Full-Time

Senior Sales Executive

Red Ventures

Red Ventures

1,001-5,000 employees

Digital marketing and consumer advice across diverse brands

Consumer Goods

$212,500 - $275,000

Senior, Expert

New York, NY, USA

Required Skills
Sales
Management
Marketing
Customer Service
Requirements
  • 8-10 years of experience in client/agency sales with a proven track record of success.
  • Established relationships with top agencies and travel brands (DMOs/CVBs/etc) *Domestic and global relationships preferred
  • High level of customer service and professionalism, and a natural understanding of how to effectively manage client and agency relationships.
  • Sound knowledge of the latest trends in the digital advertising industry and associated products & processes.
  • Solid understanding of the sales environment including targets and success measures and an appreciation of the pressures and drivers associated with working in sales.
  • Exceptional knowledge of Lonely Planet brand, content, products & platforms and the opportunities that exist for Client Solutions
  • Excellent organization skills with real attention to detail
  • Time management skills, with the ability to manage multiple pitches, tasks and projects simultaneously
  • Self-starter attitude with a drive to succeed
  • Work as part of the Lonely Planet community to create a positive, tolerant and harmonious work environment
  • Deal with all staff in a helpful, courteous and respectful manner
  • Communicate ideas which may improve the efficiency, performance or standards of your department and be open to the consideration of new ideas
  • Actively participate in the giving and receiving of constructive feedback to ensure understanding and open team relationships
Responsibilities
  • Create a strategic global sales strategy that includes frequent client and agency touchpoints online and in person, and management of a junior seller to increase brand awareness and perception, resulting in digital partnership opportunities for Lonely Planet.
  • Management of designated customer relationships throughout the RFP response process, which includes preparation, revision and ownership of digital/print media plan input within the order management system to be presented to agency and advertiser clients.
  • Engage Integrated Marketing and creative teams for creative brainstorming, project creation and delivery to be presented to agency and advertiser clients.
  • Maintain accurate pipeline details within the OMS for accurate sales forecasting.
  • Ability to work well but also self-sufficient and scrappy across a small team including sales, ad ops, production, pricing and delivery in order to ensure smooth delivery of partnership campaigns.
  • Qualify leads and discern real opportunities, identifying appropriate product mix for clients to ensure profitable and high performing campaigns are sold in.
  • Cross-media integration, understanding Lonely Planet’s key selling propositions and creative process for custom campaigns against all media types from digital to print and mobile.
  • Be considerate of the wider Lonely Planet business strategic objectives and look for solutions that will help further these goals and strengthen the partnership team’s vision.

Red Ventures stands out as a dynamic portfolio of businesses and brands that prioritize social impact, demonstrated by their commitment to initiatives like Road to Hire, which has provided mentorship and career opportunities to over 1700 under-resourced young adults. The company's competitive edge lies in its use of AI-driven digital marketing and world-class intelligence/analytics to simplify online experiences, backed by a diverse range of globally recognized brands. The culture at Red Ventures encourages raising the bar and challenging the status quo, fostering an environment of growth and innovation.

Company Stage

Private

Total Funding

$250M

Headquarters

Fort Mill, South Carolina

Founded

2000

Growth & Insights
Headcount

6 month growth

-6%

1 year growth

-9%

2 year growth

-28%