Full-Time

VP – Director

Consumer and Retail

Updated on 5/7/2024

IPG DXTRA

IPG DXTRA

51-200 employees

Creative communications and solutions network

Consulting

Compensation Overview

$120,000 - $219,000Annually

+ Unlimited Time Off + Enhanced Family Care + Generous Health and Wellness Benefits + Remote Work + Monthly Stipend for Gym or Hobbies

Senior, Expert

Chicago, IL, USA

Required Skills
Journalism
Marketing
Requirements
  • 10+ years relevant experience in communications; earned media expertise is a must.
  • BA/BS in Journalism, English, Communications, Public Relations, Marketing or related field.
  • Public Relations agency or in-house industry preferred, experience working with clients in the retail, CPG, supply chain, and logistics space a huge plus!
  • Strong hold of the consumer media landscape and a tactfulness for knowing what drives consumer news cycles.
  • Develop and cultivate consumer and B2B media relationships and an ability to pitch media regularly and bring proactive stories to the table.
  • Ability to engage with and counsel senior level decision-makers across the client’s business, and deliver connective insights to assist clients in driving alignment and execution of cross-company initiatives.
  • Demonstrated experience working directly with clients on day-to-day activities, managing teams to execute public relations plans effectively, and drafting and implementing communications programs within budget.
  • Expert problem-solving skills and an ongoing sense of resourcefulness to address multiple competing issues under tight deadlines.
  • Advanced knowledge of top-tier business and national consumer media, and well-developed-skills in building and maintaining traditional and digital media relationships.
  • Superior writing skills, expert in Associated Press style with the ability to develop and edit high-quality materials including; communications plans, media POV’s, press materials, fact sheets, bylined articles, trend analysis summaries, executive correspondence, and presentations.
  • Ability to motivate and lead a team with experience fostering team growth and development.
  • Collaborative spirit and ability to mobilize others to achieve a common goal, while also recognizing when it’s needed to roll up your sleeves and do the job yourself.
  • Willingness to challenge clients and team members, recognizing when and how to resolve, gain consensus and move forward.
  • Experience managing all financial aspects of client business with creative ideas on how to achieve revenue goals internally.
  • A “make it possible” attitude that propels you to find an answer or solution, no matter the circumstances.
  • Knack for building trusted relationships with clients and prospects that lead to additional, incremental new business opportunities.
  • Open to travel.
Responsibilities
  • Serve as the day-to-day lead for a proportionate share of the client portfolio, representing a diverse mix of businesses to drive earned-first programming that deliver media and social results
  • Drive strategy and client relationships, leading projects, clients and team and providing ongoing counsel on business and media strategies
  • Showcase a strong command of both digital and traditional communication practices and strategies, focusing specifically on consumer media relations
  • Develop and bring forth communications strategies to drive earned media – ability to pitch earned media and lean on relationships is a must
  • Partner directly with senior and executive directors to ensure cohesion in strategic planning across multiple portfolios under one master client account
  • Bring contagious, positive energy to guide and motivate staff and supervising staff members, ensuring the team's success by managing work quality and productivity level
  • Lead, mentor, coach and support team members in their goals, development and career pathing
  • Harness skillsets across Golin’s G4 model to ideate and flesh out ideas as they relate to client objectives, bringing them to life in presentations and written proposals and sell them to our clients
  • Contribute to the growth of our client portfolio, both through organic business development for the account you will serve on, as well as for the agency as needed
  • Serve as a leader within the agency to further develop our offerings, capabilities and growth trajectory

IPG DXTRA offers a diverse communications network with creative and meaningful solutions. The specific technologies and methods used in their product are not specified.

Company Stage

N/A

Total Funding

N/A

Headquarters

New York, New York

Founded

2006

Growth & Insights
Headcount

6 month growth

-7%

1 year growth

-14%

2 year growth

-34%