Senior Director

Transform Data into Strategic Insights to Drive Marketing Success

About the Role: We’re looking for a Sr Director of Marketing Analytics to lead data-driven insights and reporting for CoreWeave’s marketing team. In this role, you will work closely with cross-functional teams—including digital marketing, product marketing, and sales—to track, analyze, and optimize marketing efforts across channels. You will turn raw data into actionable insights that help shape marketing strategies, improve decision-making, and drive business outcomes. This is an exciting opportunity for a data-savvy professional who thrives in a fast-paced environment and is passionate about leveraging analytics to drive measurable marketing impact.

Wondering if you’re a good fit? We believe in investing in our people, and value candidates who can bring their own diversified experiences to our teams – even if you aren't a 100% skill or experience match. Here are a few qualities we’ve found compatible with our team. If some of this describes you, we’d love to talk.

Key Responsibilities

Data Collection & Reporting

• Partner with the Data Warehouse team to shape data requirements and quality checks, then own dashboards, reporting, and downstream models that turn data into actionable insights.
• Build and maintain dynamic dashboards in Tableau (our primary BI tool) and, where useful, complementary visualizations in Hex or Looker that surface channel‑level and holistic KPIs (ROI, CPL, CPA, funnel conversion rates).
• Guard data accuracy & integrity across HubSpot, SFDC, web, and offline sources.

Performance Optimization & Insights

• Analyze campaign and channel performance to spot trends, anomalies, and untapped opportunities.
• Partner with demand‑gen to re‑allocate spend and resources in‑flight, maximizing marginal ROI.
• Deliver clear, data‑backed recommendations for creative, targeting, and channel mix improvements.

Predictive & Advanced Analytics

• Apply regression, cohort, and uplift modeling to forecast lead velocity, pipeline, and revenue.
• Build and iterate lead‑scoring & segmentation models that help sales focus on high‑value prospects.
• Design and refine multi‑touch attribution frameworks that reveal the most influential touchpoints.
• Stand up Account‑Based Marketing (ABM) analytics—dashboards that track target‑account engagement, coverage, and progression; partner with Sales Ops to iterate on account lists and measure pipeline impact.

Collaboration & Strategic Decision Support

• Define marketing KPIs with leadership and track progress toward quarterly OKRs.
• Translate analytical findings into crisp narratives for sales, product, finance, and exec stakeholders.
• Advise senior leadership on investment bets (events, content, paid channels) backed by scenario modeling.

Tools & Automation

• Own the front‑end analytics stack (Tableau dashboards and complementary BI layers) and collaborate with Data Warehouse engineers who maintain Snowflake/dbt pipelines to keep insights flowing.
• Architect next‑gen reporting tech: Evaluate and pilot emerging BI, reverse‑ETL, and real‑time streaming tools; prototype new dashboards that push the team’s thinking about how (and how fast) insights are delivered.
• Leverage Python & APIs (REST/GraphQL) to automate data pipelines, external enrichments, and custom integrations.
• Train and upskill the entire Marketing org on Gen‑AI tools—run workshops on prompt engineering, model selection, and ethical use to drive broad adoption and self‑service insight generation.
• Continuously trial the latest AI agents & copilots (GPT‑4o, Claude 3, agentic RAG workflows) to slash cycle times on data prep, insight generation, and creative experimentation.

Why CoreWeave?

At CoreWeave, we work hard, have fun, and move fast!  We’re in an exciting stage of hyper-growth that you will not want to miss out on. We’re not afraid of a little chaos, and we’re constantly learning. Our team cares deeply about how we build our product and how we work together, which is represented through our core values: 

• Be Curious at Your Core
• Act Like an Owner
• Empower Employees
• Deliver Best-in-Class Client Experiences
• Achieve More Together

We support and encourage an entrepreneurial outlook and independent thinking. We foster an environment that encourages collaboration and provides the opportunity to develop innovative solutions to complex problems. As we get set for take off, the growth opportunities within the organization are constantly expanding. You will be surrounded by some of the best talent in the industry, who will want to learn from you, too. Come join us!  

Requirements

• 10+ years of experience in marketing analytics, business intelligence, or a similar role, ideally in a B2B SaaS, cloud, or technology company.
• Proven record building or scaling a marketing ops stack at a high‑growth company.
• Demonstrated ability to design and launch entirely new analytics & reporting stacks—from tooling evaluation to migration and user enablement.
• Expert‑level Python (pandas, airflow, API wrappers) + SQL; comfortable with dbt.
• Skilled with visualization tools (Tableau first and foremost, plus Looker or Power BI) and marketing automation/CRM platforms (HubSpot/Marketo + Salesforce).
• Deep statistical chops—able to choose the right technique and explain it in plain English.
• Confident storyteller who adapts the message for both technical and non‑technical audiences.
• Bias for action; you ship an MVP in days, then iterate aggressively.

The base salary range for this role is $212,000 - $311,000. The starting salary will be determined based on job-related knowledge, skills, experience, and market location. We strive for both market alignment and internal equity when determining compensation. In addition to base salary, our total rewards package includes a discretionary bonus, equity awards, and a comprehensive benefits program (all based on eligibility).