NBA 2K Global Marketing Strategy Intern
Posted on 3/11/2023

1,001-5,000 employees

Sports-based game development studio
Company Overview
2K’s mission is to enable all gamers to build, connect, escape and dream big with their wide array of interactive entertainment for video game consoles, personal computers, and mobile devices. The company is committed to maintaining and developing some of the most creative, respective and premium games in today’s gaming market.
Novato, CA, USA
Experience Level
Desired Skills
  • You are enrolled in either a college, university, or trade school at the time of the internship
  • Excellent oral and written communication, organizational, and interpersonal skills
  • Knowledge of and/or a willingness to learn about gaming and other pop-culture-related trends. A passion for video games
  • Proficiency in Google Suite and MS Office (e.g. Word, Excel, PowerPoint)
  • Support the core GMS team in building global marketing campaigns for successful NBA 2K product launches, as defined by the label's annual objectives
  • Participate in weekly meetings, provide regular after-action reports, and periodically build and present plans and other marketing decks
  • Support and coordinate with internal cross-functional teams/partners to maximize awareness and conversion opportunities across all 2K marketing channels
  • Assist with the development of creative campaigns and coordinate the production and distribution of final assets (key art, packaging, trailers, screenshots, social assets, sales support materials, etc.) to the relevant stakeholders
  • Research and track competitive campaigns, activity, and product feature sets
  • Other related duties as required