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Demand Generation Marketing Manager
Ophthalmology, Remote
Updated on 9/23/2022
Locations
United States
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Data Analysis
Management
Marketing
Market Research
Research
Sales
Requirements
  • Bachelors degree required; Masters degree preferred
  • 5-10 years of experience in a B2B marketing role with demonstrable examples of demand generation achievement
  • SaaS experience strongly desired
  • Excellent written and verbal communication skills
  • Demonstrated ability to develop and implement sales and marketing strategies, campaigns, and supporting materials
  • Ability to identify key buying influences and develop compelling value proposition statements that drive customer behavior
  • Healthcare experience preferred; a working knowledge of Otolaryngology or Ophthalmology is desired
Responsibilities
  • Craft annual marketing plan for assigned vertical
  • Manage and utilize the vertical marketing budget to hit the prospect, opportunity and revenue targets
  • Collaborate with business unit and sales teams to develop and support the vertical strategy by creating programs for go-to-market campaigns
  • Develop compelling content that accurately communicates the product's value in the assigned vertical, and develop strategies that generate brand awareness and demand generation
  • Create and coordinate product content for sales enablement tools, templates, white papers, case studies, website copy, print and digital ads, videos, webinars, and blog posts
  • Conduct market research that leverages competitive intelligence to better understand and drive market strategies
  • Identify key trends, market drivers and customer requirements for the vertical's products and services, while acting as a subject matter expert and sharing this information with the sales and product teams
  • Work in conjunction with the creative and content team to develop product positioning that translates into clear messaging
  • Develop value propositions around critical market drivers for the vertical such as regulatory compliance, patient engagement, data analytics, operational efficiencies, financial administration and reimbursement, and care management that position the vertical as the market leader
  • Research and attend trade shows and event activations, and assist with planning and onsite setup
  • Research new marketing channels to expand brand awareness and demand generation
Modernizing Medicine
Company Overview
Modernizing Medicine's EMA is an electronic medical record (EMR) software application.