Full-Time

VP – Brand & Creative

Posted on 5/11/2024

Constant Contact

Constant Contact

1,001-5,000 employees

Digital marketing tools for small businesses

Consumer Software
Consulting

Senior

Loveland, CO, USA + 1 more

Required Skills
Communications
Requirements
  • 10+ years of experience in design, brand, and creative fields
  • 8+ years experience as a manager or people leader
  • 5+ years experience in growth- and data-driven marketing teams, preferably in the B2B software/SaaS space
  • Experience both in-house and client-side with scaled organizations of 500+ employees
  • Proven ability to thrive in fast-paced, high-growth organizations
  • Passion for professional development and coaching
Responsibilities
  • Leading a team of offline and digital design and copywriting experts
  • Developing a culture of data-driven strategies and results-driven discipline
  • Partnering with the media teams to build the right creative for the right audience across channels
  • Working cross-functionally with product marketing, research, and demand generation teams
  • Exploring industry-specific niches and style of imagery and vernacular
  • Defying “small business” marketing norms to test innovative, breakthrough creative
  • Obsessively testing and learning about small business owner challenges and needs
  • Working with HR and Communications teams to support dynamic employee programs
  • Managing the Brand & Creative teams marketing and resource budget
  • Being a right-hand to the CMO as a voice of Constant Contact’s mission and champion of its brand promise

Constant Contact specializes in digital marketing solutions tailored for small businesses, encompassing services like email marketing, SMS marketing, social media marketing, and marketing automation. This focus on streamlined, comprehensive tools for digital communication positions them as a leader in supporting small business growth and enhancing customer engagement. Working here offers a chance to be at the forefront of digital marketing technology that plays a pivotal role in driving sales and expanding customer bases for small enterprises, which can be both rewarding and impactful.

Company Stage

Private

Total Funding

$434M

Headquarters

Waltham, Massachusetts

Founded

1995

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-3%

2 year growth

21%