Marketing Manager
FT Live, 12-month FTC maternity cover
Posted on 11/8/2023
Financial Times

5,001-10,000 employees

Global business news provider with digital subscriptions
Company Overview
The Financial Times (FT) is a globally recognized business news organization, known for its authoritative, accurate, and integral reporting, with a record one million paying readership, 75% of which are digital subscriptions. As part of Nikkei Inc., FT offers a wide range of information, news, and services for the international business community, demonstrating its industry leadership. The company's commitment to maintaining reliable and secure platforms, personalizing content, and leveraging social media features, underscores its competitive edge in the digital era.

Company Stage


Total Funding





, United Kingdom

Growth & Insights

6 month growth


1 year growth


2 year growth

London, UK
Experience Level
Desired Skills
Growth & Marketing
  • 4+ years of B2B marketing experience, ideally within the events and/or awards background
  • Relationship Focus: Builds strong relationships (internal/external)
  • Commercially, deadline and target driven
  • Analytical and questioning mindset
  • Strong copywriting skills
  • Technology savvy. Able to quickly adopt and work with new technology solutions
  • Work with project teams to design cross-channel marketing strategies to meet strategic objectives of individual events as well as the the portfolio as a whole
  • Design operational implementation plans including key event and marketing milestones across the portfolio and ensure adherence to deadlines
  • Develop marketing budgets in line with plans and ensure budget trackers across the portfolio are kept up to date
  • Define messaging and comms strategy, specific to the portfolio and key customer personas and consistently lead with benefit-led messaging
  • Define partnership strategy for events with a very clear focus on quality over quantity
  • Design a comprehensive community and content strategy for the Innovative Lawyers series to cross-promote events and increase customer retention and engagement
  • Map customer segmentation using demographics, psychographics, and other marketing techniques to predict behaviour
  • Define and clearly communicate value proposition to customers
  • Deliver against delegate revenue and attendance targets and support the commercial team in meeting sponsorship targets
  • Work together with the Inbound team to develop and execute a year-round content marketing strategy that enables the distribution of strong, engaging digital content to customers and associated communities, that supports engagement, acquisition, conversion, upsell, and advocacy activities
  • Identify data gaps and design steps to close these across the portfolio
  • Responsible for each event’s digital presence and take primary responsibility for the front-end event microsites
  • Ownership of the marketing campaign execution
  • Monitor performance of all marketing campaigns across the portfolio and recommend performance improvement tactics if necessary
  • Ensure all marketing activity and results are tracked and measured to allow dynamic investment based on analysis of current and past performance