Marketing and Communications Manager

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This position is responsible for the overall management of the creation and execution of strategic marketing plans that support strategic business priorities and operational goals. This person will lead the marketing and communication initiatives. The marketing manager must have: the ability to work within many areas of marketing and communications, including supervising team members; managing campaign budgets; placing media buys in a variety of formats (print, digital, out-of-home, broadcast); managing marketing campaigns across multiple marketing channels; planning and executing the social media strategy in support of assigned services; managing all internal and external communications; managing media relations; and developing copy and content that can be repurposed across multiple outreach channels. This person will lead the marketing and communications for clinical, academic, and research components.

MINIMUM QUALIFICATIONS:

EDUCATION, CERTIFICATION, AND/OR LICENSURE:

1. Bachelor’s degree in marketing, business, communications, public relations, journalism, or related field.

EXPERIENCE:

1. (7) seven years of experience in marketing, corporate communications, news media, public relations, or journalism.

PREFERRED QUALIFICATIONS:

EXPERIENCE:

1. Ten (10) years of experience in healthcare marketing.

CORE DUTIES AND RESPONSIBILITIES: The statements described here are intended to describe the general nature of work being performed by people assigned to this position.  They are not intended to be constructed as an all-inclusive list of all responsibilities and duties.  Other duties may be assigned.

1. Providing counsel and thought leadership to the senior leadership team on all matters related to marketing, communications (both internal and external), public relations, and media relations.

2. Writing, copy-editing, proofreading, and repurposing content marketing deliverables (e.g. – collateral, web pages, blog posts, whitepapers, or case studies) or oversee and direct the creation of such deliverables.

3. Serving as the primary spokesperson on all media matters.

4. Developing and managing a rich content/editorial calendar that attracts a qualified audience.

5. Supporting the creation of digital graphics and basic design and layout of materials.

6. Managing marketing automation and managing digital marketing campaigns.

7. Measuring and reporting performance of outreach campaigns against set goals (ROI and KPIs).

8. Planning and executing SEO/SEM and display advertising campaigns.

9. Developing content/campaigns across owned and earned social channels, including, but not limited to posts, tweets, status updates, photos and videos to drive consistent, relevant traffic and engagement.

10. Developing and updating company presentations utilizing PowerPoint (e.g. – new and existing templates).

11. Managing and directing any activities related to conferences and events.

12. Establishing and maintaining critical relationships with media contacts, organizations, and key influencers.

13. Managing and coordinating marketing strategies to meet changing market and competitive conditions.

14. Overseeing (including but not limited to): database management, reporting and analytics, monitoring industry trends and best practices, maintaining marketing materials, and tradeshow / event support.

15. Leading, mentoring, and growing a team of junior members.

16. Developing and managing a budget. Plans, develops, and defends budget recommendations, work goals, measurements, and training requirements necessary to provide quality service to clients.

17. Providing outstanding and highly responsive service to internal clients.

PHYSICAL REQUIREMENTS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. Prolonged sitting at a desk, some walking, lifting and carrying of marketing materials up to 25 pounds

WORKING ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. Normal office working environment

SKILLS AND ABILITIES:

1. Must have strong creative and professional writing skills.

2. Highly proficient with Adobe Creative Suite.

3. Highly proficient with Microsoft Office (Word, Excel, PowerPoint, Outlook)

4. Familiarity with CRM.

5. Familiarity with SEO and SEM best practices.

6. Familiarity with web-based CMS and marketing analytics tools (Google Analytics a plus).

7. Working knowledge of HTML, CSS, and JavaScript development and constraints.

8. Direct work experience in the healthcare industry, preferred.

9. Strong Independent project management skills

10. Firm understanding of print production and management.

11. Capable of handling multiple tasks with competing priorities under minimal supervision.

12. Identify trends and insights, and optimize spend and performance based on the insights.

13. Able to think critically and exercise independent judgment and discretion.

14. Technology-savvy and resourceful.

15. Strong analytical skills and data-driven thinking.

16. Results-oriented and solution-focused with a problem-solving attitude.

17. Highly organized and able to exercise strong attention to detail.

18. An effective communicator in speaking and writing.

19. Self-motivated with a learning attitude and a sense of urgency.

20. Display strong management skills in tasks as well as ability to manage the greater team

21. Manages budget on a daily basis

22. Manages dissemination of WVU Medicine’s Policies and management systems

23. Possess a high level of emotional intelligence.

Additional Job Description:

Scheduled Weekly Hours:

40

Shift:

Exempt/Non-Exempt:

United States of America (Exempt)

Company:

WVUH West Virginia University Hospitals

Cost Center:

501 WVUH Community and Public Relations

Address:

1 Medical Center DriveMorgantownWest Virginia

Equal Opportunity Employer

West Virginia University Health System and its subsidiaries (collectively "WVUHS") is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. WVUHS strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, religion, creed, national origin or ancestry, ethnicity, sex (including gender, pregnancy, sexual orientation, and gender identity), age, physical or mental disability, citizenship, past, current, or prospective service in the uniformed services, genetic information, or any other characteristic protected under applicable federal, state, or local law. All WVUHS employees, other workers, and representatives are prohibited from engaging in unlawful discrimination. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.