Full-Time

SEO Specialist

Updated on 3/14/2025

AMA

AMA

1,001-5,000 employees

Roadside assistance, travel, insurance, and education services

No salary listed

Senior

Edmonton, AB, Canada

Hybrid option available; remote work is permitted within Canada.

Category
SEO Marketing
Growth & Marketing
Required Skills
SEO
Web Development
Google Analytics
Requirements
  • You have a degree/diploma in Business, Marketing, Communications or Web Development. If your degree is in something else, tell us how it will help you in this role
  • You’re no newbie – you already have 5+ years of experience working in Search Engine Optimization.
  • You know all the ins and outs of SEO guidelines, analysis, tracking/reporting tools, keyword research, algorithms, ranking factors, Local SEO, On-site SEO, Off-site SEO, Technical SEO and Content Marketing.
  • You’ve got solid knowledge of basic web design and technology principles and the SEO implications.
  • You have strong experience with Google Analytics, Screaming Frog, Conductor, ContentKing and other SEO software such as Ahrefs and SEMRush.
Responsibilities
  • You’ll be responsible for developing and maintaining a concise SEO strategy including on page, off page, technical and local SEO for various new digital products as part of AMA’s digital roadmap.
  • You’ll conduct extensive keyword research and optimization guides for our digital copywriting team.
  • You’ll work closely with our Digital Product and development teams to ensure technical SEO best practices are being followed.
  • You’ll establish processes and procedures to ensure site content is optimized for a portfolio of projects.
  • You’ll ensure collaboration with the PPC Specialists to conduct extensive keyword research and identify attainable organic keywords.
  • You will work closely with the Front-End Design team on guidelines and best practices for your portfolio of digital products.
  • You’ll be responsible for increasing overall effectiveness, efficiency and profitability through operational improvements and smart resourcing.
  • You will monitor, track and report on SEO performance and trends for your digital products portfolio.

AMA provides a variety of services to over 975,000 members in Alberta, including roadside assistance, travel services, insurance, driver education, and member rewards programs. Their roadside assistance is the most recognized service, but they also focus on community engagement through events and advocacy for their members. AMA operates as part of the CAA and AAA family, emphasizing a strong commitment to member needs and values. What sets AMA apart from competitors is their unique workplace culture, which they describe as "Practically Family," where employees support each other and treat members with the care and attention one would expect from family. Their goal is to help members live confidently by providing essential services and fostering a supportive community.

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Canada

Founded

N/A

Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for digital roadside assistance apps aligns with AMA's service expansion.
  • Eco-friendly travel trends offer opportunities for sustainable travel packages.
  • Telematics in insurance allows AMA to offer personalized insurance plans.

What critics are saying

  • Digital-first insurance providers threaten AMA's market share with lower premiums.
  • Electric vehicles may reduce demand for AMA's roadside assistance services.
  • Online travel booking platforms could impact AMA's travel service demand.

What makes AMA unique

  • AMA offers a diverse range of services beyond roadside assistance.
  • AMA's 'Practically Family' culture enhances employee and member satisfaction.
  • AMA is part of the CAA and AAA family, providing trusted services.

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Benefits

Flexible benefits

Outstanding employer-paid Retirement Savings Plan

Paid Vacation

Great AMA discounts