, religion, sex, age, national origin, or ancestry, physical or mental disability, veteran or military status, marital status, sexual orientation, political ideology, and any other basis protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including but not limited to: recruitment, hiring, transfers, promotions, training, discipline, termination, compensation and benefits, performance appraisals, education, and social and recreational programs.

Fraud Alert:

Payscale values security and privacy. During your job application and interview process, we will never ask for your personal banking or financial information, social security number, or other sensitive information, if you are unsure if a message is from Payscale, please email [email protected]

Public Relations & Analyst Relations Manager

PayScale

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