B2B Marketing Manager
Posted on 1/25/2024
INACTIVE
Colibri Group

501-1,000 employees

Professional education solutions for career advancement
Company Overview
Colibri Group stands out as a premier professional education provider, offering comprehensive solutions for licensing, continuing education, and career readiness across diverse industries such as real estate, healthcare, finance, teaching, appraisal, and accounting. The company's commitment to quality education and career-long support, coupled with its clear vision to be the most admired professional learning company, empowers over 5 million professionals and partners to achieve success in their respective fields. Colibri's holistic approach to learning, which goes beyond mandatory course hours and licensing requirements, ensures that professionals are equipped with the necessary skills and insights to excel, adapt, and maintain a competitive edge in their careers.
Education

Company Stage

N/A

Total Funding

N/A

Founded

1990

Headquarters

St. Louis, Missouri

Growth & Insights
Headcount

6 month growth

8%

1 year growth

11%

2 year growth

11%
Locations
St. Louis, MO, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Lead Generation
Marketing
CategoriesNew
Growth & Marketing
Requirements
  • 5+ years of B2B marketing experience
  • Bachelor’s degree or higher in Marketing, Communications or similar field
  • Proven ability to translate brand personality and product capabilities into content assets
  • Experience with defining content metrics and measuring content effectiveness
  • Detail-oriented with the ability to manage multiple projects
  • Demonstrate Solution Marketing experience and a track record of developing ABM capabilities, branding, positioning, value proposition development and messaging
  • Effective time management skills and prioritization
  • Outstanding written and verbal communication skills
Responsibilities
  • Work closely with Marketing and Sales teams to support and contribute to the B2B marketing GTM strategy
  • Create and implement strategic multi-channel campaigns targeted at lead generation, driving and growing revenue, customer engagement, retention and market share
  • Develop strong relationships with key stakeholders across the company
  • Define, track and measure results and make recommended adjustments as needed, optimize to performance
  • Partner closely with marketing team around demand generation to define content themes and determine the appropriate mix of top, middle, and bottom of funnel content
  • Produce B2B ads and landing page content that attract qualified traffic and convert into action
  • Provide recommendations for how best to build B2B marketing capabilities that can best drive the business forward
Desired Qualifications
  • Experience in an omni-channel environment
  • Demonstrate a B2B customer-focused mindset
  • Ability to work in a fast-paced, dynamic environment in a private equity-backed business and adapt to rapidly-changing business needs
  • Exceptional storyteller