Developer Marketer

Mission:

The Developer Marketer will create, execute, and manage marketing strategies, specifically targeted at developer communities in order to engage and attract developers to our platform. This position requires a balance of technical knowledge and marketing expertise, generating awareness and driving adoption of our product or platform within technical audiences. Success in this role requires a deep understanding of both the product’s technical value proposition and the channels through which developers engage.

You will work cross-functionally with technical and go-to-market teams to create content, promote the product, and establish a strong presence in the developer ecosystem. Your primary focus will be to grow our developer user base, enhance product adoption, and build long-term relationships with technical users.

Outcomes:

1. Increase Developer Adoption:

   • Develop and execute marketing campaigns that lead to increased sign-ups, product adoption, and active usage by developers.

   • Optimize the developer onboarding process, reducing time-to-value and improving conversion from trials to active users.

   • Act as a product evangelist, ensuring the developer community understands how to implement the product effectively and provide ongoing feedback to internal teams for continuous improvement.

2. Produce High-Quality Technical Content:

   • Create developer-centric content (tutorials, documentation, blog posts, case studies, videos) that educates and engages developers, leading to greater product understanding and adoption.

   • Ensure all technical marketing content is accurate, useful, and well-aligned with the product’s value proposition.

3. Grow Our Developer Community:

   • Build, manage, and grow a thriving developer community through engagement on platforms like Slack, GitHub, Stack Overflow, and developer forums.

   • Organize and participate in developer events such as webinars, hackathons, and conferences, increasing community engagement and brand visibility.

4. Champion Effective Campaigns with Measurable Impact:

   • Launch marketing campaigns that directly impact key metrics such as engagement, sign-ups, and conversion rates, continuously optimizing based on data.

   • Track performance and measure the ROI of developer-focused campaigns, ensuring they align with broader company goals.

   • Lead the execution of product launches and go-to-market strategies specifically targeting developers.

   • Build marketing campaigns around product integrations, open-source contributions, and third-party developer tools.

Competencies:

• Know how to speak to devs:

  • Speak the lingo

  • Have content hit the top of Hacker News

• Technical Expertise:

  • Solid understanding of the developer ecosystem and developer tools (APIs, SDKs, programming languages, cloud technologies, etc.).

  • Experience with hands-on coding or a background in software development

• Marketing Skills:

  • 5+ years of experience in B2D (Business to Developer) or B2B marketing strategies with a proven track record of creating successful marketing campaigns for technical audiences

  • Expertise in content marketing, especially for technical audiences, with the ability to simplify complex concepts for developers.

  • Strong understanding of developer-centric social media, and content distribution channels.

• Communication & Community Engagement:

  • Excellent written and verbal communication skills, with the ability to create compelling technical content.

  • Adept at translating complex technical concepts into digestible, developer-friendly messaging.

  • Experience engaging with developer communities, open-source contributors, and technical influencers.

• Metrics-Driven:

  • Data-driven mindset, capable of analyzing performance metrics and adjusting strategies accordingly.

General guidelines

• We like candidates with varied backgrounds - don’t be shy, apply!

• Hackers/OSS devs welcome, even without extensive work history. Checkout our OSS repo on Github.

• Please include a few words on why you’d like to work at Svix.

• All roles are full-time - no students or part-time.

• Applicable timezones: UTC-8 to UTC+3.