Full-Time

Manager – Data and Analysis

Posted on 8/2/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Global leader in marketing and communications

Consulting
Consumer Software
Enterprise Software

Senior

Boston, MA, USA

Category
Business Research
Strategy Development
Business & Strategy
Required Skills
Marketing
Data Analysis
Google Analytics

You match the following Publicis Groupe's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • 5-7 years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech company
  • Experience managing a team
  • Strong analytical, critical thinking, and problem solving skills
  • Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.)
  • Knowledge of digital data technologies (DMPs, Google Analytics, digital pixel tracking, site tagging, etc.)
  • A four-year college degree; advanced degree is a plus
  • Passion for online advertising and emerging trends in the digital landscape
  • The ability to thrive in a fast-paced and deadline-driven environment
Responsibilities
  • Providing and presenting strategic data-driven recommendations across channels to improve client decision-making and ROI
  • Building effective marketing strategies with other internal partners to optimize client budgets and programs
  • Leading a team of Analysts and Senior Analysts through regular client reporting, ensuring their growth as they progress through their career
  • Serving as a client and internal resource on industry trends and key functional areas such as analytical tools and marketing measurement
  • Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc.
  • Fostering creative thinking around how we use data, and we could use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce).

Publicis Groupe specializes in marketing, communications, and digital transformation services for a wide range of clients, including well-known brands like Toyota and McDonald's. The company provides various services such as advertising, media planning and buying, digital marketing, and public relations. Its products work by combining data, technology, and creative strategies to create customized solutions that help clients grow and engage with their audiences. What sets Publicis Groupe apart from its competitors is its 'Power of One' approach, which integrates its different agencies and services to offer cohesive and effective solutions. The goal of Publicis Groupe is to drive client success through tailored marketing strategies that leverage the latest in data and technology.

Company Stage

IPO

Total Funding

$32M

Headquarters

Paris, France

Founded

1926

Simplify Jobs

Simplify's Take

What believers are saying

  • Wibilong acquisition could improve client interactions and satisfaction through AI solutions.
  • Downtown Paris acquisition offers more comprehensive services to clients.
  • Advertise BG acquisition enhances campaign effectiveness with strengthened performance marketing services.

What critics are saying

  • Wibilong integration may face cultural clashes within Publicis Groupe.
  • Advertise BG acquisition could lead to regulatory scrutiny in Eastern Europe.
  • Bizon acquisition may lead to over-reliance on Amazon's ecosystem.

What makes Publicis Groupe unique

  • Publicis Groupe's acquisition of Wibilong enhances AI-driven customer engagement solutions.
  • Purchase of Downtown Paris agency expands creative and digital marketing capabilities.
  • Acquisition of Bizon strengthens e-commerce and online retail strategies for clients.

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